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India's biggest 2-wheeler fast charging network just got even bigger. Learn more about the Ather Grid here: #EV #ChargingStation #Ather

18,043 次观看 • 2 年前 •via X (Twitter)

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The fourth edition of Ather Community Day is here! The idea behind these community days actually goes back to 2016. Back then, we were a startup without a product. We started Community Meetups as a way to tell our stories and, just as importantly, learn from our owners. Those conversations shaped not just how we talked about Ather, but what we built. As Ather grew, those meetups grew with us. In 2023, they became the first Ather Community Day with around 700 people. Last year, nearly 5,000 people joined us. While the scale changed, the purpose luckily hasn't. Community Day has always been where we share the thinking behind our products. The engineering decisions. The design trade offs. The details our teams spend months, and often years, obsessing over. Some of those stories might seem small. In 2024, we spent five minutes on stage talking about a storage box 🤯. Last year, we explained how we reinvented cruise control. Most product launches don't dwell on these details. Most product launches are not aimed at the customer at all. We do, because we believe they're what make the experience feel effortless. This year is a particularly important one for us. We'll unveil the first scooter built on our all new EL platform. Our biggest product launch yet. EL is our first all new vehicle platform since the original 450. We built it with a simple objective. Bring the Ather experience to a much larger audience without compromising on what makes an Ather, an Ather. It's our entry into the mass market scooter segment and the beginning of the next chapter for Ather. And EL is just one part of the story. We'll also share what's next across the Ather ecosystem and give everyone a closer look at some of the work happening inside our engineering and R&D teams. Look forward to meeting you all in Bengaluru on 29th August!

Tarun Mehta

20,675 次观看 • 1 个月前