Introducing a better way to butter. iD Butterstick. No more icky-sticky ways. Refillable, reusable and portable. We’re making butter better. Like we make better batter. #Butterstick #iDButterstick #Innovation #ProductLaunch #iDFreshFood

Oh. This isn’t so great honestly! I got interested as thought this will be like a stick a lot many sunscreens are making these days, that kind of packaging. But this is some squeeze kind of thing- what about temperature? In India’s summers? And plastic?

I love iD and all its products but this one isn't new and seems to be worse than existing solutions (all plastic instead of steel) :( Example: Cooks Innovations Butter Mill SM1410

We are so struggling to dispose and recycle plastic now a days… why we need another plastic container for butter?? 🙄 Plz put some innovation thr than making the butter better! @PlasticPollutes

Please come up with an IPO, Indian stock market is waiting

Indeed, an interesting way to butter 👏 That said, is this refillable or is it a one time use and throw? From an ecological, sustainability point of view, wouldn’t butter in butter paper in a cardboard box be better than a one time use and throw plastic butter stick?

Toast Garam aur Butter Naram. Any other procedure of buttering a toast is definitely not an improvement. Atleast not for those who enjoy watching soft butter melting on a hot toast.

Why call it just a "stick" ? Why not brand it more ambitiously, like the physical design itself? Butter Bell? Butter Bat? Golden opportunity at positioning being squandered.

Innovation thy name is iD 👍🏼👍🏼👍🏼

Here is a request from a parent, I am stressed about food being packed in plastic. From oil to snacks it’s wrapped in it. I hope that as a thoughtful and innovative Entrepreuner, you will find a way to keep plastic away from food.

The pain of applying butter on bread while it breaks or doesn't apply evenly is real. But that's because the butter is solid when taken out of the fridge. I'm curious how this butter stick works. Will definitely give it a try and happy to see it's refillable and reusable.