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Grading Creator-Led Brands: CrunchLabs by Mark Rober (not DAVID DOBRIK 🤦‍♂️) ✅Creator-product fit: A+ He basically does scaled up versions of the exact kind of stuff that is in the kits on his YouTube channel ✅ Product quality: A I’ve never tested the product, but I know several people...

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John Coyle

7,593 subscribers

56,349 Aufrufe • vor 2 Jahren •via X (Twitter)

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Profilbild von John Coyle 🐳
John Coyle 🐳vor 2 Jahren

Check out how @ethanshust and I graded all 5 other creator led brands: ▶️YT: 🎧Apple Pods: 🎧Spotify:

Profilbild von Clifton Sellers
Clifton Sellersvor 2 Jahren

@crunchlabs @MarkRober @DavidDobrik It's refreshing to see a creator-led brand like Crunch Labs excel across the board

Profilbild von John Coyle 🐳
John Coyle 🐳vor 2 Jahren

@crunchlabs @MarkRober @DavidDobrik Strong brand without the creator. Add the creator 🚀

Profilbild von Brett Erik
Brett Erikvor 2 Jahren

@crunchlabs @MarkRober @DavidDobrik From a seamless creator-product fit to exceptional product quality, they've set a high standard

Profilbild von John Coyle 🐳
John Coyle 🐳vor 2 Jahren

@crunchlabs @MarkRober @DavidDobrik For sure

Profilbild von Chase Dimond | Email Marketing Nerd 📧
Chase Dimond | Email Marketing Nerd 📧vor 2 Jahren

@crunchlabs @MarkRober @DavidDobrik What's even more impressive is their brand strength

Profilbild von John Coyle 🐳
John Coyle 🐳vor 2 Jahren

@crunchlabs @MarkRober @DavidDobrik 100% Super strong LTVs I bet.

Profilbild von LIMITLESS MIND
LIMITLESS MINDvor 2 Jahren

@crunchlabs @MarkRober @DavidDobrik Creator-led brands are successful because they are built on authenticity and trust

Profilbild von John Coyle 🐳
John Coyle 🐳vor 2 Jahren

@crunchlabs @MarkRober @DavidDobrik I think they're even more successful when they would have that even without the creator.

Profilbild von DAN FLESER
DAN FLESERvor 2 Jahren

@crunchlabs @MarkRober @DavidDobrik so, you’re grading a product you’ve never tested? that’s like giving a movie 5 stars based on the trailer. but hey, if it works for you, who am i to judge? maybe i should start reviewing restaurants based on their menus. "the steak looks good, a+!"

Profilbild von John Coyle 🐳
John Coyle 🐳vor 2 Jahren

@crunchlabs @MarkRober @DavidDobrik We’re grading it on: - standalone ability of product without the creator - product/creator fit (ie marketing) - product quality On the first two criteria, we don’t need to try the product.

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etn.

95,191 Aufrufe • vor 4 Monaten

Elon Musk’s real claim about Optimus isn’t that it’s the biggest product ever made. It’s that the biggest product ever made is a tenth of it. Musk: “I think it will be 10 times bigger than the next biggest product ever made.” That isn’t a claim about robots. It’s a claim about every object humans have ever sold each other, and it only holds once you notice what they all had in common. Every product ever built shipped incomplete. The drill needs a hand. The car needs a driver. The phone needs someone awake and holding it. All of it was leverage, and leverage does nothing until something pushes on it. You were the missing part in every machine ever made. That was the design, not a flaw. Optimus is the first product that arrives with the operator already inside. Which is why the company that got there first was never going to be a robotics company. Musk: “Tesla is the only company with all the required ingredients.” The mind and the body were never built by the same people. Labs that can think can’t stamp metal. Companies that can stamp metal can’t think. Tesla spent a decade mass-producing a machine that already has to see, decide, and move through a world full of people. Then priced it for a driveway instead of a defense contract. The robot is that machine with the road taken away. Musk: “You should be able to ask them to do things naturally.” A machine that has to be programmed sells to the people who can program. A machine you can talk to sells to anyone with something they’d rather not be doing. Every product in history was priced against another product. A better phone. A faster car. A cheaper tool. This one is priced against a wage. Wages are the largest line item on earth and the only cost technology has never driven down. Labor is the only thing anyone has ever sold that the seller never gets back. Every wage ever paid was a life billed by the hour. Musk: “Nothing will even be close.” Nothing else is close because everything else was capped by buyers. Demand for a product ends when everyone who wanted one has it. Demand for work doesn’t end. The ceiling was never how many people would buy it. It was how much there is to do, and there has never been a shortage of that. Only of hands. The prediction isn’t that Optimus succeeds. It’s that if it does, it enters the oldest and largest market on earth, one that has never had a competitor. Every product ever made sold you a better way to spend your hours. This one sells the hours back.
0:54

Elon Musk’s real claim about Optimus isn’t that it’s the biggest product ever made. It’s that the biggest product ever made is a tenth of it. Musk: “I think it will be 10 times bigger than the next biggest product ever made.” That isn’t a claim about robots. It’s a claim about every object humans have ever sold each other, and it only holds once you notice what they all had in common. Every product ever built shipped incomplete. The drill needs a hand. The car needs a driver. The phone needs someone awake and holding it. All of it was leverage, and leverage does nothing until something pushes on it. You were the missing part in every machine ever made. That was the design, not a flaw. Optimus is the first product that arrives with the operator already inside. Which is why the company that got there first was never going to be a robotics company. Musk: “Tesla is the only company with all the required ingredients.” The mind and the body were never built by the same people. Labs that can think can’t stamp metal. Companies that can stamp metal can’t think. Tesla spent a decade mass-producing a machine that already has to see, decide, and move through a world full of people. Then priced it for a driveway instead of a defense contract. The robot is that machine with the road taken away. Musk: “You should be able to ask them to do things naturally.” A machine that has to be programmed sells to the people who can program. A machine you can talk to sells to anyone with something they’d rather not be doing. Every product in history was priced against another product. A better phone. A faster car. A cheaper tool. This one is priced against a wage. Wages are the largest line item on earth and the only cost technology has never driven down. Labor is the only thing anyone has ever sold that the seller never gets back. Every wage ever paid was a life billed by the hour. Musk: “Nothing will even be close.” Nothing else is close because everything else was capped by buyers. Demand for a product ends when everyone who wanted one has it. Demand for work doesn’t end. The ceiling was never how many people would buy it. It was how much there is to do, and there has never been a shortage of that. Only of hands. The prediction isn’t that Optimus succeeds. It’s that if it does, it enters the oldest and largest market on earth, one that has never had a competitor. Every product ever made sold you a better way to spend your hours. This one sells the hours back.

Dustin

49,295 Aufrufe • vor 7 Tagen

"I cannot surround people with things that are underperforming the quality of engineering we want to do." "The most fundamental design error that you can possibly make is create a falseness in a product that make people predictably do the wrong thing. So I make a big deal out of these kind of things. I cannot surround people with things that are underperforming the quality of engineering we want to do. And that's down to the detail of the doors in the office. From the inside perspective, you have to sweat all the details. The way you do anything is how you do everything." —tobi lutke
0:42

"I cannot surround people with things that are underperforming the quality of engineering we want to do." "The most fundamental design error that you can possibly make is create a falseness in a product that make people predictably do the wrong thing. So I make a big deal out of these kind of things. I cannot surround people with things that are underperforming the quality of engineering we want to do. And that's down to the detail of the doors in the office. From the inside perspective, you have to sweat all the details. The way you do anything is how you do everything." —tobi lutke

David Senra

78,527 Aufrufe • vor 6 Monaten

Rahul Vohra on how to measure product/market fit Rahul Vohra is the founder and CEO of Superhuman. He was looking for a metric to measure product/market fit so that he and his team could optimize, and he came across the following methodology from Sean Ellis: Simply ask your users: “How would you feel if you could no longer use the product?” with three options: (1) not disappointed, (2) somewhat disappointed, or (3) very disappointed. It turns out that the benchmark for product/market fit across hundreds of venture-backed startups is 40% of respondents saying “very disappointed”. And as Rahul puts it: “If more than 40% of your users would be very disappointed without your product, then you should focus on growing your company. If less than 40% of your users would be very disappointed without your product, then you’ll probably struggle to grow.” 40% may not sound like a lot, but it’s an incredibly hard benchmark to beat. For example, Slack posed this to 731 customers early in the company’s history, and 51% said they would be very disappointed without Slack. One might expect a terrific product like Slack to have a score of 60-80%, but that wasn’t the case. Rahul’s explanation of why the response options are focused on disappointment rather than happiness is interesting too: “I think the reason behind that is that if you ask people how they feel about a product and you give them positive potential responses, I think it invites more bias. People are more likely to be polite. And it also doesn’t get to the heart of the matter which is: how necessary has your product become in people’s lives? If you’re trying to build a company that’s going to stand the test of time, you really do have to build a product that matters and that people ultimately come to depend on because it’s just so incredible at what it does. And that’s what this question gets to the heart of.”
4:39

Rahul Vohra on how to measure product/market fit Rahul Vohra is the founder and CEO of Superhuman. He was looking for a metric to measure product/market fit so that he and his team could optimize, and he came across the following methodology from Sean Ellis: Simply ask your users: “How would you feel if you could no longer use the product?” with three options: (1) not disappointed, (2) somewhat disappointed, or (3) very disappointed. It turns out that the benchmark for product/market fit across hundreds of venture-backed startups is 40% of respondents saying “very disappointed”. And as Rahul puts it: “If more than 40% of your users would be very disappointed without your product, then you should focus on growing your company. If less than 40% of your users would be very disappointed without your product, then you’ll probably struggle to grow.” 40% may not sound like a lot, but it’s an incredibly hard benchmark to beat. For example, Slack posed this to 731 customers early in the company’s history, and 51% said they would be very disappointed without Slack. One might expect a terrific product like Slack to have a score of 60-80%, but that wasn’t the case. Rahul’s explanation of why the response options are focused on disappointment rather than happiness is interesting too: “I think the reason behind that is that if you ask people how they feel about a product and you give them positive potential responses, I think it invites more bias. People are more likely to be polite. And it also doesn’t get to the heart of the matter which is: how necessary has your product become in people’s lives? If you’re trying to build a company that’s going to stand the test of time, you really do have to build a product that matters and that people ultimately come to depend on because it’s just so incredible at what it does. And that’s what this question gets to the heart of.”

Michael McGuiness

67,106 Aufrufe • vor 2 Jahren