Is this the most uncensored episode I've done to date? I sit down with Scott Galloway to understand why he thinks the era of brand is dead, how to become wealthy and the find out what the #1 skill for marketers is (and more). This is a must listen episode.

Watch the full episode on YouTube: Or find on your favourite podcast player here:

@profgalloway Of the companies he listed 2 of the 3 do spend on advertising, big time. In 2022 their reported spending was: Netflix spent $1.59 - $2.53 billion Google spent $4.32 billion OpenAI spent nothing, if you don't count PR

@profgalloway Amazon I think might be the biggest too, certainly went big on Super Bowl and have one of the best creative teams on the planet

@profgalloway About 50% of adspend exists because its a way for CPG brands to get shelf space in Retailers. Whether thats dumb or smart, I don't see that changing that fast. Category managers need to see proof of investment in demand creation and price inelasticity

@profgalloway Google, Netflix and Amazon spend vast sums on advertising and have done over the last decades? Yes they’ve used product as the engine but that’s like Tesla saying it spends zero dollars on marketing?

@profgalloway Such a strange point of view. Most categories are filled with nothing *but* "mediocre products" that require differentiation. Sure, if you have a killer unicorn product, you don't need marketing...until you do. Ask Elon Musk why he's making Tesla ads.

@profgalloway meanwhile Hermes' market cap has grown by 260% in the last 5 years

@profgalloway Prof G is great. He says what he thinks with absolute commitment and backs it up with logic. He’s not _always_ right. But who is?

@profgalloway Last year Netflix and Google spent over $5billion on advertising. So the thing companies that have added $100billion in value over the last decade have in common. Is not that they don’t advertise.

@profgalloway What a cheery listen!!