Figma CEO Dylan Field predicts "design is the new code" within a year as AI turns coding into raw material and pushes value into taste, product, and judgment: "A year from now, the same thing I think is very obvious now, which is that design is the new code."... "If you believe that coding models will continue to get better, then it's the decisions you make about how to build a system that matter, not the code itself. The code is material." "The value rises to the top and that becomes brand, product design, your marketing, your point of view in the world, your judgment calls and strategy. Product design is really at the center of a lot of that." "Designers will have a bigger role to play if they step up. Not everyone will step up. Some people will be like, 'But I like what I was doing.'" Figmashow more

@zoink of course the figma ceo thinks that

@zoink ui designers finally getting their anime protagonist arc you love to see it

@zoink obviously that's his business.

@zoink Half right. Designers already had taste, that's why this helps them. The ones getting crushed are marketers who never needed design judgment before and don't know it's missing until a campaign looks subtly off and nobody can say why.

@zoink Industrial designer turned frontend dev here, so I'd be happy to see taste and judgment get that much weight.

@zoink That´s what I am talking abouttt! 🩷 If code is material, the scarce decision is what the system is allowed to mean. Brand is that decision made public. Most companies still treat it as a layer that arrives after the product is already explaining itself but nopeee!

@zoink figma auto-layout wizards finally ruling the tech world we won honestly