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It's a five billion dollar business between Switzerland and US. While I was there with all the CEOs of all the watch companies, we get whacked with a 34% tariff directly. Now here's the dilemma. If you're a watchmaker like, Rolex, Patek, or AP, the demand for your watches... show more
1,039,522 views • 1 year ago •via X (Twitter)
11 Comments

Kevin, no one cares about your watches brah

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Couldn’t you just fly to Switzerland and buy the watches 😅

@MGirl60 Luxury items should be more expensive.

I am trying to figure out your pink flip flops and your blanket dress.

Finally, some good tariff news - my Swiss watches just doubled in value!

I believe you are hitting on an important element of America’s cultural power. If a Swiss brand isolates itself to the Asian market in response to the current tariff situation and Americans cannot purchase that brand at all, they will cease to talk about it and diminish its appeal as a brand globally. That may not always be the case, but it is currently. Rolex and Omega are the only ones insulated from this.

Give us a few weeks to work this out. 😂

I appreciate your fascination with finely crafted watches. However, this might not be the best post for X right now. Many Gen Z and Millennials are fairly pissed off.

The type who worries about whether or not they can get that new rolex this year, is not the type the current actions are intended to assuage. Please don’t misunderstand. I generally enjoy your commentary very much. And even here the point is understood and applicable despite my opine on the anecdote used.

"If you're a watchmaker like, Rolex, Patek, or AP, the demand for your watches worldwide far exceeds your ability to manufacture them." Lol, idiot. This is engineered scarcity, like Hermez handbags.
