IGN's Xbox podcast host Ryan McCaffrey explains why Microsoft dropping the price of Xbox Game Pass Ultimate back to a more sane level is a great first step for new Microsoft Gaming CEO Asha Sharma.

Those ppl really think u r stupid, it was $15, they raised the price $20, then raised it $30, after backlash and start losing players, quick dropped it $23, making it sound like they actually did something good. 🤡🤡😂😂😂😂

This is BS. Asha did not lower the price. Phil did not raise the price. Phil was TOLD to raise the price. Then they pushed him out, blaming him. Then they put Asha in to look like a Savior and take the credit for fixing things. This was a hit job against Phil.

Asha keep cooking, queen

Now Asha Sharma needs to cancel those PS5 ports. It doesn't matter how far along they are. All they're going to do is harm the sales of Xbox Series S/X, so the multi-platform direction needs to be cancelled.

Umm...wut???? Game Pass: * Sep '25: $20/mo, Call of Duty on launch day * May '26: $23/mo, Call of Duty one year late That's a $36/yr price increase plus feature reduction, and MS wants brownie points for backing off an unsustainably high price that was killing the brand?

F*** Microsoft, it's too late for me because I dropped Microsoft Game Pass, & Series X for trying to pull a Netflix, & that's why I'm team PlayStation.

Price cut before the real product overhaul means Sharma's basically buying time to figure out what Game Pass actually is beyond Game.

They raised the price so that they could later drop it and look like the good guys, let’s keep it one hundred percent 💯

How do u retards keep falling for this jeet scam then praising her its insane

Ultimate is still to expensive. Make gamepass one tier like it used to be and make it $15 a month.

Ryan McCaffrey is a joke. His reviews on games are awful and part of the reason why gaming in is terrible. If a company took a risk Ryan gave the game a bad review. If it was Halo or Call of Duty he would rate it as if it was a masterpiece. I can't believe he still has a job

Too late. XBL is a woke kindergarten class full of toddlers. Until they increase the game quality and stop their insane fascist enforcement, it will remain a shit show that isn't worth the money.

Still not low enough. $6 was a slap in the face

@goldballer24tv Great video, enjoyed the recap as well as giving the new CEO a positive shoutout. I agree, we have a right to be skeptical but give her a chance. Rolling back prices -W move.

Great insight! Thank you Ryan for explaining to us dullards that lower prices are better. 😂

hooks budget gamers instantly

They removed content and still increased the price. Sure it's now just a $3 increase instead of $10 but now getting less content than when it was $20 a month. Scam

Xbox has been defeated by Playstation. They need to just go full Publisher. Get out of Hardware.

Its still too much. Bring it back down to 19.99 and I'll think about resubbing.

Jeet takes over Microsoft and hires Jeet for management. Bye bye Xbox.

By putting a crack in the service’s day-and-date benefit? This is why there will be more day-one exceptions down the road. They’ve tested the waters and are getting a pass.

Did anyone else get this email with the price completely wrong? Every link and the sender look legit. 🤷‍♂️

But is it too little too late? They burned up so much of their good will. What is there to bring people back?

Bro is hyping up $14 a fucking year 😂😂😂😂

I wonder if they jacked up the price knowing they were going to fire guy so they can lower the price and make her look like the hero who would lower the price back down but with $2 more.

Ryan McCaffrey fucking sucks.

Win for “gaymers?” Pause… Yo, no homosexual, but I’m a gamer and this a L, I know Ls it’s literally in my name, LMK when us gamers actually get a W, ha…

Go away, IGN

Should have been to $19.99. That would be the sweet spot to get tens of thousands of subscribers immediately.

What a waste of fucking life this entire thing is. No one needs an explanation. It's because the price is too high. Not even you cunts a click

A band-aid on a bullet hole.

A little too late dumbfucks . We Gamers ain’t playing with your stupid asses when it comes to the BS

Ryan has been shitting on Xbox for years because Sony has been paying IGN to do that just like he's cheering the destruction of Xbox now by installing an incompetent at the head to dismantle it. Guess what, they're gonna strip your benefits along with the price not just COD