How to do a Dr Jordan B Peterson impression:

Watch the podcast here. It's funny and dark:

Last Quarter for @hexclad my team generated 74 Million Organic impressions, the best part? This is 7 X what we did last year, and it was all through free product. Here's some thought on how we accomplished this. #1 Compounding Impressions Compounding impressions is the 8th wonder of the world. We have been doing influencer outreach for nearly 3 years now. We started in chef creators as the target demo and only expanded outward from there. The same creators who posted 3 years ago are posting now. It's a beautiful thing when you have a great product. #2 Inbound 3 years ago Hexclad didn't have the reputation it does now. As Hexclad's credibility has grown, so has the amount of creators who want to work with them. Our optin rate on outreach is SUPER high, as well as the amount of creators applying on their own. #3 Product Use Cooking is hands down the best category to run influencer marketing. The pans, aprons, hexmills etc are all things that can easily be included in every post for creators posting Recipes. It's not uncommon for the average creator seeded to post 7+ times. This is just a better set than sending another face moisturizer.

@jordanbpeterson Very well played... by both of you.

@jordanbpeterson Can you do a Zelenskyy impression you’re the same size as him

@jordanbpeterson It depends what you mean by "do"

@jordanbpeterson step 1: cry

@jordanbpeterson Love both of you

@jordanbpeterson Brilliant 🤣🥰

@jordanbpeterson 😁😁😁😁😁😁

@jordanbpeterson Busted!!

@jordanbpeterson Genius.