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How dangerous is Mercedes' strategy? Mercedes new strategy could dramatically change not just Germany's economy, but Europe's as a whole. After all, the automotive industry is the key economic sector. Mercedes is largely pulling out of the lower segments of small and cheaper cars to refocus on the luxury...

23,542,473 views • 2 years ago •via X (Twitter)

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Dr Pero Micic's profile picture
Dr Pero Micic2 years ago

SOURCES ► ► Eltville Model part 1: ► Eltville Model part 2: ► Business Wargaming: ► EV1 by General Motors, long: ► EV1 by General Motors, short: ► Electric Cars, really the future? ► Hydrogen Cars, really the future?

Wami Swangora's profile picture
Wami Swangora2 years ago

Luxury strategy: They changed the C63 AMGs minimum price tag from 72 kEUR to 107 kEUR while going from a V8 to a 4-cylinder plus e-motor. Now they have set up marketing teams to find out, why no one wants to buy that car.

Dr Pero Micic's profile picture
Dr Pero Micic2 years ago

One really wonders how stupid they think the customers are....

Smart Resources's profile picture
Smart Resources2 years ago

So, they make crap cars highly expensive, that only 1% of people can afford.

Dr Pero Micic's profile picture
Dr Pero Micic2 years ago

Yes, kind of :)

Scott Doernte's profile picture
Scott Doernte2 years ago

I will not own an electric car for a few reasons. 1. Range. 2. Using a fast charge cycle shortens the battery life. 3. Time to charge 4. Replacement battery cost 5. What making the batteries does to the environment 6. Battery Fires I would rather use Propane, Hydrogen or Diesel.

Martin Brandstetter's profile picture
Martin Brandstetter2 years ago

The markt for electric cars already crashed. No one buys them anymore. In the Green M. EU they were highly pushed by economic gifts of the mad governments. This is over. All EU Manuf. know that No one outside EU focusses on EVs. All the German Brands will produce comb Engines

Dr Pero Micic's profile picture
Dr Pero Micic2 years ago

Sales of BEVs keep growing exponentially, in Germany, in Europe, US, China, globally. China leads the transition. Not sure what you mean by "crashed". No such thing is happening. If you refer to VW shutting down production, it is because the demand for VW-EVs is crashing. Not for EVs in general. See here:

Mængelexemplar's profile picture
Mængelexemplar2 years ago

Das Segment der bezahlbaren elektrischen Autos werden chinesische Hersteller abdecken.

Dr Pero Micic's profile picture
Dr Pero Micic2 years ago

Die "legacy automakers" werden es noch sehr lange nicht sein. Wenn sie denn den Wandlungsprozess überleben. Tesla wird ab ca. 2025 ein oder zwei sehr preiswerte Modell auf den Markt bringen. Eines davon wird (irgendwann) das Robotaxi sein, das dann nur nach Nutzung berechnet wird und damit (weil ohne Fahrer) denkbar preiswert sein wird.

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