iPhone 17, iPhone Air, iPhone 17 Pro, iPhone 17 Pro Max, our new Apple Watch lineup, and AirPods Pro 3… what a day! So thankful to be with our incredible teams and customers celebrating at Apple Fifth Avenue!

Explain

10 out of 10 iPhone air is a beast

happy Apple day 🍎

I already love my iPhone Air so much, it's impossibly thin!

Black iPhone 17 Pro when? 👀 @app_settings

Are you going to make a special Charlie Kirk edition as a tribute to Dear Leader so he grants your company more favorable regulations?

I bought 1. iPhone 17 Pro Max 2. iPhone 17 Pro 3. iPhone Air 4. AirPods Pro 3 5. Apple Watch Ultra 3 UPS will be delivering today.

The Apple store on fifth avenue in New York is definitely one of the most beautiful stores I’ve ever been to! Top notch!

Am I alone in the fact that I'm simply underwhelmed? To me, it's more of the same for the past 5-6 years now. Little bit better processor, little better camera, little better battery life. OS looks a bit different.

Please add hedera USDC supports on apple card payment

Sheeeeeesh now that’s how you make dosh.

Thank you @tim_cook for always inspiring customers with innovation and excellence. The iPhone 17 series truly sets a new benchmark! 🙌📱✨

Great job y’all!

Tim, please outbid Netflix for Warner Bros. We appreciate how you put films into wide releases at movie theaters instead of direct to streaming.

Been holding on to 14pros waiting for a real upgrade. Finally!!! Upgraded everyone’s phones

India mentioned

London looks different now…. Immigration is destroying cultures.

Collected my devices from the Manchester UK store today loving the orange colour wanted something different in the colours for years so thank you for switching it up this year

Thanks for this @tim_cook . It’s just amazing ❤️🔥

Tim please fix iOS 26. The performance and battery life are terrible on 16 pro

Spotted: @Victor_Abarca en el seg. 00:06. 👀

Can you make Centre stage camera work for pets? 🐶 🐱

I feel bad for black color lovers

this works better than pro 17 hit like if you agree

This day should be declared are Apple carnival

原來你看著我的生活🤪🤪

👍🏻

Get Grok already bro @grok @Apple

Got to admit , it’s been a while the queue at Apple Opéra was so long.

Just fix the search feature for the love of Steve Jobs

♥️♥️♥️🎉🎉🎉🫶🫶🫶

Woww🔥🔥🔥🔥

I'm not sure if it's just me, but after updating to iOS 26, my iPhone battery drains quickly. The phone heats up, and the percentage drops fast. Is anyone else experiencing this? #iOS26 #iPhone16ProMax

Can you just give us a 5% battery warning ? That would be great 😊 👌🏻