Hello, world!

The #CeloEvolution is here. Introducing a reimagined brand and website, co-created with the Celo community, to further the collective mission to create the conditions of prosperity for all.

Why now? The call for practical uses for digital assets, founded in the principles of regenerative finance, has never been more urgent. With this new direction, Celo is galvanizing a community of the boldest builders to develop solutions that benefit people around the world.

The new Celo brand meets the moment with the language and identity of a movement. It’s distinct yet approachable. It’s polished yet grounded. It’s human-first yet deeply technical. It contains multitudes, just like web3.

In place of Celo’s iconic circles, the new identity features a block system to highlight the ecosystem’s connection to the world & its transformative impact. Complementing this visual system is fluid typography & warm color treatment with core colors Prosperity Yellow & Forest.

The following launches will amplify the #CeloEvolution campaign. @opera & @opera_crypto – reaching 70M users in Africa @CoinMarketCap – educational videos live on Jan. 23 @brave – spotlight campaign reaching 50M users worldwide

This campaign kicks off a season of acceleration, with the Celo 2.0 technical roadmap landing soon, including timings for meaningful integrations and high-profile partnership launches.

Want to join in on the celebrations? Join us for the #CeloBlockParty this Friday, with remarks from @cdixon as well as Celo co-founders @sepkamvar @RegenRene @marek_

Be on the lookout for a global NFT collection curated by Celo x @ariexchange

Thank you to all of the community members who spent countless hours with the Celo Foundation stewarding this effort.

Your contributions, totaling over 150 hours and 75 individual meetings with founders, builders, investors, validators & community advocates, have been invaluable in bringing this to fruition. Onwards!