Introducing Agent 2.0 Go from a simple prompt to fully realized marketing briefs and campaign assets right inside of Runway Agent. You can also easily analyze your performance data to improve your creative and scale it across platforms, formats and markets. Agent is being built to become the most... capable autonomous agent for real-world work.show more

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Prompt to published ad - script, voiceover, visuals, music - already does this specifically for product ads, down to the clip-level prompt so you can swap one scene without rebuilding the whole thing.

Super news !

THIS IS EXTREMELY RELEVANT TO WHAT I'M DOING RIGHT NOW. (sigh)

Yeah let’s release another product after you just announced you are taking away the best product you had, that all your biggest users utilize everyday and have built businesses around and you just are gonna cut em off.

Is agent just a marketing tool?

Copyright infringement ^

Campaign briefs, assets and performance analysis in one agent. Creative agencies should be paying very close attention 👀

Campaign assets are where rights questions surface fastest. A brief that produces finished creative needs to track what was licensed, what was generated, and what was derived from the client's own library, because whoever approves it is signing off on all three.

This sounds incredibly useful for streamlining creative work.

The strongest version of this workflow carries more than the brief and assets. It should also preserve source provenance, campaign permissions, contributor splits, and the approvals that make each output safe to reuse.

Hm, Runway Marketing Automation

Esto es justo donde la IA se pone interesante: no solo efectos visuales, sino probar conceptos creativos mucho más rápido.

the honest answer is that nobody's solved the scaling problem in creative work. agent 2.0 might be a step forward, but we're still figuring out how to make good ideas spread fast without losing their soul

Going from a single prompt to full campaign assets plus performance analysis in one tool is a big jump from where most agents stop.

Impressive 👏

good

This sounds like a game-changer for streamlining campaigns.

every brand's gonna have the same campaign now and call it scale

Toplam 8 slaytlık basit bir animasyon yapmak için yıllık üyelik satın aldım. 2 slayt sonra kredim yok dedi program. Eğer gerçekten yıllık üyelik dediğiniz şeyle sadece 2 sayfalık çok basit bir animasyon yapılıyorsa kusura bakmayın ama bu tam bir dolandırıcılık

the feedback loop is the real upgrade here. most creative tools stop at generation. feeding performance data back so the next asset is smarter is the part that actually compounds. brief-to-output is table stakes now

Love seeing Runway Agent evolve into a complete creative workflow. Powerful innovation for marketers and creators alike. I’d be excited to collaborate and help amplify your future launches. 🚀

Hype fades faster than a useful audit trail.

This sounds incredibly useful for streamlining creative workflows.

W

This sounds like a super useful tool for marketing. Can't wait to see what it can do!

From prompt to campaign assets is a pretty massive leap

I forgot you guys exist

You over charge and underperform.

"Hello, I use Runway on the Free plan. If I edit my generated videos in CapCut, is it permitted under your Terms of Service to crop the video in a way that removes the visible Runway watermark?

About time marketing got its own director. 🎬

Every AI video you generate has a recipe behind it: the prompt, seed and settings that made it. The platform keeps that recipe until it doesn't. Deleted histories, expired links, gone. TakeRoom saves every generation automatically. Forever.

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