Have BMW gone too far? 👀

instead of this shit they should have spent more time on designing a proper dashboard layout. it's the absolute worst 7 series dashboard layout i've seen so far

How old is the average 7er buyer? I’m having a tough time thinking how can they value this feature

Customers: We want powerful reliable engines and quality interior. Manufacturers: Lets put extra lights to distract them.

Only 10 year old boys will use this. And when it breaks, "that will be £10k, please..."

Why’d they make it look like a racist cartoon of a chinaman with narrow eyes and buck teeth though

Car reviewers now spending most of their time just going through menus for touchscreens, urgh... it's no longer about the car and all about people who are medically prescribed fidgetspinners! Literally distracted by pretty the lights😂

That odd shape screen is a waste of space. What happen to BMW designers. Did they hire a bunch of Figma Boys who build useless animation into everything?

I know a real estate billionaire with a driver in his 70s that drives this. He has no idea nor desires to use any of that useless tech. BMW clearly has no clue how to cater to the buyers of this car.

since when do we buy cars based on it's ambient lighting?

and then

another 5k down the drain if it breaks

BMW's Designer Department should be fired. In a time when Euroncap penalise the abuse of the screens and haptic controls because of safety you launch such interior. How can it be more luxurious almost an entire screen dashboard than leather, wood and high grade mechanical switche

Still far behind China in terms of AI, voice control and software

RBG everything

Yes…

Ugly wheel..

another 5k down the drain if it breaks

Is that check engine icon alao part of interior lightining??? 😂😂

This stuff is for GEN Z. Not for old millennials and boomers. This is what you people don’t understand.

Who needs this, and what is it for? A car is not a computer, tablet or a smartphone

Yep.

Looks cool. How much does it cost to upgrade and have the screens, beaver teeth and fugly lighting removed?

I am sure their marketing team found out that people really want that 😬

Most people saying they don’t like it can’t even afford one