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In the studio working on “99 Problems” with Jay-Z, Rick Rubin has the idea to start the song acapella:

Billy Oppenheimer

111,450 subscribers

1,001,353 views • 3 years ago •via X (Twitter)

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7 Comments

Billy Oppenheimer3 years ago

One of my favorite Daily Stoic emails begins, “The guy that spoke before Lincoln at Gettysburg went on for about 2 hours—his speech was 13,607 words long. Lincoln got up and spoke just 271 words." Follow @bpoppenheimer for more content like this!

Billy Oppenheimer3 years ago

The Rick Rubin/Jay-Z clip was cut together from these two videos:

Primeletics3 years ago

Always blows my mind when people get history like this recorded.

Wealthbridge3 years ago

@TKPhysPrep Everything he touches turns to platinum

Daryl 🐅 🍁🧀 🦈3 years ago

The best to ever do it. Rick Rubin will live in infamy for the work he has done.

Cheesetrader3 years ago

@dailystoic This pod w @tylercowen and Rick Rubin was fantastic

Sid Uppal3 years ago

Interesting to also consider this from the pov of remote work and ideation.

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I love this so much. On Rick Rubin’s first album, instead of “Produced by rick rubin” he wrote “REDUCED by rick rubin” Rick The Reducer It’s always been a curious thing… why is Rick Rubin so successful? - Can you play instruments? “...barely” - Do you make beats? “no” - Do you write songs? “nope” At first I thought maybe he’s just a dude coasting on his zen aura and A++ beard. But that doesn’t explain how you win 9 Grammy’s, co-found Def Jam, and help produce hits in every genre from Rock to Rap to Pop over 30+ years. “The most important music producer in the past 20 years” - MTV Rick calling himself a ‘reducer’ rather than a ‘producer’ is a good hint at his genius. But that sounds so general. What does it actually mean? You ask and the youtube gods giveth us an example: Check out this video below of Jay Z recording with Rick. Rick tells him “maybe we start acapella” (no beat, no background vocals, no sound effects). That became the iconic intro to the song 99 Problems. Golden nugget #1 – “when you add layers to make it bigger….The more you add, the smaller it gets” - Rick Rubin Golden nugget #2 – as a creator, we often have a draft or prototype that’s “not great yet”. The urge is to ADD to make things better. But the great artists show us that we should REDUCE it down. Instagram started as an app called Burbn with all kinds of features (Friends! Locations! Check Ins! Points! Photos!) — but when they hit a wall, they decided to REDUCE features. Going all in on photos with filters. They removed 90% of the app features…and yet the app got 10X more valuable. Addition via subtraction.

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