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Finally. Instead of jumping back and forth to several different tools and tabs, my entire creative process now lives in one visual system. This is Freepik's major new announcement, called SPACES. Imagine if Figma and N8N had a baby. That's essentially what this is – a collaborative art canvas...

54,226 views • 7 months ago •via X (Twitter)

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3 years ago we got fired by a creative agency because of our google drive folder. The nightmare wasn’t the firing. It was realizing that the agency was right. Our “system” had 30 different folders with the same name, content with expired usage that only Ron or I knew about, We spend over a million dollars a month on meta. Creative is literally the biggest lever to grow our business… (and 99% of ecom brands). Yet we’d get a shit ton of great content from UGC creators, influencers and agencies and then toss it into a google drive folder that you’d want to X out of immediately. The killer of our creative output isn't a lack of ideas. It's a lack of organization and simplicity. When your team or agency is scared to touch something because of how complicated it is nothing will get done. Creative agencies we're investing money into aren't set up for success. They don’t spend the time to look for the right b-roll, pick the right creator… they try and find something usable in our hell hole of an asset library. This top tier agency we wanted to work with didn’t even want to work with us back because of how much of a mess it was. That’s why I’m interested in some sort of AI creative manager… AI that can actually organize, tag, and ingest your content for you. I’ve been skeptical just purely based on the amount of AI tools that are launching everyday, but an AI that can ingest our content, understand what it is, transcribe video and then allow you to search and easily find the perfect clips is a realistic and quite useful application for AI in 2025. I’m going to test out Air and their new creative manager with this game plan: 1. Start with NEW assets only (no massive migration) 2. Set up smart intake forms for agencies and influencers 3. Build a database I'm actually proud to share 4. THEN migrate the rest gradually Leaving this link here if you want to check out Air: I’m also giving away this 29 page AI sop on how creative teams can use AI to streamline their workflow. Comment AIR and I’ll send it to you. And yes, I'm an #AirPartner because I genuinely believe in their mission.

Ash

12,835 views • 9 months ago