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First Harrier EV in Winter Spiti.

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Go Himachal

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57,023 görüntüleme • 5 ay önce •via X (Twitter)

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*** Harrier EV pricing will change market dynamics *** With the Harrier EV priced at just ₹24.99 lakh for the 75 kWh variant and ₹21.50 lakh for the 65 kWh version, Mahindra might be slightly concerned, especially with the XEV 9e starting at above ₹30 lakh for the 79 kWh variant. Variants with 59 kWh are cheaper. Tata has been exceptionally smart with pricing, features, and marketing. Leveraging the existing Harrier design likely helped keep costs in check. Tata is smartly targeting potential petrol SUV buyers as well, offering a real-world range of over 480 km (75 kWh) with the Harrier EV. Many of these buyers had previously skipped the diesel Harrier for various reasons. This aggressive pricing will also put pressure on global manufacturers to price their EVs more competitively. We’ve already seen the backlash with the Creta EV pricing fiasco. Both products are compelling and offer strong value, but the Harrier EV 65 kWh at ₹21.50 lakh is an absolute steal.
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