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“If you don’t create it, someone else will.” Rick Rubin talks about creativity as something that exists in the collective unconscious, and how artists don’t invent ideas so much as tune into them and give them form.

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Astral🛸

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60,693 views • 8 months ago •via X (Twitter)

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Rick Rubin can't play or read music, yet he's won 8 Grammys and produced for legends (Jay-Z, Johnny Cash, Adele, Metallica) Rolling Stone called him "the most successful producer in any genre." So what does he actually do? He helps artists access their creativity. 6 lessons from Rubin that changed how I think about the creative process ↓ 1) Be a reducer, not a producer Most people think creativity means adding more. More ideas. More layers. More complexity. Rubin does the opposite. When he worked with Johnny Cash in 1994, Cash's career was considered dead. Labels had dropped him. His albums weren't selling. Rubin's solution? Strip everything away. He recorded Cash in his living room. Just a man and his guitar vibin'. The result was American Recordings — one of the greatest comeback albums in music history. Lesson: Remove until only the truth remains. 2) Trust your taste over your technical skill When asked what Rick does as a producer, he told 60 Minutes: "I have no technical ability and I know nothing about music. I'm paid for my taste." You don't need to be the most skilled person in the room. You need to know what feels right. 3) Create for yourself first Rubin believes you can't make great art with someone else in mind. If you're constantly thinking about what the audience wants, you'll create something generic. Make what excites you. If you have good taste, others will find value in it too. 4) Creativity is like tuning a radio You don't invent the signal. You tune into it. This means staying aware. Paying attention to the world around you. Noticing what others miss. The ideas are already out there. Your job is to receive them. 5) Lower the stakes Feeling blocked? Give yourself permission to make something terrible. Tell yourself it doesn't need to be a masterpiece. It won't impact your career. You don't have to show anyone. The pressure of perfection kills creativity. Remove it. 6) Self-doubt never disappears Even the greatest artists feel fear before they create. Rubin says they don't create in the absence of doubt. They create in spite of it. The difference between amateurs and professionals? Professionals show up anyway.
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