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How much more creative could models be by default? We asked frontier and open-weight models to design a landing page with “unique personality and taste” three separate times using the same business brief and images It almost looks like we got the same site

Jeff Smith

7,335 subscribers

15,962 Aufrufe • vor 10 Tagen •via X (Twitter)

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13 Kommentare

Profilbild von Jeff Smith

Jeff Smithvor 10 Tagen

Interestingly, Haiku 5.5 shows some surprising variety across three takes on this travel booking site

Profilbild von Jeff Smith

Jeff Smithvor 10 Tagen

Text-to-image models show more visual variety on the same task but the results have their own flaws

Profilbild von Jeff Smith

Jeff Smithvor 10 Tagen

At Fieldwork, we’re working to measure design variety so we can improve it Designers already push well beyond these defaults with better prompting, skills like @impeccable_ai, and tools like @withgraphical Still, it’s striking how often different models arrive at a very similar solution All outputs and methodology: Text-to-image results:

Profilbild von andrew pignanelli

andrew pignanellivor 10 Tagen

try this: ask it to map words to a random number generator. Then have each agent use the generator to make 50 random words and write those out before making the website. Then run the experiment. Surprisingly good hack that works for more diversity in design outputs.

Profilbild von Jeff Smith

Jeff Smithvor 10 Tagen

injecting entropy is a really reasonable solution here and I'd assume some of the variety we saw with haiku 5.5 may be the harness doing that by default

Profilbild von Eric Li

Eric Livor 10 Tagen

I do think it's very prompt- and use-case-sensitive. I've been able to get a lot of variation with Opus 5.5 when I specifically ask for it. Rarely on the first shot, though.

Profilbild von Harold Apples

Harold Applesvor 10 Tagen

Why is it that every model chooses to use tiny subhead text above everything?

Profilbild von Jeff Smith

Jeff Smithvor 10 Tagen

1 year ago: purple gradients today: eyebrow headers 6 months from now: ?

Profilbild von Wikman

Wikmanvor 10 Tagen

Super interesting. This is a space I am playing in at the moment. Trying out different sets of briefs, assets etc to learn where the models shift from default to more creative thinking.

Profilbild von Jeff Smith

Jeff Smithvor 10 Tagen

Feel free to play around with our prompts and assets: These are pretty shallow scenarios but still interesting to see nascent variety with recent models (Haiku 5.5, Astra)

Profilbild von Wikman

Wikmanvor 10 Tagen

Will do.

Profilbild von Sani Ai Tech

Sani Ai Techvor 10 Tagen

A fascinating look at how much creative diversity models still lack

Profilbild von BitAres

BitAresvor 9 Tagen

Three unique personalities, one shared wardrobe 😅

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