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Great performance isn’t reactive. It’s orchestrated.​ The same anticipation and real-time adaptation that drive elite teams like Majesticks Golf Club of the LIV Golf, also define the next level of experience in #CX. 🏌️‍♂️ ft. Ian Poulter, Lee Westwood

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The LIV Golf broadcast has just pushed the storyline again about all players, regardless of star power, being open to relegation via the Drop Zone. If applied properly, this has the potential to be the most brutal relegation process in all of sport. The difference between being on the LIV Golf League or dropping down to The International Series on the Asian Tour could be more than a 90% pay cut to their season long earnings. From playing in $25 million purses to $2 million. If everyone is open to relegation regardless of their fame, whether they’ve won a major or many majors, or even whether they won on the league the previous season, then it will add the much needed jeopardy that many, including myself, have accused the league of significantly lacking. It will also be the only major tour in the world of golf that doesn’t have categories. You’re either in or you’re out for the entire year and the only thing affecting that is your performances on the golf course. The players currently in the Drop Zone include Ian Poulter, Anthony Kim, Mito Pereira, Andy Ogletree and new 2025 signings Yubin Jang and Frederik Kjettrup. But Lee Westwood and Henrik Stenson are all within reach just above too. So there could be a potential storyline at the final event of the season where the Majesticks co-captains could be facing off directly against each other to secure their individual contracts for the following year. It’s going to be a dramatic few events for these guys and there’s no where to hide anymore. The time to perform is right here and right now.

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