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Historic Vids This Australian beer ad
928,858 views • 2 years ago •via X (Twitter)
11 Comments

In the 1600s, medieval monks in Bavaria were given strict orders to not eat solid food during Lent. Instead of just drinking water, the monks decided to create a batch of extremely potent beer that was packed with carbohydrates and nutrients. They then named the drink, sankt-vater-bier, which roughly translates to "Holy Father beer." In 2011, a journalist by the name of J. Wilson contacted a local brewery in an effort to recreate this beer. He went on to drink it for 46 days during Lent and did not consume any solid food. His diet consisted of drinking four glasses of beer each day during the weekdays and five glasses of beer each day on the weekends. Wilson noticed that during the first few days of his experiment that he would get quite hungry, however, his body quickly learned to adjust. "My body... switched gears, replaced hunger with focus, and I found myself operating in a tunnel of clarity unlike anything I'd ever experienced." In the end, Wilson lost 25 pounds.

When we all come together, we make beautiful music.

@historyinmemes I was in that. It was filmed at Kingston near Queenstown New Zealand.

@historyinmemes Love that they used Carl Orff's "Carmina Burana" for this.

@historyinmemes I will literally try this beer now! 🤣 🤙🏽

@historyinmemes I usually avoid ads like the plague, including turning the TV off when they're on, but this is brilliant! It holds the viewers attention and ends on a fantastic comedic grandstand finish. I hope it wins many awards.👍☺️😎

@historyinmemes

@historyinmemes It’s a parody of this British one.

@historyinmemes Maybe not that expensive if the participants get paid in beer.😀

@historyinmemes One of the best beer commercials ever!

@historyinmemes That is fan fuggin' tastic!

