Ferruccio Lamborghini on customer service

This video clip is what made the rivalry between the owners of lamborghini and Ferrari.

I would say Lamborghini executives are the wisest businessmen, they understand that the best form of advertisement is through referrals. Brilliant👏

“It's not impossible until we fail. If we fail, we fail searching for greatness.” - Ferruccio Lamborghini

He was mad at Ferrari

Enzo Ferrari talks about why he chose the V12 engine for his cars

Ferrucio knew the secret to a successful business by knowing how to please his customers A Legend 🔥

Simple yet fundamental. Customer service is a lot more important in the luxury market than any other markets. Luxury is about the lifetime value of a customer. One customer purchase more than 10 watches or sportscars over his lifetime. This is reflected in the balance sheet. More than 50% of revenue of a luxury goods company comes from its existing owners. As a luxury car company, you have to make customer service your top priority.

He was one of a kind. A man who challenged current thinking. A man who questioned the status quo. From the first 350GT built, the story of Lamborghini has been the story of one man’s uncompromising approach to his work and his life.Ferruccio Lamborghini was born April 28, 1916 on a farm in the rural town of Renazzo di Cento near Modena.

@omorogiec