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AI instead of UI The last few years radically changed how we think about digital products & product design process in general. What we are witnessing right now is a transition where AI is no longer just a feature; it is becoming the infrastructure of interaction. For decades, UI design was rooted in the concept of “Happy Path,” a series of static, linear screens (routes from A to B) designed to funnel users toward a goal. This “one-size-fits-all” approach assumes that all users have the same mental model, which is far from the truth. The rise of AI tools like ChatGPT and Gemini is showing that we are moving into an era of Generative Interfaces. Instead of a designer pre-determining every button and menu, the interface is synthesized in real-time based on user actions. Back in 2019, Gleb Kuznetsov and I were working on the concept of morphing Interface, the idea of a UI that adapts its structure based on user intent. The great thing about this UI is that it was highly dynamic: different users saw different content/contextual actions based on their behavior. This concept was crazy in 2019, but it is highly relevant to the modern state of the product design process. And I strongly believe that it represents the future of UI design. We will move beyond the “AI chatbox" crutch Yes, many products today treat AI as a sidecar (think of Copilots or chatbots pinned to the side of a traditional dashboard), but this is a transitional phase. Why? Because adding a chat window to a 20-year-old software layout is like putting a jet engine on a horse-drawn carriage. That's why the future isn't "AI as an add-on"; it is AI as the Operating System. AI will power generative interfaces that are rooted in anticipatory design: UI won’t wait for a command; it will surface tools based on the user's current environmental context and historical behavior. This evolution changes the very nature of product design, and we will move away from designing pages/screens and toward designing systems of logic.

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NEW: Introducing Octane AI Agentic Commerce Quizzes - Increase sales with AI. What is it? A sales quiz AI agent that makes 1-1 personalized sales experiences for every single customer. In real time. Powered by our new AI model CORE-1. Examples: 📸 Want to ask your customer to take a selfie and your AI agent automatically recommends them a full outfit from your catalog? Octane AI agents can do that. 🪞 Want to have an AI agent hand pick out each product for a personalized skin care routine? Want them to upload a selfie to detect their skin tone? Octane AI agents can do can that. 📊 Want to create an incredibly detailed report with graphs and tables and graphics thats generated by AI for each customer? Octane AI agents can do that. We give you the building blocks and you can build anything. And you can build it fast because our AI will do the heavy lifting for you. This is v1 and a representation of where our commerce and quiz technology is headed. Available today to everyone at 🆕 What we are launching today: • Smart Quiz Builder: Have an AI agent plan out and build your Octane AI quiz for you. It can even write custom HTML for beautiful results pages and progress bars. • Smart Products: It can take forever to setup the recommendation logic for a quiz. For those of you who need help, simply add smart products to your Octane AI quiz and your very own AI agent will hand-pick products for each customer who takes your quiz. It’s amazing. • Smart Copy: Instead of showing everyone who takes your quiz the exact same copy, use AI to personalize the quiz for every single person who takes it. Explain why these specific products are perfect for specifically them. • Image Analyzer: Let your customers upload or take a photo during the quiz and have AI analyze it. You can use this for anything from skin tone detection to picking out outfits! • Shopping Assistant: An AI agent that lives on your store that can help your customers at the right time. We have been building quiz software for almost 10 years now and AI is enabling us to make quizzes even more powerful. This is just the v1 of what we will be releasing in this area. We are so excited to see what you create with these new agentic products. Get creative, we think you will be surprised at how many interesting experiences you can create with Octane AI now.

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