✨ Introducing Foreplay 2.0 😸 Live on Product Hunt 😸 today! 👇🏼 Now, let's get into what we are shipping.

1/14 🤖 AI Briefs Our most significant step toward the complete winning ad workflow. • Re-write competitor video ads for your own brand • Scene ideas generated by AI • Make a storyboard with a single click But that's not all...

2/14 AI tools are cool but integrating them into a workflow can be laborious. So we built the entire ad brief workflow end-to-end.

3/14 🏢 Manage multiple brand profiles rich with information, including; • Logos & Brand Colors • Brand voice & personality • External links & assets + 10 more critical details.

4/14 📝 Modular Deliverable section to eliminate any assumptions a creator might have, including; • Size & Aspect Ratios • Format • Target Duration & More

5/14 Finally, share your brief with anyone and collect assets directly on the share page. But what about our core tools?

6/14 🧠 Everyone's favorite ad library just got a whole lot smarter. Inside Discovery, the AI keyword search can now identify; • Product types • Video style (eg. UGC) • Holidays & Events (eg. fathers day) Now imagine if this library was ... personalized? 😉

7/14 🔎 Coming later next month, the Discovery library will feel like Netflix, with curated collections similar to ads you save. Also, you can opt-in to daily or weekly emails full of personally curated ad inspiration. Now let's talk SPEED.

8/14 🏎️ Foreplay just got turbocharged. Libraries loading 5x faster allowed us to build one of my favorite new features... ✅ Hover-scrubbing for video ads. But what about competitor tracking?

9/14 🕵🏼 Announcing Spyder. The automatic Ad Library scraper so you can keep track of competitors while you sleep.

10/14 Spyder will create a historical timeline of your competitor's ad creative while surfacing insights related to; • Media mix by creative medium • Common strategies & sentiment • Ad creative fatigue rate This feature will be rolled out in late summer 2023.

12/14 Believe it or not, this thread is just scratching the surface of the incredible work we have been doing. So I wrote a blog post outlining all the changes in detail. 👀 Peep the new branding and website.

13/14 Oh, and before I forget... the merch is live over at

14/14 Finally, I want to thank the entire team @foreplay_co and our incredible customers who played a massive role in shaping our roadmap. We are gunning for #1 product of the day over on @ProductHunt so please show us some love 💙