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I'm excited to share the latest and greatest about Model Context Protocol (MCP). This is where your users are going and I want you to be ready for them when they get there. Join me June 17th for a hands-on workshop to learn all about MCP!
44,935 views • 1 year ago •via X (Twitter)
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Last Quarter for @hexclad my team generated 74 Million Organic impressions, the best part? This is 7 X what we did last year, and it was all through free product. Here's some thought on how we accomplished this. #1 Compounding Impressions Compounding impressions is the 8th wonder of the world. We have been doing influencer outreach for nearly 3 years now. We started in chef creators as the target demo and only expanded outward from there. The same creators who posted 3 years ago are posting now. It's a beautiful thing when you have a great product. #2 Inbound 3 years ago Hexclad didn't have the reputation it does now. As Hexclad's credibility has grown, so has the amount of creators who want to work with them. Our optin rate on outreach is SUPER high, as well as the amount of creators applying on their own. #3 Product Use Cooking is hands down the best category to run influencer marketing. The pans, aprons, hexmills etc are all things that can easily be included in every post for creators posting Recipes. It's not uncommon for the average creator seeded to post 7+ times. This is just a better set than sending another face moisturizer.

Really feels like we're in an MCP TAKEOVER!

If the big players to manage to not mess it up for us, then yes I hope so!

See u there

Sweet!

Excited to sign up for this. Are there any prerequisites I should make sure I am familiar with before registering?

Good question! I should add them to the event details. When you sign up you'll be emailed with details of things to do and research to best prepare

I unfortunately won't be able to join the workshop live 😭 Do you plan to share it in any form later?

I'll probably run it again. Subscribe to be notified





