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Introducing iMessage video ads in Claude We taught Claude to make iMessage video ads in one shot with a single skill. These iMessage ads are absolutely killing it on Meta right now. The skill teaches Claude to make a full video ad in one shot with iPhone frame, SFX,...

244,299 views • 3 months ago •via X (Twitter)

40 Comments

Shiv's profile picture
Shiv3 months ago

Make sure to follow before you comment so I can DM you!

Shiv's profile picture
Shiv3 months ago

Sign up at and go to the videos tab - we added a few formats there today including the iMessage one. It will guide you to install the skill.

mitch morales | xp/acc's profile picture
mitch morales | xp/acc3 months ago

skipping video generation models and just rendering it as html is the smart move here, you get pixel perfect control over timing and text instead of fighting a model for the right frame, and the render cost stays basically flat no matter how many variations you need

Shiv's profile picture
Shiv3 months ago

Yep exactly. Took some initial effort to get the template right but once it works, it’s awesome. We did the same for ChatGPT style ads + Apple Notes ads too. They’re already live on

Peter Hollens's profile picture
Peter Hollens3 months ago

Goose

Shiv's profile picture
Shiv3 months ago

@PeterHollens Please follow so I can DM you!

Soham Mehta's profile picture
Soham Mehta3 months ago

you can try it here:

Daria Y's profile picture
Daria Y3 months ago

Love this! Especially the part where the “video model” is basically just HTML + a well-scoped skill.

Dmitri 🔥's profile picture
Dmitri 🔥3 months ago

guys what will you do if Antropic turn off APIs?

Shiv's profile picture
Shiv3 months ago

It works pretty well in Codex too

Alessia Russo's profile picture
Alessia Russo3 months ago

Goose!

Uthman | Toomti's profile picture
Uthman | Toomti3 months ago

Goose

Shiv's profile picture
Shiv3 months ago

DM-ed!

Robert Bean's profile picture
Robert Bean3 months ago

This looks awesome

Nik Sharma's profile picture
Nik Sharma3 months ago

GOOOOOSE

Shivaan Seth's profile picture
Shivaan Seth3 months ago

Goose

Sajid | Static Ads's profile picture
Sajid | Static Ads3 months ago

iMessage video ads is a format that makes sense for DTC. The inbox already feels personal. Adding a product demo in the same space is less disruptive than cold Meta placement.

Aaron Lewis's profile picture
Aaron Lewis3 months ago

Goose

Jordan Nwachukwu📷🎬's profile picture
Jordan Nwachukwu📷🎬3 months ago

Goose

Shiv's profile picture
Shiv3 months ago

DM-ed you

daniel's profile picture
daniel3 months ago

Big on iMessage 🍎

Soham Mehta's profile picture
Soham Mehta3 months ago

Goose

Chef Matthew James Duffy's profile picture
Chef Matthew James Duffy3 months ago

Goose!

Coty.'s profile picture
Coty.3 months ago

I thought your profile picture was Max Payne for a second.

Sanskriti Naruka's profile picture
Sanskriti Naruka3 months ago

Goose

Christian Mourra's profile picture
Christian Mourra3 months ago

Goose

David Ko's profile picture
David Ko3 months ago

Goose

Zack (Paid Ads Specialist)'s profile picture
Zack (Paid Ads Specialist)3 months ago

Goose

Echo Oct Jeezy Ai's profile picture
Echo Oct Jeezy Ai3 months ago

Goose

Lucas's profile picture
Lucas3 months ago

Cool. Let’s see it!

Saksham Karwal's profile picture
Saksham Karwal3 months ago

Goose

Sanskriti Naruka's profile picture
Sanskriti Naruka3 months ago

Genius. iMessage ads feel like real messages, not ads which is why they crush on Meta. One HTML skill in Claude for full video with frame, SFX & music? Super clean. Huge W🔥

Rajesh Kumar's profile picture
Rajesh Kumar3 months ago

Native. Personal. High-intent. That’s the iMessage advantage.

Luba Winter's profile picture
Luba Winter3 months ago

Goose

Laura Towart's profile picture
Laura Towart3 months ago

Goose

Yash Devarshi's profile picture
Yash Devarshi3 months ago

Goose

Chiara Rubio's profile picture
Chiara Rubio3 months ago

Goose

frank's profile picture
frank3 months ago

Goose

Andrej Drats's profile picture
Andrej Drats3 months ago

Goose

Reya Khanna's profile picture
Reya Khanna3 months ago

goose

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Shiv

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