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In 1971, Levi’s released ‘The Stranger,’ a psychedelic-style animated commercial set in a surreal Old West landscape. The ad reflected the era’s counterculture aesthetics and marked Levi’s shift toward more youth-oriented branding

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LEVI'S - THE STRANGER (1971): This psychedelic Levi jeans advert is a beautifully animated work of art (rotoscoping in action!). Spoken word jazz legend Ken Nordine provides the cool voiceover.
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Levi’s Old-School Jeans Had One Painful Flaw… Back in 1873, Levi’s added copper rivets to their jeans for American miners and cowboys so the pockets wouldn’t rip from heavy tools and rocks. One of those rivets was right in the crotch. Brilliant for durability… until cowboys squatted by the campfire. That metal rivet turned into a red-hot branding iron in the worst possible place. They kept it for 70 years anyway — until WWII metal rationing finally gave them the perfect excuse to quietly remove it in 1941. Years later, Levi’s even poked fun at themselves with a hilarious self-deprecating ad campaign about the infamous crotch rivet. Only in America 🇺🇸
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Levi’s Old-School Jeans Had One Painful Flaw… Back in 1873, Levi’s added copper rivets to their jeans for American miners and cowboys so the pockets wouldn’t rip from heavy tools and rocks. One of those rivets was right in the crotch. Brilliant for durability… until cowboys squatted by the campfire. That metal rivet turned into a red-hot branding iron in the worst possible place. They kept it for 70 years anyway — until WWII metal rationing finally gave them the perfect excuse to quietly remove it in 1941. Years later, Levi’s even poked fun at themselves with a hilarious self-deprecating ad campaign about the infamous crotch rivet. Only in America 🇺🇸

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Next to the evocative images that Jesús Franco created in "Vampyros Lesbos" (1971), it is the music that is most memorable about the film. Forsaking the typical jazz of his previous films, Franco came up with a psychedelic sound. European audiences loved the style and ambiguity of the film making it a big success in Europe when it was released in late 1971. Something about the film has stayed resonant with audiences over the years. The soundtrack was innovative enough that 20 years after it was first released it became a Top 10 hit on the British alternative music charts. ("P€rv€rse T!tillation: The Exploitation Cinema of Italy, Spain and France, 1960–1980", Danny Shipka, 2011) P.S: On this day, 55 years ago, "Vampyros Lesbos" (1971) was released in West Germany.
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🇺🇸On February 13, 1980, Vice-President Walter F. Mondale officially opened the Winter Olympics in Lake Placid. For the ceremony, Team USA, outfitted by Levi Strauss, wore cowboy hats, shearling jackets, plaid shirts, wool sweaters, cowboy boots and, of course, Levi’s jeans
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