Introducing our brand new font: Spotify Mix

The lowercase t makes me wanna get Apple Music

Literally anything, even a font, but Hi-fi

Nice! 🔥 Is this only for branded content, comms, etc or also for product & UI?

it's also in the product, you should be able to see it right now.

We got new font before hifi audio quality... Really nice btw!

I have so many questions! My first is, what spawned the change? Circular was such a great, symmetrical typeface that many users trusted and enjoyed. Had tons of structure, but had enough playful qualities for balance. Was it just a random refresh or was there user research?

So good 😍

Love this!! 🎉 Congrats on the launch

Thanks Joakim!

I was more distracted by the beautiful Darling Drive instrumental