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“from the beginning, a week before newjeans' comeback, hybe didn’t even help with the promotion. instead they put out the news of mhj’s breach of trust and portrayed newjeans negatively to the public” sooner or later i hope newjeans get ALL the justice they deserve

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nati ୨୧

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38,798 Aufrufe • vor 4 Monaten •via X (Twitter)

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Before their promised debut, HYBE discarded and benched NewJeans—then known as N Team—indefinitely, in favor of another group. The girls were crushed, almost to the point of giving up on their dreams of becoming idols. Min Hee-jin didn’t just stand by. She gave up her HYBE shares and requested to establish ADOR, a separate label where she can launch NewJeans. She battled tooth and nail, going head to head with disputes and obstacles to give them a proper stage and deliver on the promise that the girls will debut. When NewJeans finally debuted under ADOR, representatives at HYBE showed them very little faith. They thought “Attention” was a flat debut song with an unpopular sound style and doubted Min Hee-jin’s unconventional three-title track strategy. They didn’t believe in NewJeans’ potential, convinced the group wouldn’t succeed because they didn’t fit the typical K-pop mold. The recently revealed HYBE Internal industry reports paint a clear picture: Early on in their careers, in reports about them just days after debuting and even from before debut, HYBE never really saw NewJeans as their own. To them, NewJeans was a complementary piece—there to shine a light to their favorite girl group. Even after the NewJeans early meteoric success, HYBE never acknowledged them and they never let go of the idea that NewJeans can be discarded… expendable. They never respected NewJeans, and they seemed set on taking Min Hee-jin down at all cost. What’s twisted is how they exploited the multi-label system’s Shared services to discriminate, undermine, sabotage and undercut NewJeans, and with a system where success came with a cost: the more a subsidiary achieved, the more they had to pay HYBE. They charged ADOR more the higher NewJeans climbed and it’s for a sub par service that hampers more than it helps. But NewJeans proved unstoppable, leading a new wave in K-pop and leaving their doubters at HYBE with metaphorical bald spots from stress. Everything NewJeans achieved, HYBE seemingly took as shattering blows to their pride. NewJeans’ local and global success wasn’t just a victory; it was a statement. When MHJ raised an issue internally calling out another subsidiary for plagiarism among other issues, HYBE saw their chance, pounced and launched a very public full-blown attack, most notably through media play, using the power they have over their golf buddies, desperate to be rid of MHJ and the group she built. But the love they’ve gotten from the public, especially after the first press conference, despite all HYBE and their minions’ attempts at reverse viral attacks is something HYBE did not anticipate. More than half a year later, HYBE’s moves look increasingly foolish in hindsight. Their schemes are unraveling, and all the damage they’ve caused is finally coming back to haunt them. It’s poetic justice. This story is far from over, but HYBE has ruined their name chasing a petty vendetta. Their shortsightedness has compromised the future of K-pop, and now the truth is out. The world sees them for who they are, and the price they have to pay is steep. 💙🩷💛💚💜🧢🐰 #NewJeans #뉴진스 #NewJeans_Never_Die #HYBEOUT #버니즈_뉴진스와함께_준비갈완료
0:22

Before their promised debut, HYBE discarded and benched NewJeans—then known as N Team—indefinitely, in favor of another group. The girls were crushed, almost to the point of giving up on their dreams of becoming idols. Min Hee-jin didn’t just stand by. She gave up her HYBE shares and requested to establish ADOR, a separate label where she can launch NewJeans. She battled tooth and nail, going head to head with disputes and obstacles to give them a proper stage and deliver on the promise that the girls will debut. When NewJeans finally debuted under ADOR, representatives at HYBE showed them very little faith. They thought “Attention” was a flat debut song with an unpopular sound style and doubted Min Hee-jin’s unconventional three-title track strategy. They didn’t believe in NewJeans’ potential, convinced the group wouldn’t succeed because they didn’t fit the typical K-pop mold. The recently revealed HYBE Internal industry reports paint a clear picture: Early on in their careers, in reports about them just days after debuting and even from before debut, HYBE never really saw NewJeans as their own. To them, NewJeans was a complementary piece—there to shine a light to their favorite girl group. Even after the NewJeans early meteoric success, HYBE never acknowledged them and they never let go of the idea that NewJeans can be discarded… expendable. They never respected NewJeans, and they seemed set on taking Min Hee-jin down at all cost. What’s twisted is how they exploited the multi-label system’s Shared services to discriminate, undermine, sabotage and undercut NewJeans, and with a system where success came with a cost: the more a subsidiary achieved, the more they had to pay HYBE. They charged ADOR more the higher NewJeans climbed and it’s for a sub par service that hampers more than it helps. But NewJeans proved unstoppable, leading a new wave in K-pop and leaving their doubters at HYBE with metaphorical bald spots from stress. Everything NewJeans achieved, HYBE seemingly took as shattering blows to their pride. NewJeans’ local and global success wasn’t just a victory; it was a statement. When MHJ raised an issue internally calling out another subsidiary for plagiarism among other issues, HYBE saw their chance, pounced and launched a very public full-blown attack, most notably through media play, using the power they have over their golf buddies, desperate to be rid of MHJ and the group she built. But the love they’ve gotten from the public, especially after the first press conference, despite all HYBE and their minions’ attempts at reverse viral attacks is something HYBE did not anticipate. More than half a year later, HYBE’s moves look increasingly foolish in hindsight. Their schemes are unraveling, and all the damage they’ve caused is finally coming back to haunt them. It’s poetic justice. This story is far from over, but HYBE has ruined their name chasing a petty vendetta. Their shortsightedness has compromised the future of K-pop, and now the truth is out. The world sees them for who they are, and the price they have to pay is steep. 💙🩷💛💚💜🧢🐰 #NewJeans #뉴진스 #NewJeans_Never_Die #HYBEOUT #버니즈_뉴진스와함께_준비갈완료

1tokki

230,708 Aufrufe • vor 1 Jahr

Boycotting NewJeans’ music hurts NewJeans far more than it hurts HYBE, because of how royalties, contracts, and public perception work in the K-pop industry. —- You also have to consider this… NewJeans’ numbers is not heavily “fandom based.” As much as you think you all are the source of their massive streaming numbers, you’re wrong. The general public, and non K-pop fans love NewJeans music and they will keep on listening to it even if you convinced Bunnies to boycott. —- HYBE’s revenue base is massive and diversified. HYBE earns from dozens of sources… multiple groups, Weverse, concerts, merch, and even U.S. subsidiaries. Even if NewJeans’ streaming or album sales drop, HYBE can easily offset that loss through its other labels. HYBE doesn’t depend on NewJeans alone. Their system is built to survive the loss of any one group’s income. —- NewJeans’ streaming and sales are their only active revenue right now. Since they’re in hiatus, no tours, no fan meetings, no new releases… the only money that still trickles down to them comes from: - Streaming royalties - Physical album sales still circulating - Brand contracts still running If Bunnies boycott their music, those residual royalties shrink. That means less income to the girls themselves, not HYBE. —- HYBE already collected most of the upfront revenue. HYBE, as the parent company, has already: - Collected bulk profits from the initial album releases - Recouped production and distribution costs Future streaming revenue is a small portion of total income, mostly going to artists. So cutting that stream primarily hurts the artists, not HYBE’s bottom line. —- Public metrics matter for NewJeans’ reputation. Charts, YouTube views, and streaming numbers determine public perception, endorsement value, and global relevance. If Bunnies and casual fans intentionally stop listening, the data will show some sort of decline, which media will spin as “fandom fatigue” or “loss of popularity.” HYBE can use that narrative to undermine NewJeans position, claiming the group has “lost public interest” and was highly dependent on them. —- Supporting NewJeans ≠ Supporting HYBE. When fans stream NewJeans, the signal that matters most isn’t the money, it’s the visibility and demand. Every listen, stream, or social trend proves: “People care about NewJeans themselves and their music.”
0:48

Boycotting NewJeans’ music hurts NewJeans far more than it hurts HYBE, because of how royalties, contracts, and public perception work in the K-pop industry. —- You also have to consider this… NewJeans’ numbers is not heavily “fandom based.” As much as you think you all are the source of their massive streaming numbers, you’re wrong. The general public, and non K-pop fans love NewJeans music and they will keep on listening to it even if you convinced Bunnies to boycott. —- HYBE’s revenue base is massive and diversified. HYBE earns from dozens of sources… multiple groups, Weverse, concerts, merch, and even U.S. subsidiaries. Even if NewJeans’ streaming or album sales drop, HYBE can easily offset that loss through its other labels. HYBE doesn’t depend on NewJeans alone. Their system is built to survive the loss of any one group’s income. —- NewJeans’ streaming and sales are their only active revenue right now. Since they’re in hiatus, no tours, no fan meetings, no new releases… the only money that still trickles down to them comes from: - Streaming royalties - Physical album sales still circulating - Brand contracts still running If Bunnies boycott their music, those residual royalties shrink. That means less income to the girls themselves, not HYBE. —- HYBE already collected most of the upfront revenue. HYBE, as the parent company, has already: - Collected bulk profits from the initial album releases - Recouped production and distribution costs Future streaming revenue is a small portion of total income, mostly going to artists. So cutting that stream primarily hurts the artists, not HYBE’s bottom line. —- Public metrics matter for NewJeans’ reputation. Charts, YouTube views, and streaming numbers determine public perception, endorsement value, and global relevance. If Bunnies and casual fans intentionally stop listening, the data will show some sort of decline, which media will spin as “fandom fatigue” or “loss of popularity.” HYBE can use that narrative to undermine NewJeans position, claiming the group has “lost public interest” and was highly dependent on them. —- Supporting NewJeans ≠ Supporting HYBE. When fans stream NewJeans, the signal that matters most isn’t the money, it’s the visibility and demand. Every listen, stream, or social trend proves: “People care about NewJeans themselves and their music.”

1tokki

35,372 Aufrufe • vor 8 Monaten

Today, NewJeans was mentioned in the main news of SBS in Korea as a symbol of developing Korea-Japan relations. Cho Sung-hoon, a media officer at Hybe, called reporters to undermine the performance of NewJeans in Japan and spread false information that they were being gaslighted.
0:39

Today, NewJeans was mentioned in the main news of SBS in Korea as a symbol of developing Korea-Japan relations. Cho Sung-hoon, a media officer at Hybe, called reporters to undermine the performance of NewJeans in Japan and spread false information that they were being gaslighted.

AEGIS of NJZ🛡

49,110 Aufrufe • vor 1 Jahr

[🐰🎙️#NewJeans — Press Conference] 🐹Hyein: And lastly, after today we are aware that we may not be able to use the name ‘NewJeans’. But the 5 of us will never change from being the essence of ‘NewJeans’. 🐹: And we have no intention of giving up the name ‘NewJeans’. To some people the name ‘NewJeans’ could just be a name or they just think it’s a trademark issue and won’t understand fully but to us this isn’t a light matter 🐹: From the very first day the 5 of us met until this current day, all the work we’ve done, we think it’s the name that upholds all of this so we will continue to fight for the NewJeans name
1:00

[🐰🎙️#NewJeans — Press Conference] 🐹Hyein: And lastly, after today we are aware that we may not be able to use the name ‘NewJeans’. But the 5 of us will never change from being the essence of ‘NewJeans’. 🐹: And we have no intention of giving up the name ‘NewJeans’. To some people the name ‘NewJeans’ could just be a name or they just think it’s a trademark issue and won’t understand fully but to us this isn’t a light matter 🐹: From the very first day the 5 of us met until this current day, all the work we’ve done, we think it’s the name that upholds all of this so we will continue to fight for the NewJeans name

NJZNEWS🇰🇷

105,299 Aufrufe • vor 1 Jahr

🎉Rhythm Hive NewJeans Pre-Update Event🎉 We’re happy to share the update and event news of “NewJeans” to Hivers. ✨Event 1. Achieve 1,000 Reposts! ✨Event 2. Guess the Date for the NewJeans Update! Participate now! ▶ #RhythmHive #NewJeans
0:21

🎉Rhythm Hive NewJeans Pre-Update Event🎉 We’re happy to share the update and event news of “NewJeans” to Hivers. ✨Event 1. Achieve 1,000 Reposts! ✨Event 2. Guess the Date for the NewJeans Update! Participate now! ▶ #RhythmHive #NewJeans

Rhythm Hive Official

206,975 Aufrufe • vor 2 Jahren

newjeans disbanding after danielle win the process against hybe and they officially debut as njz
1:41

Sensitive content

newjeans disbanding after danielle win the process against hybe and they officially debut as njz

ؘ

141,117 Aufrufe • vor 1 Monat

240604 SBS News "We want to give back the love we received"… NewJeans donates all university festival profits Girl group NewJeans has donated all the profits earned from university festivals to the Korea Scholarship Foundation. Starting with Korea University on the 25th of last month, NewJeans performed at a total of seven university festivals. They showcased several hit songs, including their new song "How Sweet," and received an enthusiastic response from the audience. NewJeans stated, "We received a lot of strength and love from the university festivals, and we wanted to give back the love we received to students in need." ADOR CEO Min Hee-jin previously explained in a second press conference that while some might misunderstand NewJeans' university festival performances as a way to make money, the only way to show sincerity was to donate. She also mentioned that many fans across different regions want to see NewJeans, but since they are not yet in a position to hold concerts, festivals were the only option, serving as a form of fan service. #NewJeans #뉴진스
1:19

240604 SBS News "We want to give back the love we received"… NewJeans donates all university festival profits Girl group NewJeans has donated all the profits earned from university festivals to the Korea Scholarship Foundation. Starting with Korea University on the 25th of last month, NewJeans performed at a total of seven university festivals. They showcased several hit songs, including their new song "How Sweet," and received an enthusiastic response from the audience. NewJeans stated, "We received a lot of strength and love from the university festivals, and we wanted to give back the love we received to students in need." ADOR CEO Min Hee-jin previously explained in a second press conference that while some might misunderstand NewJeans' university festival performances as a way to make money, the only way to show sincerity was to donate. She also mentioned that many fans across different regions want to see NewJeans, but since they are not yet in a position to hold concerts, festivals were the only option, serving as a form of fan service. #NewJeans #뉴진스

1tokki

23,278 Aufrufe • vor 2 Jahren

the concept of hybe stans calling newjeans mediocre performers……. 😭
2:58

the concept of hybe stans calling newjeans mediocre performers……. 😭

lani

97,547 Aufrufe • vor 5 Monaten

today HYBE ranked 48th out of 50 companies in human rights due diligence evaluation by the KBA and they think newjeans regrets speaking up.
0:43

today HYBE ranked 48th out of 50 companies in human rights due diligence evaluation by the KBA and they think newjeans regrets speaking up.

𝗰𝗶𝗰𝗶

16,562 Aufrufe • vor 2 Monaten

Actress Go Minsi on Newjeans 👤 : BTS or Newjeans? “Newjeans ! I really like Newjeans, I enjoy listening to their new songs too. I met them for the first time when I was a presenter and delivered their award (MMA 2022). they were so lovely, innocent, pure, cute, and adorable.”
0:44

Actress Go Minsi on Newjeans 👤 : BTS or Newjeans? “Newjeans ! I really like Newjeans, I enjoy listening to their new songs too. I met them for the first time when I was a presenter and delivered their award (MMA 2022). they were so lovely, innocent, pure, cute, and adorable.”

avril

6,224,768 Aufrufe • vor 5 Monaten

If anyone that’s changing the kpop industry it’s NewJeans they are truly the bravest. WE STAND WITH NEWJEANS #방시혁_2주준다_민희진_복귀시켜라 #BangPD_two_weeks_to_normalize_ADOR
1:24

If anyone that’s changing the kpop industry it’s NewJeans they are truly the bravest. WE STAND WITH NEWJEANS #방시혁_2주준다_민희진_복귀시켜라 #BangPD_two_weeks_to_normalize_ADOR

ri 𑁍

170,479 Aufrufe • vor 1 Jahr

Min Hee Jin was in charge of Big Hit’s brand identity change to HYBE, including creating the logo, slogan and designing HYBE’s new headquarter. all before the debut of NewJeans.
3:09

Min Hee Jin was in charge of Big Hit’s brand identity change to HYBE, including creating the logo, slogan and designing HYBE’s new headquarter. all before the debut of NewJeans.

YB🦋

193,542 Aufrufe • vor 5 Monaten

To understand the situation between HYBE, NewJeans, and Min Hee-jin, take a look at this video by a professional who has analysed the entire situation. In his analysis, he explains that HYBE used DARVO, a strategy that TAG PR specialises in. DARVO stands for: D – Deny any wrongdoing A – Attack credibility RVO – Reverse Victim and Offender Deny any wrongdoing: HYBE denied any mistreatment. Attack credibility: HYBE attacked the girls' credibility by planting rumours that they were being groomed or brainwashed by Min Hee-jin, making it harder for the public to believe them. Reverse Victim and Offender: Instead of NewJeans being recognised as victims of mistreatment and neglect, HYBE reversed the roles and portrayed the girls as the offenders. You may research this more independently. This is an area in which TAG PR is known to specialise. Please note that this is directed at the company, not at any artists. APOLOGIZE TO NEWJEANS HYBE OFFICIAL BELIFT LAB SOURCEMUSIC #하이브어도어_뉴진스에게사과해 #ApologizeToNewjeans #NewJeans_is_Five #FREENEWJEANS
2:39

To understand the situation between HYBE, NewJeans, and Min Hee-jin, take a look at this video by a professional who has analysed the entire situation. In his analysis, he explains that HYBE used DARVO, a strategy that TAG PR specialises in. DARVO stands for: D – Deny any wrongdoing A – Attack credibility RVO – Reverse Victim and Offender Deny any wrongdoing: HYBE denied any mistreatment. Attack credibility: HYBE attacked the girls' credibility by planting rumours that they were being groomed or brainwashed by Min Hee-jin, making it harder for the public to believe them. Reverse Victim and Offender: Instead of NewJeans being recognised as victims of mistreatment and neglect, HYBE reversed the roles and portrayed the girls as the offenders. You may research this more independently. This is an area in which TAG PR is known to specialise. Please note that this is directed at the company, not at any artists. APOLOGIZE TO NEWJEANS HYBE OFFICIAL BELIFT LAB SOURCEMUSIC #하이브어도어_뉴진스에게사과해 #ApologizeToNewjeans #NewJeans_is_Five #FREENEWJEANS

luna ୨ৎ

69,060 Aufrufe • vor 4 Monaten

since people want to spread misinformation about newjeans, here's a compilation of newjeans interacting / promoting with hybe groups to prove that they were not being isolated from others by mhj and actually had a good relationship with their colleagues
4:54

since people want to spread misinformation about newjeans, here's a compilation of newjeans interacting / promoting with hybe groups to prove that they were not being isolated from others by mhj and actually had a good relationship with their colleagues

eda

380,499 Aufrufe • vor 24 Tagen

Respectfully why are some gllits denying that WONHEE did the NewJeans version of this trend / dance? She literally auditioned with a NewJeans song & she still loves NewJeans even though she's been through a lot because of the fandom
0:23

Respectfully why are some gllits denying that WONHEE did the NewJeans version of this trend / dance? She literally auditioned with a NewJeans song & she still loves NewJeans even though she's been through a lot because of the fandom

🧁

54,373 Aufrufe • vor 19 Tagen

NewJeans are actual performers They shined on stage and brought a lot of energy. The crowd was fantastic singing along NEWJEANS AT LOLLAPALOOZA #LollaJeans #Newllapalooza
2:14

NewJeans are actual performers They shined on stage and brought a lot of energy. The crowd was fantastic singing along NEWJEANS AT LOLLAPALOOZA #LollaJeans #Newllapalooza

newtannies ⁷𓃺

58,092 Aufrufe • vor 2 Jahren

Even if newjeans were "free" from HYBE, they would still have to sign another slave contract somewhere else.
0:21

Even if newjeans were "free" from HYBE, they would still have to sign another slave contract somewhere else.

✮

195,758 Aufrufe • vor 8 Monaten

NewJeans is the FIRST Kpop Female Act ever to perform at the Lollapalooza!!🎉 THE CROWD!!🔥 NEWJEANS AT LOLLAPALOOZA #LollaJeans #Newllapalooza #NewJeans #뉴진스 NewJeans
0:56

NewJeans is the FIRST Kpop Female Act ever to perform at the Lollapalooza!!🎉 THE CROWD!!🔥 NEWJEANS AT LOLLAPALOOZA #LollaJeans #Newllapalooza #NewJeans #뉴진스 NewJeans

⁷𓃺

163,364 Aufrufe • vor 2 Jahren