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I set up my OpenClaw🦞 as a non-engineer last week. It owns my marketing/content research at Tella. It does YouTube keyword research, competitor research, finds complaints about Loom, extracts video hooks from TikTok. Tbh, GPT's personality sucks in comparison with Opus. Using a Mac Mini is still kind of... show more

Louise de Sadeleer

3,475 subscribers

35,714 views • 5 months ago •via X (Twitter)

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46 Comments

Mr. Hackathon5 months ago

@openclaw @TellaHQ Tella is a great product!

Louise de Sadeleer5 months ago

@openclaw @TellaHQ you make us blush :')

Sandi Slonjšak5 months ago

@openclaw @TellaHQ Were you a tech person before or not? Because if it wasn't the case before this is already mad impressive.

Louise de Sadeleer5 months ago

@openclaw @TellaHQ No, not at all 😭🫶 Thank you!

sam5 months ago

@openclaw @TellaHQ really enjoying this

Louise de Sadeleer5 months ago

@openclaw @TellaHQ means a lot :))

Chris Jack5 months ago

@openclaw @TellaHQ Great video! What tool did you use to create that video, especially when you were screensharing?

Louise de Sadeleer5 months ago

@openclaw @TellaHQ I used @TellaHQ 🫶

OscarinDigital5 months ago

@openclaw @TellaHQ Have you tried creating a system prompt to shape ChatGPTs personality? Maybe use Opus to create it and inject the system prompt and see if you notice any differences?

Louise de Sadeleer5 months ago

@oscarinmazatlan @openclaw @TellaHQ I really want to work on its SOUL.md, didn't spend enough time on it tbh 😁 Def drop any suggestions you might have, super open.

G 💙🧡5 months ago

@openclaw @TellaHQ 🦐

Jabir Nur 🇳🇬5 months ago

@openclaw @TellaHQ How safe is this? And mostly is it free? Thanks

Louise de Sadeleer5 months ago

@openclaw @TellaHQ It's not mostly free :) There are costs associated to whichever model you choose to use (either, pay-per-token or subscription), although you can lower the costs by going with local models. I would check out @AlexFinn for more on this!

Doğu Abaris5 months ago

@openclaw @TellaHQ Nice use case 🫡

Louise de Sadeleer5 months ago

@openclaw @TellaHQ thanks!

Ashok Tak ( अशोक टाक )5 months ago

@openclaw @TellaHQ Thanks for amazing video! The screen sharing the mac mini was a great tip. What's your estimated monthly cost with APIs? and what do you think about Claude dispatch?

Louise de Sadeleer5 months ago

I didn't loooove Claude Dispatch tbh! It was clunky for me. I wouldn't be able to tell you the exact cost, but I'd imagine it'll amount to a couple hundred of dollars. I have yet to see how much I get done with: 1. GPT Pro subscription ($200/month) 2. I wanna try local models eventually Did you like Claude Dispatch?

Ashok Tak ( अशोक टाक )5 months ago

@openclaw @TellaHQ I see! Thanks for your reply. Yes, with skills and scheduled tasks, Claude dispatch is catching up with @openclaw features. Thanks for the vid. I'll try and compare both in upcoming weeks.

nate pratt5 months ago

@openclaw @TellaHQ 🤝

vieren5 months ago

@openclaw @TellaHQ Is Tella Belgian? Are you? ok bye.

Louise de Sadeleer5 months ago

@openclaw @TellaHQ I'm Belgian! Are you?! How did you know?

Vanhishikha Bhargava | B2B SaaS Marketing5 months ago

@openclaw @TellaHQ okaaaay but also how is this video sooo cute!

Louise de Sadeleer5 months ago

@openclaw @TellaHQ omgosh thanks!!

BEARLY_HODLING5 months ago

@openclaw @TellaHQ Tweak tweak and tweak your soul.md again. You’ll get there, the new open claw strict mode and personality upgrades help a little

David T Kramaley5 months ago

@openclaw @TellaHQ nice setup, OpenClaw handles marketing research cleanly. any tips for phone sessions?

Dave Thompson5 months ago

@openclaw @TellaHQ nice tutorial! more non-engineers need to check out openclaw. another tip, set up a claude "project" with the openclaw docs loaded in then you can just ask it any questions and it will give you official answers from the docs

Louise de Sadeleer5 months ago

@openclaw @TellaHQ oooooh I love this! thanks a lot for the tip

David ✌️5 months ago

@9ranty @openclaw @TellaHQ amazing vid!

Louise de Sadeleer5 months ago

@davidemails @9ranty @openclaw @TellaHQ thanks! means a lot :)

Kili5 months ago

@openclaw @TellaHQ This is such great content. Crushing it!

Louise de Sadeleer5 months ago

@openclaw @TellaHQ thank you, motivated to keep going!

Zeth Lee5 months ago

@openclaw @TellaHQ @LouiseDSadeleer thanks for sharing your learnings! curious if you’re using Claw for every part of your marketing stack or in combination with tools like Claude Cowork. the token usage seemed really heavy for me when I implemented it for my team.

Louise de Sadeleer5 months ago

@openclaw @TellaHQ Definitely still in combination! I found that OpenClaw works best for anything that's away from my computer. So I tried to prioritise that. Think: dropping content ideas when I am on the go, setting alerts (like new complaints about competitors) etc.

Zeth Lee5 months ago

@openclaw @TellaHQ I've been testing both Claude's Dispatch and Claw, when I'm on the go. Dispatch is limited but makes me feel safer as a non-dev. Looking forward to your next one, love that you're sharing the journey!

Nick5 months ago

@openclaw @TellaHQ Random question, what are you using to create the screenshare video? Really clean look.

Davis5 months ago

@openclaw @TellaHQ now you've gotta give it to handle ads, the Postiz to handle socials and you can run the whole marketing dept

Marco Lobo5 months ago

that’s the bit people keep missing, the value isn’t “AI writes content”, it’s “AI owns a boring workflow end to end.” if a non-engineer can point an agent at research, complaints, hooks, and competitor analysis, you’ve already crossed from demo to leverage. the hard part is not the tool, it’s tightening the loop so it keeps doing useful work without drifting.

Louise de Sadeleer5 months ago

@marco_lobo @openclaw @TellaHQ Exactly, I just give it the tasks that I'd do daily or weekly in an ideal world (if I had more time). Competitor complaints, hook research etc are part of that!

Mozammel | Video Editor4 months ago

@openclaw @TellaHQ awesome hire us?

NotPhilSledge5 months ago

@openclaw @TellaHQ Great video btw. Have tried Telegram topics yet?

Kartik5 months ago

@openclaw @TellaHQ How does this only have 68 views??!!! Great vid

Louise de Sadeleer5 months ago

@openclaw @TellaHQ you're too kind!

Seozilla5 months ago

@openclaw @TellaHQ on the go research setup is neat. curious how you extract video hooks

Sal Georgiou5 months ago

@openclaw @TellaHQ How long did the whole setup actually take you as a non-engineer, like hours or days? I tried setting up on a VPN last week and gave up!

Louise de Sadeleer5 months ago

@openclaw @TellaHQ Honestly, I think the VPS approach is much harder (from what I've heard). It took me maybe an hour or two to set up. Let me know if you have questions, maybe I can help :)

Scott Shapiro5 months ago

@openclaw @TellaHQ Great video!

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Tech_baby

31,159 views • 2 months ago

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Umair Ali

45,946 views • 6 months ago

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Santiago

81,673 views • 8 months ago

I show here LM point. I use the acupuncture device to electrically locate and stimulates this region. Once I established the LM point, I connect a small TENs patch to this area and with the proper frequencies, send audio signals directly into the brain with no side effects. You hear what I send in your head. Yes, my discovery is worth millions of dollars, and it took me decades of research. But even more interesting is when I send certain types of music through this point, I can show in a number of different scans from PRT scans to MRIs, physiological changes in the body. You won’t find this on Wikipedia, and you won’t find it at Stanford neurological research labs. You will find it in my garage. I will write more about this in the future, but is directly tied to AI systems that will take advantage of the research I’ve established to have you experience a more healthy life.

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Brian Roemmele

176,228 views • 10 months ago

GM! Did you know the gold leaf I use in my artwork is hand beaten (hammered) from (12ct/23ct/pure) gold blocks to 0.12 microns thick (about 4millionths of an inch). It’s so delicate I can’t touch it with my hand, I have to use a mesh to pick it up 🤓 lil nerd moment for you ☺️

GM! Did you know the gold leaf I use in my artwork is hand beaten (hammered) from (12ct/23ct/pure) gold blocks to 0.12 microns thick (about 4millionths of an inch). It’s so delicate I can’t touch it with my hand, I have to use a mesh to pick it up 🤓 lil nerd moment for you ☺️

LEIMAI LEMAOW 🍌💎

42,454 views • 3 years ago

Here it is: AI can now use all of your iPhone and iPad. All of it. Without limitation or exception. Yes, really. You’re watching a GPT-6 Astra OpenClaw agent, spoken to via VoiceClaw Realtime on my iPhone, controlling my iPad by using my soon-to-be-released macOS app for full AI control of your iPhone or iPad. Yes, really. With this forthcoming macOS app from me, it will no longer matter if your iPhone/iPad apps are built for Siri, or have AI capabilities of their own. With this one app, OpenClaw, Codex, Hermes, or Claude Code AI agents can control your iPhone or iPad in every way you can. Without limitation. Everything you can do on your phone, it can do. Everything. No physical proximity, cable, bluetooth or shared-wifi-network connection between the macOS computer and your iPhone/iPad is needed. Translation: you no longer need Siri. Ever. At all. Coming soon. P.S.: I have one question: What would you pay for a one-year license for this app, or for a lifetime license?

Here it is: AI can now use all of your iPhone and iPad. All of it. Without limitation or exception. Yes, really. You’re watching a GPT-6 Astra OpenClaw agent, spoken to via VoiceClaw Realtime on my iPhone, controlling my iPad by using my soon-to-be-released macOS app for full AI control of your iPhone or iPad. Yes, really. With this forthcoming macOS app from me, it will no longer matter if your iPhone/iPad apps are built for Siri, or have AI capabilities of their own. With this one app, OpenClaw, Codex, Hermes, or Claude Code AI agents can control your iPhone or iPad in every way you can. Without limitation. Everything you can do on your phone, it can do. Everything. No physical proximity, cable, bluetooth or shared-wifi-network connection between the macOS computer and your iPhone/iPad is needed. Translation: you no longer need Siri. Ever. At all. Coming soon. P.S.: I have one question: What would you pay for a one-year license for this app, or for a lifetime license?

Ben Badejo

25,795 views • 22 days ago

I gave Nous Research Hermes agent a company brain. I've been LOVING Hermes agent as my personal assistant but haven't been able to use it for work. AI agents are powerful but they are siloed. They don’t have access to the same files, comments, versions, or decisions your team is working from. So I connected Hermes to Box. Now my Hermes agent can work from Slack, use files, comments, and decisions stored on Box as the single source of truth, and get shi* done.

I gave Nous Research Hermes agent a company brain. I've been LOVING Hermes agent as my personal assistant but haven't been able to use it for work. AI agents are powerful but they are siloed. They don’t have access to the same files, comments, versions, or decisions your team is working from. So I connected Hermes to Box. Now my Hermes agent can work from Slack, use files, comments, and decisions stored on Box as the single source of truth, and get shi* done.

Chris Kim

40,818 views • 3 months ago

Claude Code is the OpenClaw alternative you already had. I've been telling people this in person for three months. Now it's a piece on Every 📧. When OpenClaw was at peak hype a few months ago, everyone was going crazy over it — for good reasons. But almost nobody made the obvious comparison: Claude Code already does the thing you love about OpenClaw. In a lot of cases, better. Here's why people missed it. You have to understand the difference between a model and a harness. OpenClaw, at the end of the day, is just a harness on top of AI models. And Claude Code is too — it just got marketed as a coding tool, an alternative to Cursor. Until Cowork launched, almost nobody looked at it as a tool for non-programmers. Dan Shipper 📧 was one of the earliest to make that claim, and he was damn right. Let Claude Code run from the home folder of your computer with free access, and you get exactly what made OpenClaw exciting. Instead of just arguing it, here's a video walkthrough of a couple of my AI employees i built on the Claude Code harness. And here's the full article:

Claude Code is the OpenClaw alternative you already had. I've been telling people this in person for three months. Now it's a piece on Every 📧. When OpenClaw was at peak hype a few months ago, everyone was going crazy over it — for good reasons. But almost nobody made the obvious comparison: Claude Code already does the thing you love about OpenClaw. In a lot of cases, better. Here's why people missed it. You have to understand the difference between a model and a harness. OpenClaw, at the end of the day, is just a harness on top of AI models. And Claude Code is too — it just got marketed as a coding tool, an alternative to Cursor. Until Cowork launched, almost nobody looked at it as a tool for non-programmers. Dan Shipper 📧 was one of the earliest to make that claim, and he was damn right. Let Claude Code run from the home folder of your computer with free access, and you get exactly what made OpenClaw exciting. Instead of just arguing it, here's a video walkthrough of a couple of my AI employees i built on the Claude Code harness. And here's the full article:

Nityesh

22,895 views • 3 months ago