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“IshowSpeed did more advertisement for us than we could have done ourselves.—After he left, I was told there were 20 million online searches for Ghana and Shea butter” —President John Dramani Mahama on the influence of new media while speaking at the Ghana-Zambia Business Forum.

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Ghana’s President John Mahama addresses the Zambian and Ghanaian business community at the Zambia-Ghana Business Forum. He also lightly acknowledges seeing the discourse about his choice of outfit that has been ongoing online between “Ghanaian and Zambian youths”.
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