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Introducing iMessage video ads in Claude We taught Claude to make iMessage video ads in one shot with a single skill. These iMessage ads are absolutely killing it on Meta right now. The skill teaches Claude to make a full video ad in one shot with iPhone frame, SFX,... show more
244,299 views • 3 months ago •via X (Twitter)
40 Comments

Make sure to follow before you comment so I can DM you!

Sign up at and go to the videos tab - we added a few formats there today including the iMessage one. It will guide you to install the skill.

skipping video generation models and just rendering it as html is the smart move here, you get pixel perfect control over timing and text instead of fighting a model for the right frame, and the render cost stays basically flat no matter how many variations you need

Yep exactly. Took some initial effort to get the template right but once it works, it’s awesome. We did the same for ChatGPT style ads + Apple Notes ads too. They’re already live on

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@PeterHollens Please follow so I can DM you!

you can try it here:

Love this! Especially the part where the “video model” is basically just HTML + a well-scoped skill.

guys what will you do if Antropic turn off APIs?

It works pretty well in Codex too

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DM-ed!

This looks awesome

GOOOOOSE

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iMessage video ads is a format that makes sense for DTC. The inbox already feels personal. Adding a product demo in the same space is less disruptive than cold Meta placement.

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DM-ed you

Big on iMessage 🍎

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I thought your profile picture was Max Payne for a second.

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Cool. Let’s see it!

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Genius. iMessage ads feel like real messages, not ads which is why they crush on Meta. One HTML skill in Claude for full video with frame, SFX & music? Super clean. Huge W🔥

Native. Personal. High-intent. That’s the iMessage advantage.

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