Introducing "text-2-commercial" – the unique text-2-video experience we're building @Waymark Watch our CEO Alex Persky-Stern make an original, creative, compelling marketing video for a small business in <1 minute. I'll explain how it works in the thread

With Waymark, users only have to do two things to get *watchable* videos: (1) identify their business by name and (optional) location, and (2) tell us, in their own words, about the video they want to create – or just let the AI come up with something :)

Waymark searches the web for business content, then uses AI to build a business profile – including "about" content, logo, images, & color palette – all in <30 seconds This could almost be a product unto itself… 🤔

We then use the business profile, plus the user's runtime instructions, to create a video. You can ask for any kind of video – and believe me, people do! – or just let the AI introduce your business. This takes another 15-20 seconds. You just sit back and watch!

Waymark videos are more structured & polished than other "text to video" experiences, and that's no accident. We love all the new image & video creation models – and we use some! – but our main goal is to help people create video that serves their practical business needs.

To achieve this, we've created 1000+ professionally-produced templates that embody both the technical requirements & creative best practices for TV/OTT & social media. Shout out to @Waymark's award-winning creative team, led by @Stephen_Parker, for a ton of amazing work!

It's then the AIs' (plural!) job to convert the template starting point into an original video that effectively represents the business, features the best of their content, and follows their specific instructions. This was impossible a year ago – now it works amazingly well!

We use only the best commercial & open-source AIs: - our own instruction-tuned LLM, powered by @OpenAI - @Everypixelcom's UGC aesthetics model - AWS Rekognition for OCR - BLIP image-text matching - Real-ESRGAN upscaling (where needed) - text-to-speech powered by @wellsaidlabs

We've engineered this to run as many functions in parallel as possible because ... users hate to wait. @mattkahl and @sanderson42 lead engineering at Waymark, and ... They are hiring!

The work is never done. We're always tinkering with our script-writing model, and we're currently investigating BLIP2, InstructPix2Pix, and several new text-2-speech options. In today's world, the only way to stay on the cutting edge is to obsessively test new AI tools.

The end result: in <1 minute, a new user can create & *watch* a fully-formed TV commercial or video ad for any business. If you like it, you can make quick edits in the browser. If not, try again with the same or new instructions. You're only ~15s from watching something new.

believes that every business has a story to tell, and with the combined power of the latest AI technologies, anyone can create amazing video!

So, if you're a business owner/marketer, run a small agency, work for a major ad platform – or just want to see how so many AIs can create such a delightful product experience – visit click "Try the Demo", create a (free) account, and watch what happens!