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Ford CEO Jim Farley explains why legacy auto software sucks. To survive, legacy automakers will need to learn how to be software companies for the first time.

Whole Mars Catalog

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746,091 views • 3 years ago •via X (Twitter)

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Whole Mars Catalog3 years ago

Full interview:

Mark Harvey3 years ago

Jim it awesome. I really appreciate his honesty

𝕋𝕒𝕧𝕚3 years ago

@Berlinergy His honesty is… almost shocking! I mean, yeah, most people in the business are aware of this stuff, but nobody talks about it openly. I’m not sure he’s making many friends in the industry, but it increases investors’ confidence in the management for sure.

Robert Sperry3 years ago

Ford took step one with charging. They should take the next step and get on Tesla's tech stack. Replace the 150 suppliers with Tesla. FSD revenue goes to Tesla. Ford stays in the game.

lookatbowen3 years ago

Freaking hell, imagine if there was a company writing all their own software not just for the car, but also the robots that build the car, the software that controls the factories, the energy batteries, the arbitrage software, the phone app that can control the car. Imagine what that company must be worth to have stock a software?

Mayur मयूर Thaker ठाकर3 years ago

I wonder if Tesla would ever build software for other OEMs. I don't think anyone's ever asked Elon that before. May be worth an ask.

FreeWillLive3 years ago

Ford is about to learn the lesson Tesla’s been trying to teach… it’s all about the software. Legacy Auto is…

Hamid3 years ago

I explained this problem in an article I wrote in 2017 highlighting the 4 disruptions in the car industry and why legacy car makers won't make it. #2 on that list was the shift to software being the foundation of cars:

📸 hxllokxhn3 years ago

It’s great that he’s openly admitting their weaknesses and is open to do better. Meantime, automobile software from Apple or Google has been improving. Legacy autos should just partner up with them and create something more intuitive…or hope that Tesla can license out their OS

Joshua Lewis3 years ago

Just goes to show - the problems are (finally) well understood. But this will not be fixed in a couple of years. This is a decade long tearup of how they do business.

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