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🚨 IMPORTANT message from ravish kumar! Ayurveda is “natural”. But is it always safe? What lies behind India’s global Ayurveda push? From clinical trials to heavy metals, from ads to regulation, @basantrajsonu's documentary investigates it all. Watch:

12,681 просмотров • 5 месяцев назад •via X (Twitter)

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I just learned from this video that Forest Essentials will soon be fully owned by Estée Lauder, and honestly I’m really upset about it. Forest Essentials was created because its founder couldn’t find products that truly reflected the beauty of Ayurveda. It was supposed to be about honoring ancient Indian wisdom, traditional ingredients, and a philosophy that values balance, nature, and care. So seeing it end up fully owned by a massive Western beauty conglomerate is deeply disappointing to me. Ayurveda is not just a trend or a marketing story. It’s thousands of years of knowledge and tradition. And it’s painful to watch something built on that heritage be absorbed by companies whose main interest is profit. Maybe the products will stay the same. Maybe they won’t. But for me, something important has already changed. Because of that, I won’t be buying Forest Essentials anymore. I would rather support brands that genuinely respect and protect the traditions they come from. I want to support Indian brands owned and run by Hindus, brands that truly honor Ayurveda and respect the sacred knowledge it carries. Ayurveda is more than skincare. It’s our culture, our wisdom, and it deserves to remain in Indian hands. Forest Essentials → being fully acquired by Estée Lauder Companies Kama Ayurveda → majority owned by Puig Dr. Sheth’s → majority stake acquired by Honasa Consumer (the parent company of Mamaearth) These deals happen because global beauty groups want access to India’s fast-growing beauty and wellness market, especially areas like Ayurveda and natural skincare.

JIX5A

155,520 просмотров • 4 месяцев назад