I swear to god Apple keeps winning with its comms. Brilliant stuff

@Apple This has corporate cringe written all over it…

@Apple I understand that you cant trust corporates and scepticism first is a fair approach, but purely on its own from a comms pov its a brilliant way to showcase effort.

This is cringe, not because of the content actually. Sustainability is great, you love to see it. But Apple you are an ambitious, engineering-led, #1 company and brand on Earth. Signal optimism and harmony with nature, not subservience through theater-kid style creative. Steve Jobs would never have green lit this.

@Apple This is preposterous. Everybody knows Santa and Mother Nature are both White.

@amberShasan @Apple oh that was super cringe. for dumb dumb yanks. save it Tim Apple.

@Apple USB c though

@Apple Interestingly opportunity for Pakistan to collaborate on reforestation with Apple. @theleatherdude Sorry man looks like they are phasing out leather cases. And they made it a point to highlight it. Seems like tide is against leather in this segment.

@Apple They’d do better if they stopped slowing down their phones after 2yrs and using bad batteries which don’t last beyond that period. Otherwise all this is merely cosmetic

@Apple My iPhone X is over half a decade old

@Apple From the company that forces people to buy non-standard Apple only accessories so they can make an extra buck...

@Apple That’s just capitalism mate. We all have option to buy Android.