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I read many comments on my previous post, and I hope this can provide context. Uganda is steadily exiting the old trap of exporting raw produce and importing back value. Coffee is showing us the way. From farming communities across Uganda, green Arabica and Robusta are sourced directly, assessed...

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Odrek Rwabwogo

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23,687 views • 4 months ago •via X (Twitter)

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☕ Uganda makes $170M from coffee sales to Italy, while Italy makes $10B from the same coffee. Why? They control the roasting and distribution. 💡 Time to process and export finished products. #ValueAddition 🔥 Six European countries control 100% of global coffee roasteries. It’s time for Uganda to roast, package, and sell our coffee. #TradeJustice 💡 $10B vs. $170M. Uganda’s coffee trade needs a major shift. We grow it. We should profit from it. #UgandaCoffee
1:43

☕ Uganda makes $170M from coffee sales to Italy, while Italy makes $10B from the same coffee. Why? They control the roasting and distribution. 💡 Time to process and export finished products. #ValueAddition 🔥 Six European countries control 100% of global coffee roasteries. It’s time for Uganda to roast, package, and sell our coffee. #TradeJustice 💡 $10B vs. $170M. Uganda’s coffee trade needs a major shift. We grow it. We should profit from it. #UgandaCoffee

Odrek Rwabwogo

33,046 views • 1 year ago

This Week in Ugandan Coffee Day Four & Five It took me coming to Geneva to learn a business model that has been hiding in plain sight back home in Uganda. I call this The Alchemist Effect. After the book by Brazilian writer, Paulo Coelho. The point he makes in the book is that we travel long distances in search of answers that are within us. This I learnt from listening to my colleagues James Muhangi and Pison Kukundakwe who manage huge and hugely successful coffee cooperatives in south western Uganda. It turns out that Rubanga Coffee Rubanga Co-operative Society Ltd and Ankole Coffee have the business model that delivers value to the boards majority of the coffee sector players-the farmer and leaves something for the trader as well. There is one thing I need to make abundantly clear. The Ugandan farmer who is the producer and owner of the coffee has only one opportunity to extract the most value-at the farm gate. This is it. At this point the farmer receives the financial value of their produce. If they are to command higher value that is further downstream means they have to invest in aggregation, processing, packaging, marketing and distribution. This requires immense upfront financial outlays long before the value can be recouped. What this means is that the only factors a farmer can control are the on his farm. It is here that they can determine the kind of product and quantity they can bring to market. This therefore means that the farmer has to understand the market for which they should produce. Enter the James/Pison lightbulb moment from yesterday and the training about specialty coffee at International Trade Centre (ITC). When you are at the farm and dealing with local traders, they are at once the buyer and the market. But they don’t need to be. It turns out that the two cooperatives have gone out of their way to craft a production process and do their own local aggregation with a view to selling in the lucrative specialty market. Listening to them and to our facilitator about this unique market I reached a conclusion about what producers like me in Uganda need to do in order to get more value for their effort. We need to decide which market we are producing for. To do so, we must know exactly what they want. So if you are looking at the speciality market, quality and unique ways of crafting the profile of the beans is central. If however you choose the commercial volumes route, then you put your money where you are going to get more quantity out of the trees. These deliberate choices puts the coffee farmer in a stronger bargaining position. It is what we should focus on. The support we would need is agronomy, working capital and market access initiatives. This is where higher authorities should invest public funds and time if the coffee is to benefit the many and the country. The rest is distractive noise
2:45

This Week in Ugandan Coffee Day Four & Five It took me coming to Geneva to learn a business model that has been hiding in plain sight back home in Uganda. I call this The Alchemist Effect. After the book by Brazilian writer, Paulo Coelho. The point he makes in the book is that we travel long distances in search of answers that are within us. This I learnt from listening to my colleagues James Muhangi and Pison Kukundakwe who manage huge and hugely successful coffee cooperatives in south western Uganda. It turns out that Rubanga Coffee Rubanga Co-operative Society Ltd and Ankole Coffee have the business model that delivers value to the boards majority of the coffee sector players-the farmer and leaves something for the trader as well. There is one thing I need to make abundantly clear. The Ugandan farmer who is the producer and owner of the coffee has only one opportunity to extract the most value-at the farm gate. This is it. At this point the farmer receives the financial value of their produce. If they are to command higher value that is further downstream means they have to invest in aggregation, processing, packaging, marketing and distribution. This requires immense upfront financial outlays long before the value can be recouped. What this means is that the only factors a farmer can control are the on his farm. It is here that they can determine the kind of product and quantity they can bring to market. This therefore means that the farmer has to understand the market for which they should produce. Enter the James/Pison lightbulb moment from yesterday and the training about specialty coffee at International Trade Centre (ITC). When you are at the farm and dealing with local traders, they are at once the buyer and the market. But they don’t need to be. It turns out that the two cooperatives have gone out of their way to craft a production process and do their own local aggregation with a view to selling in the lucrative specialty market. Listening to them and to our facilitator about this unique market I reached a conclusion about what producers like me in Uganda need to do in order to get more value for their effort. We need to decide which market we are producing for. To do so, we must know exactly what they want. So if you are looking at the speciality market, quality and unique ways of crafting the profile of the beans is central. If however you choose the commercial volumes route, then you put your money where you are going to get more quantity out of the trees. These deliberate choices puts the coffee farmer in a stronger bargaining position. It is what we should focus on. The support we would need is agronomy, working capital and market access initiatives. This is where higher authorities should invest public funds and time if the coffee is to benefit the many and the country. The rest is distractive noise

Snr. Cde. Robert Kabushenga

14,233 views • 4 months ago

American is shopping for coffee at Costco and notifies something strange. The Starbucks coffee isn’t actually Starbucks, it’s Nestlé All the “Starbucks” bags of coffee very clearly say “Nestlé uses Starbucks trademark under license” This is incredibly dishonest, In Starbucks coffeehouses, the coffee is sourced and roasted by Starbucks, not Nestlé. The in-cafe beans (e.g., Pike Place Roast) are 100% Starbucks-controlled and not produced by Nestlé. Nestlé and Starbucks have a Global Coffee Alliance, established in 2018, where Nestlé acquired perpetual rights to market Starbucks’ consumer packaged goods, but the coffee IS NOT STARBUCKS The coffee is crafted to have what they say is “a similar taste” but it’s not the same beans from the same locations
0:58

American is shopping for coffee at Costco and notifies something strange. The Starbucks coffee isn’t actually Starbucks, it’s Nestlé All the “Starbucks” bags of coffee very clearly say “Nestlé uses Starbucks trademark under license” This is incredibly dishonest, In Starbucks coffeehouses, the coffee is sourced and roasted by Starbucks, not Nestlé. The in-cafe beans (e.g., Pike Place Roast) are 100% Starbucks-controlled and not produced by Nestlé. Nestlé and Starbucks have a Global Coffee Alliance, established in 2018, where Nestlé acquired perpetual rights to market Starbucks’ consumer packaged goods, but the coffee IS NOT STARBUCKS The coffee is crafted to have what they say is “a similar taste” but it’s not the same beans from the same locations

Wall Street Apes

4,338,069 views • 11 months ago

"Building markets. Raising standards. Creating opportunity" From Kampala to Washington, D.C., Uganda is taking deliberate steps to grow exports, attract investment, and position our country as a reliable global trading partner. Through the four–pillar model of markets, standards and compliance, infrastructure, and financing, we are opening doors for Ugandan businesses and entrepreneurs. The United States & other developed markets of the West are great tools for Uganda to learn how to compete in a difficult and rapidly changing protectionist world. With one of the largest consumer markets in the world and trillions of dollars in annual imports, access to the USA creates unmatched opportunities for our farmers, manufacturers, and innovators. Presence in this market is not optional. It is essential for real economic transformation. This journey is about strategy, partnerships, and long-term impact. It is about turning Uganda’s agricultural strength, creativity, and innovation into real economic value. Uganda is open for business. And the USA is a critical bridge to our global future. 👀
12:04

"Building markets. Raising standards. Creating opportunity" From Kampala to Washington, D.C., Uganda is taking deliberate steps to grow exports, attract investment, and position our country as a reliable global trading partner. Through the four–pillar model of markets, standards and compliance, infrastructure, and financing, we are opening doors for Ugandan businesses and entrepreneurs. The United States & other developed markets of the West are great tools for Uganda to learn how to compete in a difficult and rapidly changing protectionist world. With one of the largest consumer markets in the world and trillions of dollars in annual imports, access to the USA creates unmatched opportunities for our farmers, manufacturers, and innovators. Presence in this market is not optional. It is essential for real economic transformation. This journey is about strategy, partnerships, and long-term impact. It is about turning Uganda’s agricultural strength, creativity, and innovation into real economic value. Uganda is open for business. And the USA is a critical bridge to our global future. 👀

Odrek Rwabwogo

14,403 views • 5 months ago

At State House Entebbe, I met Mr. Nick Checker, the Senior Bureau Official in the U.S. Department of State’s Bureau of African Affairs, who is representing President Donald Trump at tomorrow’s swearing-in ceremony, together with his delegation. I emphasized the need for value addition and industrialisation across Africa. We cannot continue exporting raw materials such as coffee, oil and minerals without processing them. Value addition is crucial for expanding Africa’s GDP, creating jobs and increasing the purchasing power of our people. I welcome him to Uganda and wish him a fruitful stay.
1:28

At State House Entebbe, I met Mr. Nick Checker, the Senior Bureau Official in the U.S. Department of State’s Bureau of African Affairs, who is representing President Donald Trump at tomorrow’s swearing-in ceremony, together with his delegation. I emphasized the need for value addition and industrialisation across Africa. We cannot continue exporting raw materials such as coffee, oil and minerals without processing them. Value addition is crucial for expanding Africa’s GDP, creating jobs and increasing the purchasing power of our people. I welcome him to Uganda and wish him a fruitful stay.

Yoweri K Museveni

218,875 views • 2 months ago

Coffee in the Saudi desert 🇸🇦 Explore Saudi Arabia: In Saudi Arabia, Arabic coffee, known as qahwa, is closely tied to hospitality and daily life. The beans are usually lightly roasted, which gives the coffee a pale color and a gentle bitterness. It is traditionally brewed in a dallah and poured slowly as a sign of respect for the guest. The drink is served in small cups, often accompanied by dates. Today, the ritual can include modern tools like digital scales, showing how tradition and precision exist side by side. Credits: ابو مزنه
0:36

Coffee in the Saudi desert 🇸🇦 Explore Saudi Arabia: In Saudi Arabia, Arabic coffee, known as qahwa, is closely tied to hospitality and daily life. The beans are usually lightly roasted, which gives the coffee a pale color and a gentle bitterness. It is traditionally brewed in a dallah and poured slowly as a sign of respect for the guest. The drink is served in small cups, often accompanied by dates. Today, the ritual can include modern tools like digital scales, showing how tradition and precision exist side by side. Credits: ابو مزنه

TasteAtlas

15,819 views • 6 months ago

The 4th Global Digital Trade Expo is being held in Hangzhou from Sept 25 to 29. Uganda's Third Deputy Prime Minister, Lukia Isanga Nakadama, visiting the city and the Expo for the first time, described the innovations as "as if it is going to a new world". She said Uganda's coffee exports to China and Chinese investment in infrastructure, ICT and hydropower, and said digital technology can help attract investors and strengthen cooperation between the two countries.Rt Hon Rukia Nakadama 3rd Deputy Prime Minister Parliament of Uganda Ministry of Foreign Affairs - Uganda 🇺🇬 Government of Uganda Chinese Embassy in Uganda
4:51

The 4th Global Digital Trade Expo is being held in Hangzhou from Sept 25 to 29. Uganda's Third Deputy Prime Minister, Lukia Isanga Nakadama, visiting the city and the Expo for the first time, described the innovations as "as if it is going to a new world". She said Uganda's coffee exports to China and Chinese investment in infrastructure, ICT and hydropower, and said digital technology can help attract investors and strengthen cooperation between the two countries.Rt Hon Rukia Nakadama 3rd Deputy Prime Minister Parliament of Uganda Ministry of Foreign Affairs - Uganda 🇺🇬 Government of Uganda Chinese Embassy in Uganda

In Zhejiang

114,432 views • 9 months ago

They Buy Our Coffee Cheap. They Sell It for Billions. In 2021, Italy bought $178M of Uganda’s coffee as raw beans. They processed it and made billions. Two companies, Illy and Lavazza, earn over $52B yearly from coffee. The problem isn’t markets. It’s value addition. #CoffeeEconomy #ValueAddition #UgandaCoffee
1:59

They Buy Our Coffee Cheap. They Sell It for Billions. In 2021, Italy bought $178M of Uganda’s coffee as raw beans. They processed it and made billions. Two companies, Illy and Lavazza, earn over $52B yearly from coffee. The problem isn’t markets. It’s value addition. #CoffeeEconomy #ValueAddition #UgandaCoffee

Odrek Rwabwogo

173,319 views • 4 months ago

If you visit Vietnam, be sure to try Сà phê, sữa đá. Vietnam confidently ranks second in the world for coffee production and export. Сà phê sữa đá is the most delicious and authentic coffee I have ever tasted. I have been to many countries, and in many of them the coffee is truly good. But if you want to discover real pleasure and experience the refined taste of freshly brewed coffee, you absolutely have to do it in Vietnam! ☕🇻🇳
0:26

If you visit Vietnam, be sure to try Сà phê, sữa đá. Vietnam confidently ranks second in the world for coffee production and export. Сà phê sữa đá is the most delicious and authentic coffee I have ever tasted. I have been to many countries, and in many of them the coffee is truly good. But if you want to discover real pleasure and experience the refined taste of freshly brewed coffee, you absolutely have to do it in Vietnam! ☕🇻🇳

Ruslan Khairullin

18,104 views • 4 months ago

Congratulations, Your Excellency Yoweri K Museveni, on your inauguration and continued leadership of the Republic of Uganda. This moment is a reaffirmation of Uganda's journey of resilience, stability, and transformation. As Ugandans at home and across the world look toward the future, we do so with hope and pride. From the Uganda Consulate General in Guangzhou, China, and on behalf of the Ugandan community across the People's Republic of China we extend our warmest congratulations and heartfelt best wishes. May this new chapter bring continued prosperity, unity, and strength to our beloved Uganda. For God and My Country🇺🇬
1:06

Congratulations, Your Excellency Yoweri K Museveni, on your inauguration and continued leadership of the Republic of Uganda. This moment is a reaffirmation of Uganda's journey of resilience, stability, and transformation. As Ugandans at home and across the world look toward the future, we do so with hope and pride. From the Uganda Consulate General in Guangzhou, China, and on behalf of the Ugandan community across the People's Republic of China we extend our warmest congratulations and heartfelt best wishes. May this new chapter bring continued prosperity, unity, and strength to our beloved Uganda. For God and My Country🇺🇬

Ambassador Juju Nsababera

65,953 views • 1 month ago

This evening, I joined staff in Office of the Prime Minister - Uganda for our twice-a-month physical exercise at the Nakasero Primary School playground. This physical exercise programme follows a Cabinet directive requiring Ministries, Departments and Agencies to conduct physical exercise sessions for their staff to combat lifestyle diseases. I commend the staff for embracing this programme and encourage them to continue. Exercise is therapy & only healthy people can do the work effectively. Government of Uganda Parliament of Uganda Ministry of Education and Sports - Uganda Ministry of Health- Uganda
4:13

This evening, I joined staff in Office of the Prime Minister - Uganda for our twice-a-month physical exercise at the Nakasero Primary School playground. This physical exercise programme follows a Cabinet directive requiring Ministries, Departments and Agencies to conduct physical exercise sessions for their staff to combat lifestyle diseases. I commend the staff for embracing this programme and encourage them to continue. Exercise is therapy & only healthy people can do the work effectively. Government of Uganda Parliament of Uganda Ministry of Education and Sports - Uganda Ministry of Health- Uganda

NABBANJA ROBINAH

115,677 views • 29 days ago

Introducing Izzpresso ☕️. Made with our house roasted coffee beans and sealed for freshness. These pods contain nothing but our best coffee. Many of our customers have the pod machines and looked to us for a more local and ethical solution. Nespresso is on the BDS list. 🇮🇪❤️🇵🇸
0:28

Introducing Izzpresso ☕️. Made with our house roasted coffee beans and sealed for freshness. These pods contain nothing but our best coffee. Many of our customers have the pod machines and looked to us for a more local and ethical solution. Nespresso is on the BDS list. 🇮🇪❤️🇵🇸

Izz Cafe

27,512 views • 1 year ago

Bank of Uganda does not fix or directly control the exchange rate. Uganda operates a floating exchange rate system, meaning the value of the Uganda Shilling is mainly determined by demand and supply for foreign currencies like the US Dollar. BoU may occasionally buy or sell foreign currency - not to force the shilling to a specific value, but to reduce excessive volatility and maintain stability in the market. Read the full MPS May 2026: Watch the full press conference:
0:51

Bank of Uganda does not fix or directly control the exchange rate. Uganda operates a floating exchange rate system, meaning the value of the Uganda Shilling is mainly determined by demand and supply for foreign currencies like the US Dollar. BoU may occasionally buy or sell foreign currency - not to force the shilling to a specific value, but to reduce excessive volatility and maintain stability in the market. Read the full MPS May 2026: Watch the full press conference:

Bank of Uganda

40,034 views • 1 month ago

“I’m traveling to Russia from India, and this is what I take for my family. A lot of my Indian friends get surprised when I tell them what I pack in my suitcase. Let me show you! So, this is for my niece, then love you colour. the last two color Indian gods and goddesses. Singular region artisan chocolates of India are amazing, and I’m bringing a lot of coffee! Gone are the days when Ethiopian coffee was considered the best; for me, Indian coffee is the best coffee, and my family agrees. This is for my mom: it’s a block of jaggery. She said that she can never find jaggery in its original form as a block in Russia, and she is going to be over the moon.”
1:41

“I’m traveling to Russia from India, and this is what I take for my family. A lot of my Indian friends get surprised when I tell them what I pack in my suitcase. Let me show you! So, this is for my niece, then love you colour. the last two color Indian gods and goddesses. Singular region artisan chocolates of India are amazing, and I’m bringing a lot of coffee! Gone are the days when Ethiopian coffee was considered the best; for me, Indian coffee is the best coffee, and my family agrees. This is for my mom: it’s a block of jaggery. She said that she can never find jaggery in its original form as a block in Russia, and she is going to be over the moon.”

JIX5A

61,230 views • 6 months ago

Hi Coffee Family! I’m in Xiamen at the International Coffee Fair one of Asia’s most powerful gateways for global coffee trade. Being here matters. Uganda must be seen, tasted, and celebrated on the world stage! I’m doing the easy job of marketing our coffee… YOU back home are doing the hardest job of growing the best beans on the planet. Let’s keep pushing Uganda forward! PS: if you have some empty land grow coffee 🤭 and thank me later.
0:33

Hi Coffee Family! I’m in Xiamen at the International Coffee Fair one of Asia’s most powerful gateways for global coffee trade. Being here matters. Uganda must be seen, tasted, and celebrated on the world stage! I’m doing the easy job of marketing our coffee… YOU back home are doing the hardest job of growing the best beans on the planet. Let’s keep pushing Uganda forward! PS: if you have some empty land grow coffee 🤭 and thank me later.

Ambassador Juju Nsababera

16,714 views • 7 months ago

I am definitely saving this recipe for when I move down south to serve to my new neighbors. I would do it in a different order. I would make the custard first then the bananas and then the puff pastry in the glass. I don't need the coffee with chocolate. Is this a recipe you would use? It looks delicious!.
1:47

I am definitely saving this recipe for when I move down south to serve to my new neighbors. I would do it in a different order. I would make the custard first then the bananas and then the puff pastry in the glass. I don't need the coffee with chocolate. Is this a recipe you would use? It looks delicious!.

Linda

23,796 views • 2 months ago

This afternoon, I formally submitted my expression of interest to the NRM Party Electoral Commission for the office of Deputy Speaker of the Parliament of Uganda. I remain committed to serving with diligence and dedication to the people and Parliament of Uganda.
0:33

This afternoon, I formally submitted my expression of interest to the NRM Party Electoral Commission for the office of Deputy Speaker of the Parliament of Uganda. I remain committed to serving with diligence and dedication to the people and Parliament of Uganda.

Henry K. Tumukunde

111,249 views • 1 month ago

Shadow of Ezra Val Venis™ (The Big Valbowski™) Here is jut the coffee and this is MINDBLOWING! He he gestures with the coffee, the coffee rocks back-and-forth and it’s like it’s adding dimensions to this coffee cup that weren’t there before.
1:00

Shadow of Ezra Val Venis™ (The Big Valbowski™) Here is jut the coffee and this is MINDBLOWING! He he gestures with the coffee, the coffee rocks back-and-forth and it’s like it’s adding dimensions to this coffee cup that weren’t there before.

Steven J. Latham

22,107 views • 3 months ago

I thank the staff in my office for congratulating me on my reappointment as Prime Minister and Leader of Government Business. I appreciate them for supporting me and my colleagues over the last five years, and I look forward to continuing to work with them to serve Uganda and advance the Government’s socioeconomic transformation agenda. Office of the Prime Minister - Uganda Government of Uganda Parliament of Uganda Parliament of Uganda
0:46

I thank the staff in my office for congratulating me on my reappointment as Prime Minister and Leader of Government Business. I appreciate them for supporting me and my colleagues over the last five years, and I look forward to continuing to work with them to serve Uganda and advance the Government’s socioeconomic transformation agenda. Office of the Prime Minister - Uganda Government of Uganda Parliament of Uganda Parliament of Uganda

NABBANJA ROBINAH

65,131 views • 1 month ago

The moka pot has become a symbol of coffee culture, especially for people who enjoy a rich and traditional way of preparing their coffee. Many love the strong flavor and the ritual of making it at home. But the big question is whether it should be called espresso. A moka pot creates a concentrated coffee with pressure, but it is different from the high-pressure extraction used by an espresso machine. Coffee traditions are full of passion and personal preferences. In the end, the best coffee is often the one that brings you the most enjoyment. Do you consider moka pot coffee a type of espresso or its own category?
4:44

The moka pot has become a symbol of coffee culture, especially for people who enjoy a rich and traditional way of preparing their coffee. Many love the strong flavor and the ritual of making it at home. But the big question is whether it should be called espresso. A moka pot creates a concentrated coffee with pressure, but it is different from the high-pressure extraction used by an espresso machine. Coffee traditions are full of passion and personal preferences. In the end, the best coffee is often the one that brings you the most enjoyment. Do you consider moka pot coffee a type of espresso or its own category?

Dr. CZ

63,109 views • 21 days ago