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I can answer this. It’s basically, hire them, take their advice, or risk becoming the problem they talk about publicly. At some point it looks less like consulting and more like a protection racket. Here’s Kim Belair of Sweet Baby Inc. doing it twice:
11,948 views • 10 days ago •via X (Twitter)
25 Comments

I really dislike the "you're not (identity X)" so therefore you can't write a character of identity X. Who cares? Not everything has to be 100% perfect. Sometimes you can get things wrong. It's not the end of the world. The writers of Squid Game had never met an American and couldn't speak English at all. Did that stop them from writing hilarious over-the-top American characters? Hell no!

Well luckily there's only a few of them left makes me wonder how long SBI Will last for? 🤔

So let them talk? Who gives a fuck? It's this fear of mean words that's killing us all.

When you are an indie developer and you want your game to succeed…these people can be very scary. Even if in reality they hold little if any actual power.

Maybe in the hayday of woke. But now with an the flops on the record? And interesting how it's not the Indies falling for the scam... What of the AAA studios?

They don’t have many AAA clients anymore. SBI’s clients have been mostly indie devs with only one or two games under their belt. Much easier to “instill fear” in them.

From your mouth to God's ear, but we still have Wolverine and Intergalactic to see flop first. And maybe after that there will be hope.

these conspiracy theories could be easily disarmed by having a job one time

You did watch the video where Kim says essentially the same thing twice right? Where is the conspiracy theory when the evidence is right there?

yeah if you take things out of context and don't know how anything works then i bet that sounds really bad

I do wonder if they, or someone similar, was invited to an interview to see if they'd be able to consult on Star Wars: Jedi. Remember how they smeared that game because it was leaked that someone "suggested a black lead" and it was denied?

Hopefully wolverine will be the last game they ruin

Honestly I'm the type of person to be petty and double down and make the tits even bigger out of spite. Probably record the whole process of their consultation and mock them online.

Well it lost Remedy a sale on the control sequel.

Social shakedown racket.

Someone needs to man up and tell these people to kick sand. "Your face is problematic, get the fuck out before I swat it away."

Kim Belair in the next games convention terrorising every dev with her smell

I can’t help but wonder at what point it should start being treated as a protection racket in accordance to criminal statutes. I suppose some lawtubers might have the answer to that.

"That's a very nice game you've got there; be a shame if someone called you an -ist or a -phobe"

Yep, bend over for them or be labelled "problematic." Not sure who still cares about that, though, that companies are ruining their products to cater to it.

1920's gangster tactics go burrrr

Probably true but I, for one, think hiring them is a condition for getting the investment to make the game.

You know they had a conversation during production where they asked if Logan could be changed into a gay black woman.

That's what it is. "Do what we say or else."

Companies still can't grasp the Baby Inc slander is actually endorsement to people who buy games.
