Halsey has orchestrated a fan-interactive ‘easter egg hunt’ for clues in various cities to find the album cover for her upcoming album ‘THE GREAT IMPERSONATOR.’

I need a celeb to pick some WACK ass cities like, oh? there’s a new mural of a title track in SEWARD NEBRASKA? cover art in WATERLOO IOWA?

This is such an iconic thing to do omg we love her

This is such an iconic thing to do omg we love her

Given Halsey's flair for the dramatic and meaningful, the cover might not just be an image but a statement. It could reflect themes of identity, transformation, or perhaps a nod to her journey with health, all wrapped in an aesthetic that's part vintage, part futuristic, embodying 'The Great Impersonator' theme.

Halsey is turning album promotion into a full-blown treasure hunt At this rate, her fans are going to need a map a compass and maybe even a survival kit to find the album cover It’s like a scavenger hunt but with more glitter and fewer snacks!

Nicki seeing the word egg and she thought there's buffet coming. Oh whalenika

That’s marketing genius right there

Halsey's fan-engagement strategy with an interactive easter egg hunt is a creative way to build excitement for her upcoming album *THE GREAT IMPERSONATOR.* Fans are likely thrilled to participate and uncover the album cover through this unique experience.

i didn’t find the album cover but instead a piece of paper that reads “cardi tanked” 😭

Halsey's clever countdown begins.