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“from the beginning, a week before newjeans' comeback, hybe didn’t even help with the promotion. instead they put out the news of mhj’s breach of trust and portrayed newjeans negatively to the public” sooner or later i hope newjeans get ALL the justice they deserve

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nati ୨୧

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38,798 views • 6 months ago •via X (Twitter)

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hyein said “they prioritized the news about min hee-jin’s alleged breach of trust over our comeback promotions and portrayed newjeans negatively to the public.” so i don’t understand why some people think hybe will suddenly support newjeans now. if the members already felt
1:16

hyein said “they prioritized the news about min hee-jin’s alleged breach of trust over our comeback promotions and portrayed newjeans negatively to the public.” so i don’t understand why some people think hybe will suddenly support newjeans now. if the members already felt

nati ୨୧

46,923 views • 1 month ago

Before their promised debut, HYBE discarded and benched NewJeans—then known as N Team—indefinitely, in favor of another group. The girls were crushed, almost to the point of giving up on their dreams of becoming idols. Min Hee-jin didn’t just stand by. She gave up her HYBE shares and requested to establish ADOR, a separate label where she can launch NewJeans. She battled tooth and nail, going head to head with disputes and obstacles to give them a proper stage and deliver on the promise that the girls will debut. When NewJeans finally debuted under ADOR, representatives at HYBE showed them very little faith. They thought “Attention” was a flat debut song with an unpopular sound style and doubted Min Hee-jin’s unconventional three-title track strategy. They didn’t believe in NewJeans’ potential, convinced the group wouldn’t succeed because they didn’t fit the typical K-pop mold. The recently revealed HYBE Internal industry reports paint a clear picture: Early on in their careers, in reports about them just days after debuting and even from before debut, HYBE never really saw NewJeans as their own. To them, NewJeans was a complementary piece—there to shine a light to their favorite girl group. Even after the NewJeans early meteoric success, HYBE never acknowledged them and they never let go of the idea that NewJeans can be discarded… expendable. They never respected NewJeans, and they seemed set on taking Min Hee-jin down at all cost. What’s twisted is how they exploited the multi-label system’s Shared services to discriminate, undermine, sabotage and undercut NewJeans, and with a system where success came with a cost: the more a subsidiary achieved, the more they had to pay HYBE. They charged ADOR more the higher NewJeans climbed and it’s for a sub par service that hampers more than it helps. But NewJeans proved unstoppable, leading a new wave in K-pop and leaving their doubters at HYBE with metaphorical bald spots from stress. Everything NewJeans achieved, HYBE seemingly took as shattering blows to their pride. NewJeans’ local and global success wasn’t just a victory; it was a statement. When MHJ raised an issue internally calling out another subsidiary for plagiarism among other issues, HYBE saw their chance, pounced and launched a very public full-blown attack, most notably through media play, using the power they have over their golf buddies, desperate to be rid of MHJ and the group she built. But the love they’ve gotten from the public, especially after the first press conference, despite all HYBE and their minions’ attempts at reverse viral attacks is something HYBE did not anticipate. More than half a year later, HYBE’s moves look increasingly foolish in hindsight. Their schemes are unraveling, and all the damage they’ve caused is finally coming back to haunt them. It’s poetic justice. This story is far from over, but HYBE has ruined their name chasing a petty vendetta. Their shortsightedness has compromised the future of K-pop, and now the truth is out. The world sees them for who they are, and the price they have to pay is steep. 💙🩷💛💚💜🧢🐰 #NewJeans #뉴진스 #NewJeans_Never_Die #HYBEOUT #버니즈_뉴진스와함께_준비갈완료
0:22

Before their promised debut, HYBE discarded and benched NewJeans—then known as N Team—indefinitely, in favor of another group. The girls were crushed, almost to the point of giving up on their dreams of becoming idols. Min Hee-jin didn’t just stand by. She gave up her HYBE shares and requested to establish ADOR, a separate label where she can launch NewJeans. She battled tooth and nail, going head to head with disputes and obstacles to give them a proper stage and deliver on the promise that the girls will debut. When NewJeans finally debuted under ADOR, representatives at HYBE showed them very little faith. They thought “Attention” was a flat debut song with an unpopular sound style and doubted Min Hee-jin’s unconventional three-title track strategy. They didn’t believe in NewJeans’ potential, convinced the group wouldn’t succeed because they didn’t fit the typical K-pop mold. The recently revealed HYBE Internal industry reports paint a clear picture: Early on in their careers, in reports about them just days after debuting and even from before debut, HYBE never really saw NewJeans as their own. To them, NewJeans was a complementary piece—there to shine a light to their favorite girl group. Even after the NewJeans early meteoric success, HYBE never acknowledged them and they never let go of the idea that NewJeans can be discarded… expendable. They never respected NewJeans, and they seemed set on taking Min Hee-jin down at all cost. What’s twisted is how they exploited the multi-label system’s Shared services to discriminate, undermine, sabotage and undercut NewJeans, and with a system where success came with a cost: the more a subsidiary achieved, the more they had to pay HYBE. They charged ADOR more the higher NewJeans climbed and it’s for a sub par service that hampers more than it helps. But NewJeans proved unstoppable, leading a new wave in K-pop and leaving their doubters at HYBE with metaphorical bald spots from stress. Everything NewJeans achieved, HYBE seemingly took as shattering blows to their pride. NewJeans’ local and global success wasn’t just a victory; it was a statement. When MHJ raised an issue internally calling out another subsidiary for plagiarism among other issues, HYBE saw their chance, pounced and launched a very public full-blown attack, most notably through media play, using the power they have over their golf buddies, desperate to be rid of MHJ and the group she built. But the love they’ve gotten from the public, especially after the first press conference, despite all HYBE and their minions’ attempts at reverse viral attacks is something HYBE did not anticipate. More than half a year later, HYBE’s moves look increasingly foolish in hindsight. Their schemes are unraveling, and all the damage they’ve caused is finally coming back to haunt them. It’s poetic justice. This story is far from over, but HYBE has ruined their name chasing a petty vendetta. Their shortsightedness has compromised the future of K-pop, and now the truth is out. The world sees them for who they are, and the price they have to pay is steep. 💙🩷💛💚💜🧢🐰 #NewJeans #뉴진스 #NewJeans_Never_Die #HYBEOUT #버니즈_뉴진스와함께_준비갈완료

1tokki

230,708 views • 1 year ago

Boycotting NewJeans’ music hurts NewJeans far more than it hurts HYBE, because of how royalties, contracts, and public perception work in the K-pop industry. —- You also have to consider this… NewJeans’ numbers is not heavily “fandom based.” As much as you think you all are the source of their massive streaming numbers, you’re wrong. The general public, and non K-pop fans love NewJeans music and they will keep on listening to it even if you convinced Bunnies to boycott. —- HYBE’s revenue base is massive and diversified. HYBE earns from dozens of sources… multiple groups, Weverse, concerts, merch, and even U.S. subsidiaries. Even if NewJeans’ streaming or album sales drop, HYBE can easily offset that loss through its other labels. HYBE doesn’t depend on NewJeans alone. Their system is built to survive the loss of any one group’s income. —- NewJeans’ streaming and sales are their only active revenue right now. Since they’re in hiatus, no tours, no fan meetings, no new releases… the only money that still trickles down to them comes from: - Streaming royalties - Physical album sales still circulating - Brand contracts still running If Bunnies boycott their music, those residual royalties shrink. That means less income to the girls themselves, not HYBE. —- HYBE already collected most of the upfront revenue. HYBE, as the parent company, has already: - Collected bulk profits from the initial album releases - Recouped production and distribution costs Future streaming revenue is a small portion of total income, mostly going to artists. So cutting that stream primarily hurts the artists, not HYBE’s bottom line. —- Public metrics matter for NewJeans’ reputation. Charts, YouTube views, and streaming numbers determine public perception, endorsement value, and global relevance. If Bunnies and casual fans intentionally stop listening, the data will show some sort of decline, which media will spin as “fandom fatigue” or “loss of popularity.” HYBE can use that narrative to undermine NewJeans position, claiming the group has “lost public interest” and was highly dependent on them. —- Supporting NewJeans ≠ Supporting HYBE. When fans stream NewJeans, the signal that matters most isn’t the money, it’s the visibility and demand. Every listen, stream, or social trend proves: “People care about NewJeans themselves and their music.”
0:48

Boycotting NewJeans’ music hurts NewJeans far more than it hurts HYBE, because of how royalties, contracts, and public perception work in the K-pop industry. —- You also have to consider this… NewJeans’ numbers is not heavily “fandom based.” As much as you think you all are the source of their massive streaming numbers, you’re wrong. The general public, and non K-pop fans love NewJeans music and they will keep on listening to it even if you convinced Bunnies to boycott. —- HYBE’s revenue base is massive and diversified. HYBE earns from dozens of sources… multiple groups, Weverse, concerts, merch, and even U.S. subsidiaries. Even if NewJeans’ streaming or album sales drop, HYBE can easily offset that loss through its other labels. HYBE doesn’t depend on NewJeans alone. Their system is built to survive the loss of any one group’s income. —- NewJeans’ streaming and sales are their only active revenue right now. Since they’re in hiatus, no tours, no fan meetings, no new releases… the only money that still trickles down to them comes from: - Streaming royalties - Physical album sales still circulating - Brand contracts still running If Bunnies boycott their music, those residual royalties shrink. That means less income to the girls themselves, not HYBE. —- HYBE already collected most of the upfront revenue. HYBE, as the parent company, has already: - Collected bulk profits from the initial album releases - Recouped production and distribution costs Future streaming revenue is a small portion of total income, mostly going to artists. So cutting that stream primarily hurts the artists, not HYBE’s bottom line. —- Public metrics matter for NewJeans’ reputation. Charts, YouTube views, and streaming numbers determine public perception, endorsement value, and global relevance. If Bunnies and casual fans intentionally stop listening, the data will show some sort of decline, which media will spin as “fandom fatigue” or “loss of popularity.” HYBE can use that narrative to undermine NewJeans position, claiming the group has “lost public interest” and was highly dependent on them. —- Supporting NewJeans ≠ Supporting HYBE. When fans stream NewJeans, the signal that matters most isn’t the money, it’s the visibility and demand. Every listen, stream, or social trend proves: “People care about NewJeans themselves and their music.”

1tokki

35,372 views • 10 months ago

🎉Rhythm Hive NewJeans Pre-Update Event🎉 We’re happy to share the update and event news of “NewJeans” to Hivers. ✨Event 1. Achieve 1,000 Reposts! ✨Event 2. Guess the Date for the NewJeans Update! Participate now! ▶ #RhythmHive #NewJeans
0:21

🎉Rhythm Hive NewJeans Pre-Update Event🎉 We’re happy to share the update and event news of “NewJeans” to Hivers. ✨Event 1. Achieve 1,000 Reposts! ✨Event 2. Guess the Date for the NewJeans Update! Participate now! ▶ #RhythmHive #NewJeans

Rhythm Hive Official

207,123 views • 3 years ago

240604 SBS News "We want to give back the love we received"… NewJeans donates all university festival profits Girl group NewJeans has donated all the profits earned from university festivals to the Korea Scholarship Foundation. Starting with Korea University on the 25th of last month, NewJeans performed at a total of seven university festivals. They showcased several hit songs, including their new song "How Sweet," and received an enthusiastic response from the audience. NewJeans stated, "We received a lot of strength and love from the university festivals, and we wanted to give back the love we received to students in need." ADOR CEO Min Hee-jin previously explained in a second press conference that while some might misunderstand NewJeans' university festival performances as a way to make money, the only way to show sincerity was to donate. She also mentioned that many fans across different regions want to see NewJeans, but since they are not yet in a position to hold concerts, festivals were the only option, serving as a form of fan service. #NewJeans #뉴진스
1:19

240604 SBS News "We want to give back the love we received"… NewJeans donates all university festival profits Girl group NewJeans has donated all the profits earned from university festivals to the Korea Scholarship Foundation. Starting with Korea University on the 25th of last month, NewJeans performed at a total of seven university festivals. They showcased several hit songs, including their new song "How Sweet," and received an enthusiastic response from the audience. NewJeans stated, "We received a lot of strength and love from the university festivals, and we wanted to give back the love we received to students in need." ADOR CEO Min Hee-jin previously explained in a second press conference that while some might misunderstand NewJeans' university festival performances as a way to make money, the only way to show sincerity was to donate. She also mentioned that many fans across different regions want to see NewJeans, but since they are not yet in a position to hold concerts, festivals were the only option, serving as a form of fan service. #NewJeans #뉴진스

1tokki

23,278 views • 2 years ago

today HYBE ranked 48th out of 50 companies in human rights due diligence evaluation by the KBA and they think newjeans regrets speaking up.
0:43

today HYBE ranked 48th out of 50 companies in human rights due diligence evaluation by the KBA and they think newjeans regrets speaking up.

𝗰𝗶𝗰𝗶

16,562 views • 4 months ago

Actress Go Minsi on Newjeans 👤 : BTS or Newjeans? “Newjeans ! I really like Newjeans, I enjoy listening to their new songs too. I met them for the first time when I was a presenter and delivered their award (MMA 2022). they were so lovely, innocent, pure, cute, and adorable.”
0:44

Actress Go Minsi on Newjeans 👤 : BTS or Newjeans? “Newjeans ! I really like Newjeans, I enjoy listening to their new songs too. I met them for the first time when I was a presenter and delivered their award (MMA 2022). they were so lovely, innocent, pure, cute, and adorable.”

avril

6,227,390 views • 7 months ago

To understand the situation between HYBE, NewJeans, and Min Hee-jin, take a look at this video by a professional who has analysed the entire situation. In his analysis, he explains that HYBE used DARVO, a strategy that TAG PR specialises in. DARVO stands for: D – Deny any wrongdoing A – Attack credibility RVO – Reverse Victim and Offender Deny any wrongdoing: HYBE denied any mistreatment. Attack credibility: HYBE attacked the girls' credibility by planting rumours that they were being groomed or brainwashed by Min Hee-jin, making it harder for the public to believe them. Reverse Victim and Offender: Instead of NewJeans being recognised as victims of mistreatment and neglect, HYBE reversed the roles and portrayed the girls as the offenders. You may research this more independently. This is an area in which TAG PR is known to specialise. Please note that this is directed at the company, not at any artists. APOLOGIZE TO NEWJEANS HYBE OFFICIAL BELIFT LAB SOURCEMUSIC #하이브어도어_뉴진스에게사과해 #ApologizeToNewjeans #NewJeans_is_Five #FREENEWJEANS
2:39

To understand the situation between HYBE, NewJeans, and Min Hee-jin, take a look at this video by a professional who has analysed the entire situation. In his analysis, he explains that HYBE used DARVO, a strategy that TAG PR specialises in. DARVO stands for: D – Deny any wrongdoing A – Attack credibility RVO – Reverse Victim and Offender Deny any wrongdoing: HYBE denied any mistreatment. Attack credibility: HYBE attacked the girls' credibility by planting rumours that they were being groomed or brainwashed by Min Hee-jin, making it harder for the public to believe them. Reverse Victim and Offender: Instead of NewJeans being recognised as victims of mistreatment and neglect, HYBE reversed the roles and portrayed the girls as the offenders. You may research this more independently. This is an area in which TAG PR is known to specialise. Please note that this is directed at the company, not at any artists. APOLOGIZE TO NEWJEANS HYBE OFFICIAL BELIFT LAB SOURCEMUSIC #하이브어도어_뉴진스에게사과해 #ApologizeToNewjeans #NewJeans_is_Five #FREENEWJEANS

luna ୨ৎ

72,211 views • 6 months ago

Min Hee Jin was in charge of Big Hit’s brand identity change to HYBE, including creating the logo, slogan and designing HYBE’s new headquarter. all before the debut of NewJeans.
3:09

Min Hee Jin was in charge of Big Hit’s brand identity change to HYBE, including creating the logo, slogan and designing HYBE’s new headquarter. all before the debut of NewJeans.

YB🦋

193,542 views • 7 months ago

since people want to spread misinformation about newjeans, here's a compilation of newjeans interacting / promoting with hybe groups to prove that they were not being isolated from others by mhj and actually had a good relationship with their colleagues
4:54

since people want to spread misinformation about newjeans, here's a compilation of newjeans interacting / promoting with hybe groups to prove that they were not being isolated from others by mhj and actually had a good relationship with their colleagues

eda

382,525 views • 2 months ago

Respectfully why are some gllits denying that WONHEE did the NewJeans version of this trend / dance? She literally auditioned with a NewJeans song & she still loves NewJeans even though she's been through a lot because of the fandom
0:23

Respectfully why are some gllits denying that WONHEE did the NewJeans version of this trend / dance? She literally auditioned with a NewJeans song & she still loves NewJeans even though she's been through a lot because of the fandom

🧁

54,373 views • 2 months ago

Jasontheween addresses the allegations made against him calling him a "creep, stalker, pervert etc." after meeting NewJeans at Countdown Japan - he had backstage access given to him - NewJeans wasnt the only artist group that he saw - all he said to NewJeans was "hi" - they were happy to see him - clips were taken fully out of context
5:08

Jasontheween addresses the allegations made against him calling him a "creep, stalker, pervert etc." after meeting NewJeans at Countdown Japan - he had backstage access given to him - NewJeans wasnt the only artist group that he saw - all he said to NewJeans was "hi" - they were happy to see him - clips were taken fully out of context

yoxic

3,895,419 views • 1 year ago

HYBE exposed for PAYING brands to pick NewJeans as ambassadors so that they can compete with Blackpink’s level😭💀 BLACKPINK PAVED THE WAY
0:21

HYBE exposed for PAYING brands to pick NewJeans as ambassadors so that they can compete with Blackpink’s level😭💀 BLACKPINK PAVED THE WAY

sam❦

107,256 views • 2 years ago

Reasons Why You Should Boycott NewJeans Why should NewJeans be boycotted? First, what Bunnies absolutely need to understand is: ‘Who is actually ruining NewJeans?’ The HYBE side claims that activities were disrupted because of the members, and that the company suffered damages because of them. But from the fans’ perspective, it’s the opposite.” “If profit really mattered that much, then wouldn’t the normal thing have been to release an album, start a tour, and keep the group actively promoting as soon as they returned? But in reality, even though some of the members have come back, activities have been almost completely stalled for months. That’s why fans are thinking, ‘It’s not the members who stopped NewJeans, it’s the company.’ That’s why the boycott discussion started. “Everyone’s curious, right? About what should and shouldn’t be supported or consumed. If fans continue consuming absolutely everything related to NewJeans, then from the company’s side, and even from the court’s perspective during the lawsuit, it could be interpreted as: ‘Even if one member is gone, there’s no real problem.’ On the other hand, if fans continue consuming older NewJeans content, but only the content released after the current system receives a poor response, then the message becomes: ‘‘What fans truly loved was the original five-member NewJeans.’ And people keep saying, ‘Doesn’t all the money go to the company anyway?’ But fans argue that the members still hold songwriting credits and participation shares in the existing songs, and that continuing to support the original content helps preserve the value of the NewJeans brand itself. In other words, it strengthens the public sentiment that: ‘What fans wanted was the original NewJeans,’ and ‘The one damaging the IP isn’t Danielle — it’s the current situation.’ In other words, the boycott some fans are talking about is not simply an emotional refusal to support. It’s closer to a strategic action meant to strengthen Danielle’s side of the argument and support the original value of the NewJeans IP. So ultimately, if you’re a Bunnie, if you love Danielle, then to support Danielle’s position and show support for the original five-member NewJeans, you SHOULD NOT give attention to or consume content released after Danielle’s exclusion. If you understand… please remove your likes and retweets from the recent photos posted on the fake ADOR account.
1:32

Reasons Why You Should Boycott NewJeans Why should NewJeans be boycotted? First, what Bunnies absolutely need to understand is: ‘Who is actually ruining NewJeans?’ The HYBE side claims that activities were disrupted because of the members, and that the company suffered damages because of them. But from the fans’ perspective, it’s the opposite.” “If profit really mattered that much, then wouldn’t the normal thing have been to release an album, start a tour, and keep the group actively promoting as soon as they returned? But in reality, even though some of the members have come back, activities have been almost completely stalled for months. That’s why fans are thinking, ‘It’s not the members who stopped NewJeans, it’s the company.’ That’s why the boycott discussion started. “Everyone’s curious, right? About what should and shouldn’t be supported or consumed. If fans continue consuming absolutely everything related to NewJeans, then from the company’s side, and even from the court’s perspective during the lawsuit, it could be interpreted as: ‘Even if one member is gone, there’s no real problem.’ On the other hand, if fans continue consuming older NewJeans content, but only the content released after the current system receives a poor response, then the message becomes: ‘‘What fans truly loved was the original five-member NewJeans.’ And people keep saying, ‘Doesn’t all the money go to the company anyway?’ But fans argue that the members still hold songwriting credits and participation shares in the existing songs, and that continuing to support the original content helps preserve the value of the NewJeans brand itself. In other words, it strengthens the public sentiment that: ‘What fans wanted was the original NewJeans,’ and ‘The one damaging the IP isn’t Danielle — it’s the current situation.’ In other words, the boycott some fans are talking about is not simply an emotional refusal to support. It’s closer to a strategic action meant to strengthen Danielle’s side of the argument and support the original value of the NewJeans IP. So ultimately, if you’re a Bunnie, if you love Danielle, then to support Danielle’s position and show support for the original five-member NewJeans, you SHOULD NOT give attention to or consume content released after Danielle’s exclusion. If you understand… please remove your likes and retweets from the recent photos posted on the fake ADOR account.

1tokki

17,531 views • 3 months ago