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If your product wins because customers need to understand why it's different before they'll pay more for it, this framework is one of the STRONGEST you can use for ads: Destroy an old belief ↓ Reveal a hidden enemy ↓ Teach the real mechanism ↓ Raise the stakes ↓... Explain why current solutions fail ↓ Create curiosity for the real solution ↓ Introduce a new mechanism ↓ Prove why that mechanism works ↓ Handle objections naturally ↓ Stack credibility and proof ↓ Sell the future identity ↓ Reduce buying risk ↓ Call to action This ad framework is ideal for: - Skincare - Oral care - Supplements - Sleep products - Premium SaaS with a unique methodology Not ideal for: - Commodity products with no unique mechanism - Impulse purchases where speed matters more than education. - Highly emotional or trend-driven products that win through aspiration, entertainment, or aesthetics rather than changing beliefs.show more

Nick Theriot

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14,004 просмотров • 1 месяц назад •via X (Twitter)

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“Before you sell your product to users, you have to sell it to the sales.” — 加密韋馱｜Skanda 🔶, co-founder of HertzFlow | Mainnet Arc🎲, on why mechanism design alone isn’t enough to find PMF in crypto. He argues that in finance, the mechanism is often the product — the rules that determine how value, risk and incentives are distributed. But even the best-designed mechanism still needs distribution. If the people distributing it don’t see the value, they won’t sell it — and the product may never reach its end users. So the design principle is two-sided: 1) A mechanism that works for users 2) An incentive structure that works for distribution “This is the lifelong challenge for everyone building in crypto.” From The Convergence: Bhutan by YZi Labs.

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"AI is about to make one horizontal product feel built for every single vertical." Jean-Denis Greze 💡 (co-founder and CEO of Town, ex-CTO of Plaid) on why isn't chasing a single vertical use case the way most SaaS companies have for the past fifteen years. "We're going to build broadly horizontal products where AI is making it feel vertical, specific for every vertical." "You share more with your wife than you would with a coworker." "The core functionality of the products is not that different." Full episode:

"AI is about to make one horizontal product feel built for every single vertical." Jean-Denis Greze 💡 (co-founder and CEO of Town, ex-CTO of Plaid) on why isn't chasing a single vertical use case the way most SaaS companies have for the past fifteen years. "We're going to build broadly horizontal products where AI is making it feel vertical, specific for every vertical." "You share more with your wife than you would with a coworker." "The core functionality of the products is not that different." Full episode:

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It’s time to discuss the double D words in Australian federal politics. A “Double Dissolution” does more than trigger an election, it resets both houses and lowers the Senate quota. This creates a pathway for new voices to convert broad support into real influence. This is why this mechanism matters, but it only works if it is credible, disciplined, and clearly understood as a necessary step rather than a reckless one, and that is the line that must be held as pressure builds and the demand for real change continues to grow. The Australian Lobby Group exists for Australia First policy. If the voice of the people is locked out of decision making then all cards are on the table. We learn from South Australia - Victoria - you’re up next.

It’s time to discuss the double D words in Australian federal politics. A “Double Dissolution” does more than trigger an election, it resets both houses and lowers the Senate quota. This creates a pathway for new voices to convert broad support into real influence. This is why this mechanism matters, but it only works if it is credible, disciplined, and clearly understood as a necessary step rather than a reckless one, and that is the line that must be held as pressure builds and the demand for real change continues to grow. The Australian Lobby Group exists for Australia First policy. If the voice of the people is locked out of decision making then all cards are on the table. We learn from South Australia - Victoria - you’re up next.

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$74k a month generated with ai ugc ads is actually insane the entire creative system runs without filming a single traditional ugc video i don’t need to hire creators, ship products around the world or wait weeks for new content i just use ai avatars to turn winning product angles into dozens of native-looking ads every day after testing over 300 creatives across 40 different products, i figured out the exact setup that makes ai ugc look like real customer content instead of another obvious ai ad the best part is that every winning hook, script and offer can be recreated into multiple new variations in minutes > no creators to manage > no products to ship > no filming days > no expensive reshoots > no waiting weeks for new ads just a constant stream of ai ugc creatives built to test more angles, find winners faster and scale ecom brands without creative fatigue so i’m giving away the complete system > how i turn product pages into high-converting ugc scripts > the exact prompts i use to create realistic ai creators > how i generate over 100 ad variations every week > my framework for hooks, objections, benefits and demonstrations > how i identify winning creatives before increasing spend > the full workflow from product research to finished ai ugc ad rt + comment "scale" and i’ll send it (follow for dm)

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Wall Street Apes

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Mark Zuckerberg on why the Growth Team was one of Facebook’s best inventions “Making it so that we could grow faster was the most important product feature we ended up building for Facebook. The traditional approach to growing and marketing is you have a communications group or marketing team and you buy ads. Sometimes there’s a place for that.. But if you’re actually trying to grow a product, the best levers for doing that are often within the product itself.” He continues: “There’s no magic in the group we’ve built here that other people can’t replicate. It’s just being very rigorous with data and investing in data infrastructure so that you can process different experiments and learn from what customer behavior is telling you.” Mark cites Facebook’s “People You May Know” feature as an example of a critical product growth lever. And his key point is that the best levers for growth are often within your product itself. Facebook’s growth team had a simple framework for growth focused on acquisition, activation, engagement, and virality. They then used this framework to prioritize design experiments and build products. Quickly iterating through these experiments and rigorously measuring what was working (and trying to understand why it was working), helped put the platform on the path to billions of users. Video source: Y Combinator (2016)

Startup Archive

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Ran Neuner shares his checklist for identifying protocols actually worth investing in "What are the protocols that are actually going to succeed? Number one, big daddy is Hyperliquid. That's why the market's giving Hyperliquid an $81 billion valuation. Why? Because they buy back tokens and burn them with fees every single day. Their fees in the last couple, has it been $4 million, $5 million a day? And they literally take that and buy back tokens with a large percentage of that money." "Pumpfun, same thing. Massive use case, growing. It's a network, definitely, because the more users that join the network, the more fun that network becomes. And they're buying back and burning the tokens. They tick all the boxes." " Venice, the AI token, they've got 4 million users, $100 million in annualized revenue, growing extremely fast, and a mechanism to give the value back to token holders." "So I think that's the formula. Are you growing? Are you growing into a network? Do you have real sustainable revenues? And do you have a mechanism to actually give that revenue back to your token holders? If the answer to all four of those is yes, invest." "If the answer to the first is yes and the fourth one is no, also invest."

Ran Neuner shares his checklist for identifying protocols actually worth investing in "What are the protocols that are actually going to succeed? Number one, big daddy is Hyperliquid. That's why the market's giving Hyperliquid an $81 billion valuation. Why? Because they buy back tokens and burn them with fees every single day. Their fees in the last couple, has it been $4 million, $5 million a day? And they literally take that and buy back tokens with a large percentage of that money." "Pumpfun, same thing. Massive use case, growing. It's a network, definitely, because the more users that join the network, the more fun that network becomes. And they're buying back and burning the tokens. They tick all the boxes." " Venice, the AI token, they've got 4 million users, $100 million in annualized revenue, growing extremely fast, and a mechanism to give the value back to token holders." "So I think that's the formula. Are you growing? Are you growing into a network? Do you have real sustainable revenues? And do you have a mechanism to actually give that revenue back to your token holders? If the answer to all four of those is yes, invest." "If the answer to the first is yes and the fourth one is no, also invest."

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$NBIS Arkady Volozh reveals Nebius recently auctioned its Blackwell compute and cleared 15% to 20% above any price it had ever sold before "Well, when you have this imbalance between demand and supply, the best price discovery mechanism is something like an auction, in one way or another." "Again, we try to do it manually first to raise the prices. It didn't help. The demand is still there." "What is the best mechanism to discover what is the real price, what the real price balance should be?" "We ran our first experimental auction for the Blackwell processors a month ago, several weeks ago. We achieved results when we got 15%, 20% higher price than we ever sold before, after all our price raises." "We like the experience, but more importantly, our clients like the experience. The guys who won this auction, they tweeted that they're happy that they were able to get guaranteed capacity through this mechanism." "Because this is the only way when there's a deficit of resources and you need it." "What is the way to get it guaranteed? Go in the price competition and win. And they won the auction, and they were happy about it, and we are happy about it."

$NBIS Arkady Volozh reveals Nebius recently auctioned its Blackwell compute and cleared 15% to 20% above any price it had ever sold before "Well, when you have this imbalance between demand and supply, the best price discovery mechanism is something like an auction, in one way or another." "Again, we try to do it manually first to raise the prices. It didn't help. The demand is still there." "What is the best mechanism to discover what is the real price, what the real price balance should be?" "We ran our first experimental auction for the Blackwell processors a month ago, several weeks ago. We achieved results when we got 15%, 20% higher price than we ever sold before, after all our price raises." "We like the experience, but more importantly, our clients like the experience. The guys who won this auction, they tweeted that they're happy that they were able to get guaranteed capacity through this mechanism." "Because this is the only way when there's a deficit of resources and you need it." "What is the way to get it guaranteed? Go in the price competition and win. And they won the auction, and they were happy about it, and we are happy about it."

Fireside Alpha

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👇 A lot of foot-lovers assume that saving, hoarding, downloading, and collecting porn or fetish content is just about being extra horny or obsessed. But sometimes it goes deeper than that, because the saving behavior becomes emotional. How? Well, it creates the feeling of having something. Holding onto something. Controlling something. Returning to something that will not judge, or reject you. That is why it can become so sticky. Because now it is not just about stimulation. Now it is your structure. Comfort. Predictability. And most importantly, relief. And when your inner world feels lonely, uncertain, or chaotic, that secret private vault can start feeling safer than real life. But that safety is just an illusion. And it comes at a cost. Because the more dependent you become on that hidden world, the weaker and less confident you often feel in the real one. And we both know what you really want is real, felt, embodied connection. Much more than just quick relief. This is why surface-level advice does not go deep enough. If you do not understand what the habit is doing for you emotionally, you will keep misunderstanding why it is so hard to let go. And you will stay stuck, thinking you’re just helpless. Comment “SAVE” if this part hit hard. Watch the full video on YouTube: “Your Fetish Isn’t the Real Problem. The Shame Loop Is.” What looks sexual is often emotional.

Sensitive content

👇 A lot of foot-lovers assume that saving, hoarding, downloading, and collecting porn or fetish content is just about being extra horny or obsessed. But sometimes it goes deeper than that, because the saving behavior becomes emotional. How? Well, it creates the feeling of having something. Holding onto something. Controlling something. Returning to something that will not judge, or reject you. That is why it can become so sticky. Because now it is not just about stimulation. Now it is your structure. Comfort. Predictability. And most importantly, relief. And when your inner world feels lonely, uncertain, or chaotic, that secret private vault can start feeling safer than real life. But that safety is just an illusion. And it comes at a cost. Because the more dependent you become on that hidden world, the weaker and less confident you often feel in the real one. And we both know what you really want is real, felt, embodied connection. Much more than just quick relief. This is why surface-level advice does not go deep enough. If you do not understand what the habit is doing for you emotionally, you will keep misunderstanding why it is so hard to let go. And you will stay stuck, thinking you’re just helpless. Comment “SAVE” if this part hit hard. Watch the full video on YouTube: “Your Fetish Isn’t the Real Problem. The Shame Loop Is.” What looks sexual is often emotional.

Command Within | Build Self-Command

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LinkersMap Dr Altcoin ✝️ Arif Ahmed Core Ambassador | Interlink Labs InterLink Labs 👤 + 🌐 KV InterLink Foundation ITLX Wallet #Interlink #ITLG #ITL #Linkersmap #business #ecommerce #globalgrowth #onlinestore

Tekkaus® | InterLink • MOD • T2 Community Builder

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$74k/month skincare brands are winning with visuals like this no bathroom mirror ugc no dermatologist talking head no perfect product demo just ai micro-scenes showing what’s happening under the skin clogged pores oil buildup angry breakouts dirty follicles pimples turned into characters the ad works because the problem becomes alive you don’t need a long explanation you see the buildup you feel the discomfort you understand why the product matters that tiny gross-out reaction is the hook then the video can move fast: zoom into the hidden problem show what’s causing it make it feel urgent then introduce the skincare solution this format works for acne, haircare, hygiene, supplements, pets, and wellness one invisible problem turned into a visual story people can’t ignore rt + comment "skinzoom" and i’ll send the breakdown (follow for dm)

$74k/month skincare brands are winning with visuals like this no bathroom mirror ugc no dermatologist talking head no perfect product demo just ai micro-scenes showing what’s happening under the skin clogged pores oil buildup angry breakouts dirty follicles pimples turned into characters the ad works because the problem becomes alive you don’t need a long explanation you see the buildup you feel the discomfort you understand why the product matters that tiny gross-out reaction is the hook then the video can move fast: zoom into the hidden problem show what’s causing it make it feel urgent then introduce the skincare solution this format works for acne, haircare, hygiene, supplements, pets, and wellness one invisible problem turned into a visual story people can’t ignore rt + comment "skinzoom" and i’ll send the breakdown (follow for dm)

Florin

11,045 просмотров • 3 месяцев назад

Andrej, This sounds extremely useful, and I think it might be even more significant than it first appears. What you describe is not just a knowledge base for information. The structure of the wiki, the queries you file back, etc, encode *how* you do research: which questions to ask, which connections matter, what's worth pursuing. That's “know-how” (in the sense of Michael Polanyi). This sort of knowledge is, currently, overwhelmingly absent from training data, because it was never written down (since there was no point). Now there is, because it significantly improves the AIs performance. But notice what's happening. You propose to build the most efficient mechanism ever devised for making tacit expert know-how / methodology explicit and machine-readable, and then transmitting it, via API, to a third-party model provider. Every query against the wiki is a reasoning trace: see attached video clip. The compiled wiki itself is a structured map of your research process. This is the mechanism described here: Expert know-how is being externalised and captured through ordinary productive use of AI tools. The user gets a better tool. The platform gets a transferable problem-solving strategy. The fact that this works so well could, in a sense, be the problem: the better it works, the more indispensable it becomes, the more know-how flows out, and, realistically, the less choice people have *not* to use it. Your instinct that "there is room here for an incredible new product" is right. But whoever builds it will be sitting on the highest-fidelity capture mechanism for expert know-how ever constructed. The question is: is the data subject to a “data network effect”, by which I mean, the kind of “data flywheel” which gave Google a 25 year monopoly over search? If so, you might be building not only more most powerful tool humanity has ever possessed, but this power might end up in the hands of a single entity. It would be great to hear your thoughts around this.

Andrej, This sounds extremely useful, and I think it might be even more significant than it first appears. What you describe is not just a knowledge base for information. The structure of the wiki, the queries you file back, etc, encode how you do research: which questions to ask, which connections matter, what's worth pursuing. That's “know-how” (in the sense of Michael Polanyi). This sort of knowledge is, currently, overwhelmingly absent from training data, because it was never written down (since there was no point). Now there is, because it significantly improves the AIs performance. But notice what's happening. You propose to build the most efficient mechanism ever devised for making tacit expert know-how / methodology explicit and machine-readable, and then transmitting it, via API, to a third-party model provider. Every query against the wiki is a reasoning trace: see attached video clip. The compiled wiki itself is a structured map of your research process. This is the mechanism described here: Expert know-how is being externalised and captured through ordinary productive use of AI tools. The user gets a better tool. The platform gets a transferable problem-solving strategy. The fact that this works so well could, in a sense, be the problem: the better it works, the more indispensable it becomes, the more know-how flows out, and, realistically, the less choice people have not to use it. Your instinct that "there is room here for an incredible new product" is right. But whoever builds it will be sitting on the highest-fidelity capture mechanism for expert know-how ever constructed. The question is: is the data subject to a “data network effect”, by which I mean, the kind of “data flywheel” which gave Google a 25 year monopoly over search? If so, you might be building not only more most powerful tool humanity has ever possessed, but this power might end up in the hands of a single entity. It would be great to hear your thoughts around this.

John Fletcher (𝔦, 𝔦)

41,341 просмотров • 5 месяцев назад

NEW: Introducing Octane AI Agentic Commerce Quizzes - Increase sales with AI. What is it? A sales quiz AI agent that makes 1-1 personalized sales experiences for every single customer. In real time. Powered by our new AI model CORE-1. Examples: 📸 Want to ask your customer to take a selfie and your AI agent automatically recommends them a full outfit from your catalog? Octane AI agents can do that. 🪞 Want to have an AI agent hand pick out each product for a personalized skin care routine? Want them to upload a selfie to detect their skin tone? Octane AI agents can do can that. 📊 Want to create an incredibly detailed report with graphs and tables and graphics thats generated by AI for each customer? Octane AI agents can do that. We give you the building blocks and you can build anything. And you can build it fast because our AI will do the heavy lifting for you. This is v1 and a representation of where our commerce and quiz technology is headed. Available today to everyone at 🆕 What we are launching today: • Smart Quiz Builder: Have an AI agent plan out and build your Octane AI quiz for you. It can even write custom HTML for beautiful results pages and progress bars. • Smart Products: It can take forever to setup the recommendation logic for a quiz. For those of you who need help, simply add smart products to your Octane AI quiz and your very own AI agent will hand-pick products for each customer who takes your quiz. It’s amazing. • Smart Copy: Instead of showing everyone who takes your quiz the exact same copy, use AI to personalize the quiz for every single person who takes it. Explain why these specific products are perfect for specifically them. • Image Analyzer: Let your customers upload or take a photo during the quiz and have AI analyze it. You can use this for anything from skin tone detection to picking out outfits! • Shopping Assistant: An AI agent that lives on your store that can help your customers at the right time. We have been building quiz software for almost 10 years now and AI is enabling us to make quizzes even more powerful. This is just the v1 of what we will be releasing in this area. We are so excited to see what you create with these new agentic products. Get creative, we think you will be surprised at how many interesting experiences you can create with Octane AI now.

NEW: Introducing Octane AI Agentic Commerce Quizzes - Increase sales with AI. What is it? A sales quiz AI agent that makes 1-1 personalized sales experiences for every single customer. In real time. Powered by our new AI model CORE-1. Examples: 📸 Want to ask your customer to take a selfie and your AI agent automatically recommends them a full outfit from your catalog? Octane AI agents can do that. 🪞 Want to have an AI agent hand pick out each product for a personalized skin care routine? Want them to upload a selfie to detect their skin tone? Octane AI agents can do can that. 📊 Want to create an incredibly detailed report with graphs and tables and graphics thats generated by AI for each customer? Octane AI agents can do that. We give you the building blocks and you can build anything. And you can build it fast because our AI will do the heavy lifting for you. This is v1 and a representation of where our commerce and quiz technology is headed. Available today to everyone at 🆕 What we are launching today: • Smart Quiz Builder: Have an AI agent plan out and build your Octane AI quiz for you. It can even write custom HTML for beautiful results pages and progress bars. • Smart Products: It can take forever to setup the recommendation logic for a quiz. For those of you who need help, simply add smart products to your Octane AI quiz and your very own AI agent will hand-pick products for each customer who takes your quiz. It’s amazing. • Smart Copy: Instead of showing everyone who takes your quiz the exact same copy, use AI to personalize the quiz for every single person who takes it. Explain why these specific products are perfect for specifically them. • Image Analyzer: Let your customers upload or take a photo during the quiz and have AI analyze it. You can use this for anything from skin tone detection to picking out outfits! • Shopping Assistant: An AI agent that lives on your store that can help your customers at the right time. We have been building quiz software for almost 10 years now and AI is enabling us to make quizzes even more powerful. This is just the v1 of what we will be releasing in this area. We are so excited to see what you create with these new agentic products. Get creative, we think you will be surprised at how many interesting experiences you can create with Octane AI now.

Matt Schlicht

290,863 просмотров • 9 месяцев назад

I’m thrilled to announce we’ve raised $44M to build a new home for product design. Meet Noon. No workflow is more broken and fragmented in 2026 than the product designers’. The very same people who care most about building software don’t have software purpose built for them. Kushagra Sinha and I have lived this problem first hand as designers ourselves. That’s why we built Noon. The first product design tool that works entirely on your product code, so you can design not only how a product looks, but also how it works. With AI at its core that works in seconds, not minutes. For the first time, you can create, iterate, build, test and ship. All in one canvas. No translations or roundtrips to the codebase and back. Comment “Get Noon” and we’ll get you on the list for early access.

I’m thrilled to announce we’ve raised $44M to build a new home for product design. Meet Noon. No workflow is more broken and fragmented in 2026 than the product designers’. The very same people who care most about building software don’t have software purpose built for them. Kushagra Sinha and I have lived this problem first hand as designers ourselves. That’s why we built Noon. The first product design tool that works entirely on your product code, so you can design not only how a product looks, but also how it works. With AI at its core that works in seconds, not minutes. For the first time, you can create, iterate, build, test and ship. All in one canvas. No translations or roundtrips to the codebase and back. Comment “Get Noon” and we’ll get you on the list for early access.

Aditya Bandi

684,992 просмотров • 5 месяцев назад

This pixar-style animated Lymphoria liver ad has been printing for 58 days as the #1 top-performing ad at scale because it took an invisible internal problem and turned it into a detestable cartoon villain you actively want to defeat. Plus the fact that it's still scaling in the supplement space (which is the most ruthless, fatigue-prone vertical there is) tells me the underlying psychology is so dialed in that the algorithm just keeps feeding it new audiences without burning out. Let me break this down piece by piece so you understand what's actually happening here. (If you’re interested in making pixar-style animated ads like this, DM me ‘PIXAR’) Initially, the hook makes the invisible enemy visible. "Liver Congestion" personified as a yellow, lumpy little villain saying "nothing flows, nothing heals." This isn't generic "support your liver health" bullshit. This is the entire problem most supplement brands struggle with, solved in 3 seconds. And the people who see this hook are: ⦁ Already worried about their organ health ⦁ Already frustrated by supplements that don't work ⦁ Already aware something is off but can't see it If you've ever felt that dull ache under your ribs and didn't know what it was, you're stopping your scroll right here. This is textbook problem-aware messaging for an INVISIBLE problem, which is the hardest thing to pull off in supplements. Most brands try to show a doctor in a white coat and lose. These guys gave the disease a face and made you hate it. Then, they do something most brands are too scared to try. They take down the competitors by name. ⦁ Milk Thistle (can't help when drainage is blocked) ⦁ Detox Tea (just makes you run to the bathroom) ⦁ NAC (boosts glutathione but misses drainage) Why does this work so well? Because it's: ⦁ Specific (real products people have already tried) ⦁ Empathetic (you weren't stupid, the products were incomplete) ⦁ Educational (here's the biological reason why they failed) Where most brands say "we're better than the rest" and nobody believes them, These guys are saying "here's exactly why what you tried before couldn't work" and that's a completely different conversation. This is the "throw rocks at their enemies" framework executed at the highest level. And that builds insane trust before you've even pitched your product. It also introduces a brand new mechanism. Drainage. This is the epiphany bridge. You're shifting the entire conversation from "protect your liver" to "drain your liver" and now they're the only ones selling that solution. That's how you escape the supplement commodity trap. Another thing is the ingredients are personified as ACTIONS, not features. ⦁ Red Clover physically pushes through blocks ⦁ Stillingia drains lymphatic buildup with long roots ⦁ Cleavers vacuums smaller congestion pieces ⦁ Prickly Ash clears remaining blockages Instead of just listing ingredients and percentages like every other supplement brand, these guys are SHOWING the ingredients doing the work. Because when you watch Red Clover physically shove a yellow congestion blob out of the way, your brain stops asking "does this work?" and starts asking "where do I buy this?" This is also why the retention rates on this video are crushing. Every 2-3 seconds there's a new character, a new action, a new visual. Your dopamine doesn't have time to drop. You can't scroll because you want to see what happens next. Then they drop a sniper-level pain callout. "Aching liver enzymes under their ribs." That's not a generic "feel better" claim. That's a hyper-specific physical sensation that people with actual liver issues experience. This is dog-whistle copy. When you describe someone's exact physical pain better than they can describe it themselves, their brain automatically assumes you have the solution. Most brands write copy that could apply to anyone. This line could only apply to someone who actually has the problem. Another upside is, the back-end conversion mechanics are airtight. ⦁ 60-day guarantee (removes the "another failed supplement" objection) ⦁ 43,000 people (turns it from gamble to mainstream) ⦁ 40% off (urgency to click now, not later) By the time you hit the landing page, every objection has been pre-handled inside the creative itself. That's why the conversion rate stays high. It's built for cold traffic too. This ad works on people who've never heard of Lymphoria because: ⦁ Visualizes a problem they couldn't see before ⦁ Validates every failed thing they've tried ⦁ Introduces a completely new mechanism (drainage) That's why it scales without burning out. It's not dependent on brand recognition as the creative does all the heavy lifting. So what should you steal from this? If you're selling supplements or any internal health product: 1. Personify the problem (give the disease a face) 2. Take down competitors by name (with biological reasoning, not just bashing) 3. Introduce a new mechanism the category isn't using yet 4. Show ingredients as ACTIONS, not features 5. Use hyper-specific physical pain callouts 6. Stack risk reversal + social proof + urgency on the back end 7. Build retention with a new character every 2-3 seconds 8. Stop running boring "doctor in a white coat" creative If your supplement ads are still listing ingredients with bullet points and showing stock footage of healthy people jogging, you're getting destroyed by ads like this that turn the problem into a movie villain and your product into the hero that defeats it. This ad works because it doesn't sell a supplement. It sells a story where the buyer is the protagonist who finally figures out why nothing else worked. Most ads try to convince. This one just tells a story so good that the buyer convinces themselves. That's why it's been running for 58 days as their top converting ad at scale.

Nick Theriot

15,497 просмотров • 4 месяцев назад