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I’m not interested in refighting yesterday’s battles. While the Conservative Party is changing I want it to focus on pay, jobs, housing and opportunity. This is what people care about.

46,002 просмотров • 6 месяцев назад •via X (Twitter)

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Jony Ive designed the iPhone. The iMac. The MacBook. He asked Steve Jobs to soften his criticism. Jobs: "No. You're just vain. You want people to like you." Jony was furious. Because he knew it was true. He spent 3 minutes explaining what Jobs actually taught him: The first lesson: Focus. "This sounds really simplistic. But it still shocks me how few people actually practice it." "Steve was the most remarkably focused person I've ever met in my life." "Focus is not something you aspire to. It's not something you decide on Monday. 'You know what, I'm going to be focused.'" "It is every minute asking: why are we talking about this? This is what we're working on." "You can achieve so much when you truly focus." The second lesson: What focus actually means. "One of the things Steve would say, because I think he was concerned that I wasn't focused, he would say: how many things have you said no to?" "And I would have these sacrificial things. Because I wanted to be very honest about it." "So I'd say: I said no to this, and no to that." "But he knew I wasn't vaguely interested in doing those things anyway. So there was no real sacrifice." Here's what real focus means. "Saying no to something that with every bone in your body you think is a phenomenal idea." "That you wake up thinking about." "But you say no to it because you're focusing on something else." The third lesson: The difference between caring about people and caring about being liked. Jony asked Jobs why he was so harsh. "Couldn't we moderate the things we said a little bit?" "Why?" "Because I care about the team." Jobs said something brutally insightful. "No Johnny. You're just really vain." "You just want people to like you." "I thought you really held the work up as the most important. Not how you believed you were perceived by other people." "I was terribly cross." "Because I knew he was right."

Jaynit

194,256 просмотров • 3 месяцев назад