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In 2025, everything is going to change about how we create content and do marketing. Today, we are introducing Superscale. This year, more people will become builders of software than ever before. This means more apps and websites in the world, aiming to reach the attention of their soon-to-be...

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Patrick Haede

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65,475 views • 1 year ago •via X (Twitter)

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𝗧𝗼𝗱𝗮𝘆, 𝘄𝗲 𝗮𝗿𝗲 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗼𝗹𝗱𝗲𝘀𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘄𝗲 𝗵𝗮𝘃𝗲 𝗲𝘃𝗲𝗿 𝘄𝗼𝗿𝗸𝗲𝗱 𝗼𝗻. 3 announcements that will change everything for Superscale 🔥💬🚀 First, we have closed a $5M Pre Seed round led by Creandum (Investors in Lovable, Spotify, Trade Republic, depop, Amie and more) with participation from S16VC and Interface Capital. As we are assembling the best group of investors imaginable around Superscale, we are beyond excited to welcome them in one of Europe’s fastest fundraises ever, starting to term sheet in 6 days 🏎️ Second, we are launching Superscale’s product. As of today, everyone can sign up and start creating marketing content, just by prompting. It is a product you have to experience. We are starting with Social content focused on TikTok, Instagram and Facebook. Discover all features in the video. Third, a special announcement for our first customers: Comment “Magic” on this post or on X and we will DOUBLE your credits for the first month, that is literally 100s of ads you can create, starting at $49 / month. Today, you will discover prompting to create your marketing content. Welcome to a new era, welcome to Superscale. Comment “Magic” for 2x credits on your first month 🚀🔥
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𝗧𝗼𝗱𝗮𝘆, 𝘄𝗲 𝗮𝗿𝗲 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗼𝗹𝗱𝗲𝘀𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘄𝗲 𝗵𝗮𝘃𝗲 𝗲𝘃𝗲𝗿 𝘄𝗼𝗿𝗸𝗲𝗱 𝗼𝗻. 3 announcements that will change everything for Superscale 🔥💬🚀 First, we have closed a $5M Pre Seed round led by Creandum (Investors in Lovable, Spotify, Trade Republic, depop, Amie and more) with participation from S16VC and Interface Capital. As we are assembling the best group of investors imaginable around Superscale, we are beyond excited to welcome them in one of Europe’s fastest fundraises ever, starting to term sheet in 6 days 🏎️ Second, we are launching Superscale’s product. As of today, everyone can sign up and start creating marketing content, just by prompting. It is a product you have to experience. We are starting with Social content focused on TikTok, Instagram and Facebook. Discover all features in the video. Third, a special announcement for our first customers: Comment “Magic” on this post or on X and we will DOUBLE your credits for the first month, that is literally 100s of ads you can create, starting at $49 / month. Today, you will discover prompting to create your marketing content. Welcome to a new era, welcome to Superscale. Comment “Magic” for 2x credits on your first month 🚀🔥

Patrick Haede

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Jeff Bezos: “word-of-mouth is more powerful than it has ever been before” In this 2012 interview, Bezos argues this development has dramatic implications for business strategy: “In the past, if you were making a product, the right business strategy was to put 70% of your attention, energy, and dollars into marketing the product and 30% into building a great product. So you could win with a mediocre product if you were a good enough marketer. And I think that is getting harder to do.” He continues: “The right way to respond to this if you’re a company is to say, I’m going to put the vast majority of my energy, attention, and dollars into building a great product or service. And put a smaller amount into shouting about it (marketing). Because I know if I build a great product or service, my customers will tell each other.”
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21,805 views • 10 months ago

Shipped the next version of ✨ 1. You can finally sign up and create projects. 2. Projects are to group prompts you want to monitor for your brand or product visibility across LLMs. 3. You can upgrade to get access to more prompts and models. I know it is not perfect. I know there will be a lot of issues. And it lacks a lot of features. Working on it! LLMConsole will become the best marketing platform for LLMs 😘
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Shipped the next version of ✨ 1. You can finally sign up and create projects. 2. Projects are to group prompts you want to monitor for your brand or product visibility across LLMs. 3. You can upgrade to get access to more prompts and models. I know it is not perfect. I know there will be a lot of issues. And it lacks a lot of features. Working on it! LLMConsole will become the best marketing platform for LLMs 😘

Dmytro Krasun

14,405 views • 1 year ago

.meow talks to Youtube co-founder steve chen about UGC and UGM: “You’re obviously one of the pioneers of this thing called UGC, right? User Generated Content. And then what we are seeing now in this space is what I call UGM — User Generated Money. In UGC, the value is created from the users. And then in Web3 or crypto, the value is generated from the users too. In UGC, we move from an era of the big studios—the big studios create the content, they monetize the content, and they get the value from the content. But what you did is that you democratized the process. You allowed users to create the content, market the content too, and also get the value from the content. For example, if you’re Netflix, you have to make the content, market it, and run advertising globally. You go anywhere across the world—Japan, Tokyo, Europe—you see Netflix advertisements everywhere. But in this new era, the users are the ones that market their own content. And the same thing is happening in the crypto world. The users are generating the money, marketing the money, and getting the value of the money. There are a lot of nuances to this but generally speaking, it’s fascinating because we are really at the nexus of UGC and UGM.”
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Steve Dagostino

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Gergely Orosz

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Seth Godin gave a masterclass on how to build an unforgettable brand in the age of AI: 1. Marketing is not about spend. It is about creating the conditions for other people to eagerly spread your idea. 2. Authenticity is overrated. What customers actually want is consistency. Show up the same way every single time and that is worth more than any Super Bowl ad. 3. Everything your company does is a marketing decision. How you answer the phone. What you charge. How you design things. Marketing is not a department. It is everything. 4. Trust is simple. Make a promise. Keep it. Especially when it is hard. 5. Successful brands are built with your customers talking about you. Not you talking about you. 6. A brand is not a logo. A brand is a promise. Nike has a brand. Hyatt has a logo. One of them you know exactly what to expect. The other you do not. 7. You are measuring the wrong things. Follower counts. Stock price. Open rates. False proxies will take your business in the wrong direction faster than anything else. 8. Social media followers mean nothing. Godin has 400,000 Instagram followers and says if he posts about a new book maybe 12 people buy it. The number is a distraction. 9. Stop trying to be famous. The goal is not to get more famous. The goal is to get less famous and more trusted. 10. Average marketing reaches average people. Average people will not buy your product. You need the people who will talk about you, challenge you, and eagerly pay more for better. 11. When you pick your customers you pick your future. Stop trying to reach everyone. Start trying to deeply serve someone specific. 12. Better beats louder every time. One guy running a wine email list with 130,000 subscribers does $30 million a year in revenue. No ads. No social media hustle. Just consistently better. 13. The real opportunity with AI is not making things cheaper. It is making things better. The businesses that use AI to deepen relationships will win. The ones using it to cut costs will race to the bottom. 14. Your job is not to do your job. Your job is to solve problems for other people and make things better by making better things. Everything else is just noise. 15. When AI becomes the buyer it will always choose the cheapest option. If your entire business strategy is being the cheapest, AI will destroy you. The only protection is being worth it in ways that cannot be easily measured. 16. The next level of marketing is permission at a depth nobody has achieved before. The brand that knows your tools, your projects, your needs, and shows up to help without being asked will be impossible to replace. 17. Most businesses will use AI to spam more people faster. The businesses that win will use AI to serve fewer people better. That gap is the biggest opportunity in marketing right now. 18. You have a squadron of summer interns available for twenty dollars a month. They are not that good but they are very eager. The businesses learning to be good bosses of AI right now will have an enormous advantage over everyone waiting to figure it out later. 19. The question every business should be asking is not how do I get more attention. It is how do I become the kind of business that people would genuinely miss if it disappeared tomorrow. That answer is your entire marketing strategy.
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Seth Godin gave a masterclass on how to build an unforgettable brand in the age of AI: 1. Marketing is not about spend. It is about creating the conditions for other people to eagerly spread your idea. 2. Authenticity is overrated. What customers actually want is consistency. Show up the same way every single time and that is worth more than any Super Bowl ad. 3. Everything your company does is a marketing decision. How you answer the phone. What you charge. How you design things. Marketing is not a department. It is everything. 4. Trust is simple. Make a promise. Keep it. Especially when it is hard. 5. Successful brands are built with your customers talking about you. Not you talking about you. 6. A brand is not a logo. A brand is a promise. Nike has a brand. Hyatt has a logo. One of them you know exactly what to expect. The other you do not. 7. You are measuring the wrong things. Follower counts. Stock price. Open rates. False proxies will take your business in the wrong direction faster than anything else. 8. Social media followers mean nothing. Godin has 400,000 Instagram followers and says if he posts about a new book maybe 12 people buy it. The number is a distraction. 9. Stop trying to be famous. The goal is not to get more famous. The goal is to get less famous and more trusted. 10. Average marketing reaches average people. Average people will not buy your product. You need the people who will talk about you, challenge you, and eagerly pay more for better. 11. When you pick your customers you pick your future. Stop trying to reach everyone. Start trying to deeply serve someone specific. 12. Better beats louder every time. One guy running a wine email list with 130,000 subscribers does $30 million a year in revenue. No ads. No social media hustle. Just consistently better. 13. The real opportunity with AI is not making things cheaper. It is making things better. The businesses that use AI to deepen relationships will win. The ones using it to cut costs will race to the bottom. 14. Your job is not to do your job. Your job is to solve problems for other people and make things better by making better things. Everything else is just noise. 15. When AI becomes the buyer it will always choose the cheapest option. If your entire business strategy is being the cheapest, AI will destroy you. The only protection is being worth it in ways that cannot be easily measured. 16. The next level of marketing is permission at a depth nobody has achieved before. The brand that knows your tools, your projects, your needs, and shows up to help without being asked will be impossible to replace. 17. Most businesses will use AI to spam more people faster. The businesses that win will use AI to serve fewer people better. That gap is the biggest opportunity in marketing right now. 18. You have a squadron of summer interns available for twenty dollars a month. They are not that good but they are very eager. The businesses learning to be good bosses of AI right now will have an enormous advantage over everyone waiting to figure it out later. 19. The question every business should be asking is not how do I get more attention. It is how do I become the kind of business that people would genuinely miss if it disappeared tomorrow. That answer is your entire marketing strategy.

Yasmine Khosrowshahi

125,773 views • 10 days ago

Today marks a proud milestone for Zeta and a moment to reflect on the journey built by our customers, our people, and a shared belief in what this company could become. This video captures an incredible chapter in the Zeta story, from ringing the bell at the NYSE 🏛 to seeing the future we envisioned come to life. We are leading the AI marketing revolution, and I could not be more excited about what comes next. Extremely proud of this team and what we have built together. $zeta LG 🚀🚀🚀
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Today marks a proud milestone for Zeta and a moment to reflect on the journey built by our customers, our people, and a shared belief in what this company could become. This video captures an incredible chapter in the Zeta story, from ringing the bell at the NYSE 🏛 to seeing the future we envisioned come to life. We are leading the AI marketing revolution, and I could not be more excited about what comes next. Extremely proud of this team and what we have built together. $zeta LG 🚀🚀🚀

David A Steinberg

652,189 views • 18 days ago

We are building Cursor for going viral Introducing realistic speaking characters ads on Superscale You literally don't have to pay $1000 for just one video to an influencer Instead make 100s of videos with Superscale to go viral and for your Facebook, Instagram and TikTok ads I recorded a quick guide on how you can create winning ads, comment "Video" & I will send it to you Shoutout to the entire Superscale team for pushing the frontier on this
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We are building Cursor for going viral Introducing realistic speaking characters ads on Superscale You literally don't have to pay $1000 for just one video to an influencer Instead make 100s of videos with Superscale to go viral and for your Facebook, Instagram and TikTok ads I recorded a quick guide on how you can create winning ads, comment "Video" & I will send it to you Shoutout to the entire Superscale team for pushing the frontier on this

Patrick Haede

14,260 views • 10 months ago

"You should spend your marketing budget where your customers are spending their time". I've said this a lot - but so many ask me, well how? How do I find that out and how do I use that information to form a solid strategy? Marketing has changed more in the last 3 years than in the last 50! So much that, I did a poll recently and it showed that 60% of marketing directors aren’t sure how to spend their marketing budget in 2023. With new platforms, changing consumer behaviour, and tighter budgets - where are you going to get your ROI? If you want to know how, I am choosing 2 senior marketers (any field) to show you what I would do with your budget. Comment a 👋 below if you are interesting in my take regarding your brand! Using Bubbles , i'll record a video for you and actually show how we put a quick fire strategy together #Marketing #Ad #SEO #PR #Digitalmarketing
1:12

"You should spend your marketing budget where your customers are spending their time". I've said this a lot - but so many ask me, well how? How do I find that out and how do I use that information to form a solid strategy? Marketing has changed more in the last 3 years than in the last 50! So much that, I did a poll recently and it showed that 60% of marketing directors aren’t sure how to spend their marketing budget in 2023. With new platforms, changing consumer behaviour, and tighter budgets - where are you going to get your ROI? If you want to know how, I am choosing 2 senior marketers (any field) to show you what I would do with your budget. Comment a 👋 below if you are interesting in my take regarding your brand! Using Bubbles , i'll record a video for you and actually show how we put a quick fire strategy together #Marketing #Ad #SEO #PR #Digitalmarketing

Carrie Rose

16,108 views • 3 years ago

The Marketing department is changing. The role of the CMO is changing. Across all the CEOs that I talk to, Marketing is the team that is using AI the most (second to Engineering). The role is becoming more cross functional, more dynamic. Ivan Zhao talks about how this shift at Notion: - Storytelling is now embedded with the Product team - Demand generation is serve the sales function Those that are part of the Marketing team are now Marketing "and Sales" or Marketing "and Product". This is the evolution to the five tool operator. Links below to my chat with Ivan 👇
0:42

The Marketing department is changing. The role of the CMO is changing. Across all the CEOs that I talk to, Marketing is the team that is using AI the most (second to Engineering). The role is becoming more cross functional, more dynamic. Ivan Zhao talks about how this shift at Notion: - Storytelling is now embedded with the Product team - Demand generation is serve the sales function Those that are part of the Marketing team are now Marketing "and Sales" or Marketing "and Product". This is the evolution to the five tool operator. Links below to my chat with Ivan 👇

Brian Halligan

42,016 views • 1 month ago

WEN MARKETING? "The tech is great, but wen marketing?" That's one of the most common pieces of critical feedback we get but if you know anything about us, you know that we love critical feedback because it helps us understand how we can make more rapid progress on our mission to accelerate decentralization through accessibility. We’ve heard your feedback which is why we’ve been working hard on a marketing campaign that we’re really very, very excited about because it will dramatically expand awareness of Koinos while staying true to our roots and our values. The objective guiding the campaign is clear, ambitious, and achievable: we’re going to onboard 20 new dApps and 100,000 users in 6 months. It’s a holistic plan that involves targeted developer outreach, community engagement, promotional activities, challenges, and more. Koinos has a totally unique backstory which requires an equally unique marketing campaign that calls upon our most valuable resource: You, the Koinos Community. This campaign isn't just about reaching our goals; it's about exposing the world to this amazing community and movement to make decentralized applications accessible to all. With Koinos a developer can build a successful blockchain-based application in just ONE WEEK, at practically NO COST. That means developers have virtually no RISK when they build on Koinos. And Koinos is equally low risk for users who don’t even need to acquire tokens before using applications which simultaneously delivers the kind of frictionless user experience that allows applications to GO VIRAL. By DERISKING both development and usage, Koinos unblocks adoption and creates the opportunity for exponential growth. In short, Koinos has the potential to transform the world by mainstreaming decentralization and we want to expose as many developers to this opportunity as possible. In the coming days and weeks, we will reveal more details about the campaign and how you can get involved, whether you’re a dApp developer or an advocate for decentralization. So stay tuned and be sure to follow us on twitter KoinosGroup 🔮 and to learn more about #Koinos, go to
2:21

WEN MARKETING? "The tech is great, but wen marketing?" That's one of the most common pieces of critical feedback we get but if you know anything about us, you know that we love critical feedback because it helps us understand how we can make more rapid progress on our mission to accelerate decentralization through accessibility. We’ve heard your feedback which is why we’ve been working hard on a marketing campaign that we’re really very, very excited about because it will dramatically expand awareness of Koinos while staying true to our roots and our values. The objective guiding the campaign is clear, ambitious, and achievable: we’re going to onboard 20 new dApps and 100,000 users in 6 months. It’s a holistic plan that involves targeted developer outreach, community engagement, promotional activities, challenges, and more. Koinos has a totally unique backstory which requires an equally unique marketing campaign that calls upon our most valuable resource: You, the Koinos Community. This campaign isn't just about reaching our goals; it's about exposing the world to this amazing community and movement to make decentralized applications accessible to all. With Koinos a developer can build a successful blockchain-based application in just ONE WEEK, at practically NO COST. That means developers have virtually no RISK when they build on Koinos. And Koinos is equally low risk for users who don’t even need to acquire tokens before using applications which simultaneously delivers the kind of frictionless user experience that allows applications to GO VIRAL. By DERISKING both development and usage, Koinos unblocks adoption and creates the opportunity for exponential growth. In short, Koinos has the potential to transform the world by mainstreaming decentralization and we want to expose as many developers to this opportunity as possible. In the coming days and weeks, we will reveal more details about the campaign and how you can get involved, whether you’re a dApp developer or an advocate for decentralization. So stay tuned and be sure to follow us on twitter KoinosGroup 🔮 and to learn more about #Koinos, go to

KoinosGroup 🔮

32,811 views • 3 years ago

Stripe co-founder John Collison on the two types of people who will thrive in the AI era over the next 10 to 20 years: He identifies two categories of people he's "super bullish on": First: high-agency people. "We know this at Stripe. The people who are like, I've been talking to customers. I know exactly what we should do. We got to go fix this. But the people who have that pep in their step and they want to go make Stripe better." The idea is simple. The people who don't wait around for permission, who figure out what needs doing and go do it, now have leverage they've never had before. AI lets them execute faster without needing to assemble a huge team behind them. Second: double majors. "I think if you understand software and understand finance or if you understand software and understand marketing, you now can go massively improve the entire marketing funnel for your company and one person can do." John Collison connects this to a famous Paul Graham observation: "Typically an entrepreneurship team a founding team has a collection of like five or six skills between two founders three founders." He also points to Charlie Munger's case for multidisciplinary thinking, noting it's easier than ever to pick up a functional grasp of new fields: "He thinks getting a functional understanding of many disciplines is not that hard you can just go read the books now you know you can talk to your AI about it and so I think multidisciplinary thinkers are going to do incredibly well." The throughline is the same for both: AI closes the gap between knowing what to do and being able to do it. One person can now move at the pace of a full team, and combine skills that used to require entire departments.
1:00

Stripe co-founder John Collison on the two types of people who will thrive in the AI era over the next 10 to 20 years: He identifies two categories of people he's "super bullish on": First: high-agency people. "We know this at Stripe. The people who are like, I've been talking to customers. I know exactly what we should do. We got to go fix this. But the people who have that pep in their step and they want to go make Stripe better." The idea is simple. The people who don't wait around for permission, who figure out what needs doing and go do it, now have leverage they've never had before. AI lets them execute faster without needing to assemble a huge team behind them. Second: double majors. "I think if you understand software and understand finance or if you understand software and understand marketing, you now can go massively improve the entire marketing funnel for your company and one person can do." John Collison connects this to a famous Paul Graham observation: "Typically an entrepreneurship team a founding team has a collection of like five or six skills between two founders three founders." He also points to Charlie Munger's case for multidisciplinary thinking, noting it's easier than ever to pick up a functional grasp of new fields: "He thinks getting a functional understanding of many disciplines is not that hard you can just go read the books now you know you can talk to your AI about it and so I think multidisciplinary thinkers are going to do incredibly well." The throughline is the same for both: AI closes the gap between knowing what to do and being able to do it. One person can now move at the pace of a full team, and combine skills that used to require entire departments.

Big Brain AI

96,301 views • 1 month ago

Jensen Huang just said this is the greatest era in history to build software. AI agents will not kill software. They will do the exact opposite: create a massive new wave of software demand. at NVIDIA GTC Taipei 2026 "Click and type. We now replace that with explaining to the AI what we want, our intent, and the AI generates the code or uses tools to produce the necessary output. This is how computers are going to work in the future. This is Agentic AI. For two years, we've been building toward this, and now it has arrived. One of the big breakthroughs, of course, is tool use. A lot of people have said, “Jensen, AI is coming. Agentic AI is coming. Therefore, all the software companies are going to go out of business.” This is exactly the opposite. Because there are going to be so many agents, the world is no longer limited by the number of people. Therefore, those agents are going to use more tools than ever. This is actually an incredible time to be a software company. But the software has to be presented to the agent in a way that the agent can use it. This is a big breakthrough. And in fact, what we have done, as you know, what Nvidia’s treasure..." ---- From 'NVIDIA' YT channel (link in comment)
0:59

Jensen Huang just said this is the greatest era in history to build software. AI agents will not kill software. They will do the exact opposite: create a massive new wave of software demand. at NVIDIA GTC Taipei 2026 "Click and type. We now replace that with explaining to the AI what we want, our intent, and the AI generates the code or uses tools to produce the necessary output. This is how computers are going to work in the future. This is Agentic AI. For two years, we've been building toward this, and now it has arrived. One of the big breakthroughs, of course, is tool use. A lot of people have said, “Jensen, AI is coming. Agentic AI is coming. Therefore, all the software companies are going to go out of business.” This is exactly the opposite. Because there are going to be so many agents, the world is no longer limited by the number of people. Therefore, those agents are going to use more tools than ever. This is actually an incredible time to be a software company. But the software has to be presented to the agent in a way that the agent can use it. This is a big breakthrough. And in fact, what we have done, as you know, what Nvidia’s treasure..." ---- From 'NVIDIA' YT channel (link in comment)

Rohan Paul

16,584 views • 27 days ago

Steve Jobs on how to build a great brand After re-joining Apple in 1996, Steve Jobs announced the “Think different” campaign with the following statement: “To me, marketing is about values. This is a very complicated and noisy world. We’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” He cites Nike as one of the greatest jobs of marketing the universe has ever seen: “Remember, Nike sells a commodity—they sell shoes! And yet when you think of Nike, you feel something different than a shoe company. In their ads, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes, and they honor great athletics. That’s who they are, that’s what they are about.” Marketing guru Seth Godin also used Nike as an example of great branding in a blog post a few years ago: “If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.” Jobs goes on to explain how the Apple team arrived at the “Think Different” campaign: “Our customers want to know who is Apple and what is it that we stand for. Where do we fit in this world? What we’re about isn’t making boxes for people to get their jobs done—although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that. Apple at the core—its core value—is that we believe people with passion can change the world for the better… And that those people who are crazy enough to think that they can change the world are the ones who actually do.” He continues: “And so, what we’re going to do in our first brand marketing campaign in several years is to get back to that core value. A lot of things have changed. The market is in a totally different place than it was a decade ago, and Apple is totally different… the products and the distribution strategy and the manufacturing are totally different. And we understand that. But values and core values—those things shouldn’t change. The things that Apple believed in, at its core, are the same things that Apple really stands for today.” Apple’s “Think Different” campaign was designed to honor those people who have changed the world. And as Jobs so eloquently put it: “Some of them are living. Some of them are not. But the ones that aren’t, you’ll know that if they ever used a computer, it would’ve been a Mac. The theme of the campaign is ‘Think Different.’ It’s honoring the people who think different and who move this world forward. And it is what we are about. It touches the soul of this company.” If you’re looking to create a great brand, I’d start out by asking: what are your core values and what does your company honor?
6:48

Steve Jobs on how to build a great brand After re-joining Apple in 1996, Steve Jobs announced the “Think different” campaign with the following statement: “To me, marketing is about values. This is a very complicated and noisy world. We’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” He cites Nike as one of the greatest jobs of marketing the universe has ever seen: “Remember, Nike sells a commodity—they sell shoes! And yet when you think of Nike, you feel something different than a shoe company. In their ads, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes, and they honor great athletics. That’s who they are, that’s what they are about.” Marketing guru Seth Godin also used Nike as an example of great branding in a blog post a few years ago: “If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.” Jobs goes on to explain how the Apple team arrived at the “Think Different” campaign: “Our customers want to know who is Apple and what is it that we stand for. Where do we fit in this world? What we’re about isn’t making boxes for people to get their jobs done—although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that. Apple at the core—its core value—is that we believe people with passion can change the world for the better… And that those people who are crazy enough to think that they can change the world are the ones who actually do.” He continues: “And so, what we’re going to do in our first brand marketing campaign in several years is to get back to that core value. A lot of things have changed. The market is in a totally different place than it was a decade ago, and Apple is totally different… the products and the distribution strategy and the manufacturing are totally different. And we understand that. But values and core values—those things shouldn’t change. The things that Apple believed in, at its core, are the same things that Apple really stands for today.” Apple’s “Think Different” campaign was designed to honor those people who have changed the world. And as Jobs so eloquently put it: “Some of them are living. Some of them are not. But the ones that aren’t, you’ll know that if they ever used a computer, it would’ve been a Mac. The theme of the campaign is ‘Think Different.’ It’s honoring the people who think different and who move this world forward. And it is what we are about. It touches the soul of this company.” If you’re looking to create a great brand, I’d start out by asking: what are your core values and what does your company honor?

Startup Archive

338,047 views • 2 years ago

2 girls. 1 is human. 1 is AI. Who gets more sales? We’re about to enter a whole new world of marketing and content. I hope you’re paying attention! By the end of the year, AI will be 100% human-like. Right now it’s 70%. So the time to get started is now. The first 5 videos are free on
1:50

2 girls. 1 is human. 1 is AI. Who gets more sales? We’re about to enter a whole new world of marketing and content. I hope you’re paying attention! By the end of the year, AI will be 100% human-like. Right now it’s 70%. So the time to get started is now. The first 5 videos are free on

Nuseir Yassin

46,628 views • 3 months ago

WE ARE HIRING ‼️ Have you got boxing knowledge and a hunger to get access that most people can only dream of having? Do you want to become part of one of the biggest boxing communities in the world and have YOUR content seen by people in over 232 countries PLUS travel the world and interview some of the biggest stars in sport? Well, this could be for you 👀 All you have to do is email info@ifltv.com a short reel telling US why you are perfect for the job 📧 Good luck!
0:57

WE ARE HIRING ‼️ Have you got boxing knowledge and a hunger to get access that most people can only dream of having? Do you want to become part of one of the biggest boxing communities in the world and have YOUR content seen by people in over 232 countries PLUS travel the world and interview some of the biggest stars in sport? Well, this could be for you 👀 All you have to do is email [email protected] a short reel telling US why you are perfect for the job 📧 Good luck!

IFL TV

128,539 views • 1 year ago

🔥🚨 MARKETING CONTENT PREVIEW: See our Luxembourg Director Ron Mukherjee 🚨🔥 We are excited to share a sneak peek into the incredible journey of our Luxembourg Managing Director, Ron Mukherjee. In this exclusive preview, Ron expresses how amazed he is by the #EstateX family and the dedication behind our mission. Having been deeply involved in our project for quite some time, This is just a small preview of what we have in store. We are preparing to launch a massive video marketing campaign that will captivate and engage audiences on a whole new level. Here’s what you can expect: ✅ Vlogs ✅ Interactive explainers about our ecosystem, business solutions and token economy ✅ Vision videos and animations that illustrate our goals ✅ Behind-the-scenes insights with our team videos And so much more! We are investing in high-quality content, which will play a crucial role in attracting the masses. In the fast-paced world of crypto, no one is delivering content at the scale and quality that we are. High-quality storytelling and visual content not only capture attention but also help break down complex ideas, making our mission clear and accessible to everyone. That’s why we’ve brought on more video editors and graphic designers to ensure we exceed expectations. Enjoy this preview for now, but get ready for a flood of content coming your way soon! We will be dropping videos where you can meet our directors, team members, and much more! Stay tuned—big things are coming! $ESX #RWA #Tokenization #RealEstate
0:30

🔥🚨 MARKETING CONTENT PREVIEW: See our Luxembourg Director Ron Mukherjee 🚨🔥 We are excited to share a sneak peek into the incredible journey of our Luxembourg Managing Director, Ron Mukherjee. In this exclusive preview, Ron expresses how amazed he is by the #EstateX family and the dedication behind our mission. Having been deeply involved in our project for quite some time, This is just a small preview of what we have in store. We are preparing to launch a massive video marketing campaign that will captivate and engage audiences on a whole new level. Here’s what you can expect: ✅ Vlogs ✅ Interactive explainers about our ecosystem, business solutions and token economy ✅ Vision videos and animations that illustrate our goals ✅ Behind-the-scenes insights with our team videos And so much more! We are investing in high-quality content, which will play a crucial role in attracting the masses. In the fast-paced world of crypto, no one is delivering content at the scale and quality that we are. High-quality storytelling and visual content not only capture attention but also help break down complex ideas, making our mission clear and accessible to everyone. That’s why we’ve brought on more video editors and graphic designers to ensure we exceed expectations. Enjoy this preview for now, but get ready for a flood of content coming your way soon! We will be dropping videos where you can meet our directors, team members, and much more! Stay tuned—big things are coming! $ESX #RWA #Tokenization #RealEstate

EstateX

80,618 views • 1 year ago