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GOLD PRICE SLIDES BUT SWISS GOLD DEMAND EXPLODES: NEGATIVE RATES THREAT RETURNS AS CITIZENS FLEE TO PHYSICAL GOLD Gold prices have fallen steadily for weeks after January's record peak, yet Swiss gold dealers report customers lining up in numbers not seen for a long time. People are treating the lower prices as a chance to buy rather than a reason to stay away. This surge arrives just days before the Swiss National Bank delivers its key rate decision on June 18, a move that could change what happens to savings sitting in bank accounts across the country. THE GOLD PRICE PARADOX ➡️ Gold currently costs around 108 Swiss francs per gram, with the ounce near 4,200 dollars, down slightly on easing Gulf news. ➡️ Many who bought near the top now sit on months of losses. ➡️ The drop has not scared buyers off. It has pulled them in because the metal simply costs less than it did six months ago. THE CENTRAL BANK SIGNAL ➡️ Private buyers are not acting alone. ➡️ Central banks in China, India, and Turkey have shifted large parts of their reserves from dollars into gold at a scale unseen in years. ➡️ When major states quietly move away from paper currencies they publicly defend, the action reveals more than any headline. THE ZERO RATE TRAP ➡️ The Swiss National Bank holds its key rate at zero percent, making new borrowing almost free. ➡️ Its director has stated the hurdle for negative rates is higher, yet the bank stands ready to reintroduce them if needed to fulfill its mandate. ➡️ Negative rates reverse the rules: savers pay the bank instead of earning interest on their money. THE STRONG FRANC PRESSURE ➡️ Tensions around the Strait of Hormuz have lifted the Swiss franc as a classic safe-haven currency. ➡️ A stronger franc makes Swiss exports more expensive abroad, squeezing pharmaceuticals, machinery, and watches. ➡️ Negative rates become one tool to ease that pressure, but the cost lands on ordinary savers. THE GOLD ATTRACTION ➡️ At zero or negative rates, money in bank accounts slowly loses value over time. ➡️ Gold does not depend on central bank rate decisions to protect its worth. ➡️ This difference explains why many now see physical metal as the clearer store of value. THE BOTTOM LINE The rush to physical gold in Switzerland while prices fall and the June 18 National Bank decision approaches shows a quiet shift toward assets that sit outside policy control. When official rates offer little or nothing, tangible gold becomes the alternative people actually reach for. Your savings account and the gold price are now linked through the same pressures. #SwissGold #GoldDemand #NegativeRates #SNB #June18 #StrongFranc #SafeHaven

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