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i found an ai tool that designs mobile apps the craziest part is it actually WORKS (and fully customisable) product is no longer the moat mobile app designers better learn distribution asap they better start going in the weeds of running an entire UGC campaign, working w/ influencers, sending...

46,035 views • 9 months ago •via X (Twitter)

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Don’t start with the product. Start with distribution. I give this advice to entrepreneurs all the time because distribution is the hardest part of building a company. “Build it and they will come” almost never works. And even if you expect distribution to be hard—it’ll be 10× harder. HotelTonight started with a distribution insight. In 2009, we saw that the App Store about to become a massive channel. Billion-dollar companies would be built there, and early movers could earn free distribution before the competition showed up. From that insight, we worked backwards to the product: - A use case uniquely suited to mobile: last-minute hotel booking - Designed to win App Store ranking and retention: beautiful UI, lightning-fast 8-second bookings - Clear, curated choices and amazing deals that fit the mobile moment That combo—a unique distribution edge + a product tailored to it—powered our growth. As you think about your next company, begin with your edge in distribution. Maybe you are an expert at selling into a specific vertical. Maybe you're great at creating authentic content. Maybe you’ve spotted an emerging channel before anyone else. Only then decide what to build—the product that best amplifies your distribution advantage. At speedrun, we’re seeing teams win with GEO, founder-led content, and high-intent launch videos. So I’ll leave you with a prompt: What’s your unique approach to distribution—and what product could you build that maximizes it? If you’re working on this, I’d love to hear from you. Apply to a16z speedrun 🧊 at sr [dot] a16z [dot] com.

Sam Shank

328,277 views • 11 months ago

there's a marketing play happening right now that almost nobody is talking about because only a few people know how to actually operate it properly the play is running mass AI influencer theme pages on organic channels like facebook and instagram... this is working extremely well across multiple industries right now and it's printing millions of dollars by funneling massive traffic directly to established product links if you have an established product and you're not testing this on organic right now, you're leaving hundreds of thousands of dollars on the table. there is literally no reason why you wouldn’t test it. Its a perfect strategy to supplement the other traffic sources you are already running when you see this your first thought might be "you can automate this with openclaw or some AI tool" but you genuinely cannot. i need to be clear about this. this is not something you can set up with an automated AI saas or any tool that exists right now. this type of organic marketing still requires creativity to stand out. it still requires ideation, scripting, and messaging. those things are not automatable. if you try to fully automate this you'll be in a complete race to the bottom producing the same slop as everyone else who tries to aswell this requires a team of people who understand content, who understand messaging, who can iterate and adapt based on what's working. the AI handles the execution but the strategy and creativity is still human you may have seen the viral AI monk a few months back that generated a few hundred thousand dollars with his character. that was just the tip of the iceberg. there are real operations behind hundreds of these accounts printing millions of dollars every single month the reason this works so well is because you're building a real audience around a consistent character. people follow the page, they engage with the content, they trust the persona. when you drop a product link in front of that audience they convert. it's the same psychology as any influencer marketing except you control the entire operation. you own the character, you own the audience, you own the traffic and the compound effect is what separates this from other plays. Instagram & facebook content keeps getting pushed by the algorithm for weeks and months. older content keeps bringing in followers. older followers keep seeing new product videos. the whole thing snowballs. every piece of content you post increases the value of every previous piece. this is applicable to literally any industry. fitness, finance, dating, spirituality, ecom, info products, betting, whatever there are a few people running this right now who are not sharing a thing and it makes sense because this is a money printer... If you have an established product and you want to do this AI + mass distribution strategy properly then drop me a message, if there's a fit my team and I can work with you on this

Miko

48,112 views • 5 months ago

Mark Zuckerberg just quietly executed the marketing profession. He didn’t announce it. He described it. Zuckerberg: “The AI is actually probably going to be able to find who is going to be interested in your product better than you can.” He is not pitching a better ad tool. He is telling you that your intuition about your own customer is now inferior to his algorithm. For twenty years, the internet was built on demographics. Age. Location. Income. Founders built careers defending customer personas in boardrooms. Zuckerberg is telling you to burn them. Zuckerberg: “Don’t constrain who we’re going to reach.” When you tell the system who to target, you are not helping it. You are crippling it. Every audience filter a marketer applies is a ceiling disguised as a strategy. Human targeting is no longer a competitive advantage. It is a tax. And the takeover does not stop at the audience. It swallows the creative itself. Zuckerberg: “We’re going to be able to come up with like 4,000 different versions of your creative and just test them and figure out which one works best.” No agency on Earth can test four thousand variations in real time. The machine does not have taste. It has math. And math does not lose to intuition at scale. For a generation, distribution was the skill. When every company on Earth plugs into the same omniscient ad engine, distribution stops being a weapon. It becomes infrastructure. Like bandwidth. Like cloud compute. Nobody wins because they have better access to AWS. Soon, nobody will win because they have a better media buyer. Which leaves exactly one variable on the board. Zuckerberg: “You just focus on building the best product.” For a decade, mediocre products survived on superior distribution. Bad products with great funnels printed money. That arbitrage is dead. When distribution becomes a utility, the product has nowhere left to hide. Marketing was the mask. Zuckerberg just pulled it off. Most companies are about to find out they never had a product. They had a campaign.

Dustin

139,573 views • 4 months ago