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Former Anheuser-Busch executive Anson Frericks watched as Bud Light committed suicide by woke white lady. It’s a gruesome story. (0:00) The Fall of Anheuser-Busch (2:20) The Evils of Stakeholder Capitalism (10:42) How Covid and George Floyd Changed the Business World Forever (15:40) How Obama Destroyed the Middle Class and...

3,746,253 views • 1 year ago •via X (Twitter)

30 Comments

Tucker Carlson's profile picture
Tucker Carlson1 year ago

Paid partnerships: MeriwetherFarms: Visit and use code TUCKER2025 for 10% off your first order. Heritage Foundation: PreBorn: To donate, dial pound two-fifty and say keyword "BABY" or visit

Your Daily Post's profile picture
Your Daily Post1 year ago

The Note Jim Carrey's Girlfriend Wrote Before She Took Her Own Life Is Absolutely Chilling: She blamed him for exposing her to a life of debauchery. Here is the full story 👇

Declaration of Memes's profile picture
Declaration of Memes1 year ago

We need based parents

Declaration of Memes's profile picture
Declaration of Memes1 year ago

They’re extremely fragile. Dont let them manipulate you. Always push back.

Declaration of Memes's profile picture
Declaration of Memes1 year ago

The woke destroy everything

Jack's profile picture
Jack1 year ago

Bud Light started the snowball effect of the woke movement dying

Declaration of Memes's profile picture
Declaration of Memes1 year ago

Average Feminist

Sam Parker 🇺🇸🧯's profile picture
Sam Parker 🇺🇸🧯1 year ago

We're still playing the "neocon" game, Tucker?

Fight With Memes's profile picture
Fight With Memes1 year ago

All wars are banker wars. Time to end them!

Sarah Smith's profile picture
Sarah Smith1 year ago

There is only one group of people who drink Bud Light!

Masculine Based's profile picture
Masculine Based1 year ago

The woke agenda is hurting real businesses and the middle class. Time to bring back common sense!

Phoeni𝕏 2A 🇺🇸's profile picture
Phoeni𝕏 2A 🇺🇸1 year ago

Conservatives boycott. Liberals destroy and threaten. We are NOT the same.

Alpha Liger's profile picture
Alpha Liger1 year ago

Haha

House of Trad's profile picture
House of Trad1 year ago

They totally don’t get it

Fight With Memes's profile picture
Fight With Memes1 year ago

Taxation funds everything you hate. End the income tax!

Dr.O's profile picture
Dr.O1 year ago

That sucks

AlphaChad William T. Reicher's profile picture
AlphaChad William T. Reicher1 year ago

Jewish* ladies, actually.

Fight With Memes's profile picture
Fight With Memes1 year ago

Americans are exhausted by endless war. We don't want them, we can't afford them, they never end well. Bring the soldiers home! Put America first. 🇺🇸

Fight With Memes's profile picture
Fight With Memes1 year ago

Are we gonna be strangled by taxes AND tariffs? End the IRS!

House of Trad's profile picture
House of Trad1 year ago

Go woke. Go broke. Every time.

Alpha Liger's profile picture
Alpha Liger1 year ago

Haha

NextlvlCash's profile picture
NextlvlCash1 year ago

Bud Light did itself dirty, no doubt.

Fight With Memes's profile picture
Fight With Memes1 year ago

Can we abolish the Income Tax already?

Fight With Memes's profile picture
Fight With Memes1 year ago

It's theft, and it funds all the things Americans HATE. Abolish the IRS, and end the income tax!

godfather's profile picture
godfather1 year ago

this title feels click baity..

@MAGA_n_cheese's profile picture
@MAGA_n_cheese1 year ago

woke cat ladies is not a demo you want to bet your business on unless you sell woke cats

The Scoop's profile picture
The Scoop1 year ago

Anson Frericks nails it. Bud Light’s suicide-by-woke moment exposed stakeholder capitalism’s rot—prioritizing ESG checkboxes over customers. COVID & George Floyd hysteria let corps virtue-signal instead of serving real America. Time to put shareholders & common sense first again.

Western Decline's profile picture
Western Decline1 year ago

Whatever you do, never go Bud Light.

Ranger's profile picture
Ranger1 year ago

Because AB is no longer an American company. That's why.

JT's profile picture
JT1 year ago

All this woke stuff is killing brands, it's wild

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Maybe it’s because of the business I’m in, or maybe it’s because I’ve been boycotted myself on several occasions. Or maybe it’s just because I used to drink a lot of beer. Whatever the reason, I’ve been fascinated by the demise of Bud Lite, and the way in which one of America’s most enduring brands managed to destroy decades of good will with a single, boneheaded decision, followed by a complete unwillingness to fix it. What a story. This week, I sit down with Anson Frericks, a former executive at Bud Lite who had a front row seat to the events that led to one of the greatest marketing disasters in modern history. His new book, Last Call for Bud Lite, is fantastic, and our conversation, modesty aside, is absolutely worth your time. You can watch the whole thing on YouTube. Spoiler Alert - what happened at Bud Lite was not unique to Anheuser Busch . Over the last decade or so, dozens of companies and corporations have slowly abandoned their commitment to building “shareholder value” in favor of building something called “stakeholder value.” Specifically, with stakeholders like Blackrock, State Street, and Vanguard. Known as The Big Three, these massive institutional investors manage over $20 trillion of American wealth, some of which is almost certainly in your IRA or 401K. They have also led the charge to elevate a long list of causes that focus on DEI, (diversity, equity and inclusion,) and more significantly ESG, (Environmental Social Governance.) Beneath the marketing debacle at Bud Lite is the story of how The Big Three applied extraordinary pressure to the thousands of publicly traded companies they now influence. Pressure to hire based on color, ethnicity, and sexual preference. Pressure to fall in line with all sorts of climate-related dogma. Pressure to embrace a long list of social justice and environmental causes that have absolutely nothing to do with fairness or meritocracy, and everything to do with elevating a cosmetic agenda around identity, race, and social activism. What a relief to see America finally awaken from this fever-dream of sanctimony and virtue-signaling. What a relief to see so many companies and corporations finally come to their senses, as they backtrack from so many ill-conceived policies. Hopefully, this excellent book will inspire other business leaders to avoid the mistakes that were made at Bud Lite. Or better yet, encourage them to start listening to the only stakeholders that matter - their customers.

The Real Mike Rowe

600,313 views • 1 year ago