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Humppppp Dayyyyy

22,057 просмотров • 1 год назад •via X (Twitter)

Комментарии: 5

Фото профиля poundcakecertifieddd
poundcakecertifieddd1 год назад

Ya tik tok fire ima. Red to see some of that content on here please mam lol 💕

Фото профиля Hippnotic (FluffyJaguar)
Hippnotic (FluffyJaguar)1 год назад

Thank you 💕

Фото профиля A-HOLICS
A-HOLICS1 год назад

Take my soul away 🤭🥴

Фото профиля LOUSKII🤑🤑🤑
LOUSKII🤑🤑🤑1 год назад

@bello231505 Fwm

Фото профиля IMLong100
IMLong1001 год назад

Fine thick ass

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Absolutely terrific use of a small, often unrecognized nuance in language to make a larger point for Mother's Day, by Philips India (agency: Magic Circle). Loved the way the point was made organically, using the generational gap in language and understanding. There are so many words like this that offer a gendered split leading to the tasks being seen as only one person's even though they are (and should be) shared responsibilities. 'Babysitting', for instance. It's a temporary (often paid) job, but when a father proudly says that he is 'babysitting' it implies he is looking at it as someone else's full-time responsibility and he is simply "helping" for the time being. Men saying, 'I allowed her to go', or women saying, 'He lets me work', is another example. These are words of 'permission' not a partnership. Women are often said to be 'managing' the house, which makes the men to 'living' in the house? And then the perennial advertising favorite that should stop: women portrayed as 'multi-taskers' or worse, 'superwomen'. The framing not only romanticizes exhaustion but also absolves the people around her from picking up the slack. That said, there are 2 points of minor counterpoints that came to my mind even as I was enjoying the ad. One is around the class blind-spot. We are in an era of the "10-minute househelp" offered so many VC-funded startups. When housework is often outsourced to paid domestic workers, the narrative of "everyone’s shared responsibility" becomes muddled because the labor is actually being performed by a third party from a different social class. The second blind-spot is around economics. The message of "democratizing the kitchen" through an airfryer only applies to those who can afford the gadget. For the vast majority, the "gendered gap" isn't solvable with an expensive (relatively) appliance because it's a mindset that is at play. #advertising #marketing #creativity

Karthik 🇮🇳

31,868 просмотров • 5 месяцев назад