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Going deeper on the effects of retail distribution on your ad performance… Follow up to yesterdays post.
15,373 次观看 • 2 年前 •via X (Twitter)
9 条评论

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Yep. And also worth mentioning; if Walmart does run an online-only test that syphons your demand but is happy with the results and gives you nationwide in-store distribution, that could be the best investment you ever made. The key is just being aware that that's what's happening

Exactly.

@bobbyd1g Yup

absolutely 100% facts.

Good point Taylor. We've seen Bed Bath and Beyond dominate google search & shopping since the Overstock rebrand. I assume they are spending $$ to make that IP acquisition look good.

Great comment. Fully agree. We ran profitability by channel and customer to get a fuller picture of performance.

Demand dispersion needs to be measured

Good stuff! This is us ATM. Bass Pro and Walmart marketplaces going live soon!
