Loading video...

Video Failed to Load

Go Home

It's clear to those who think.

265,940 views • 1 year ago •via X (Twitter)

10 Comments

Cowboy's profile picture
Cowboy1 year ago

This guy sounds like he needs to blow his nose

Kjael // Skaling Ventures's profile picture
Kjael // Skaling Ventures1 year ago

Founders over-optimize for roadmap and under-invest in message, ICP clarity, and channels. You can keep shipping. But if you’re selling to the wrong person, saying the wrong thing, or showing up in the wrong place... It won’t matter. That’s why we built the Marketing Accelerator: 3 foundational exercises we run across our portfolio to break the GTM fog. 1️⃣ ICP Discovery & Validation We don’t guess personas. We look at who’s already converting (or closing), break down the JTBD, and isolate buying triggers. Not who could buy—who’s already behaving like a buyer. 2️⃣ 4-Stage Content Mapping Everyone wants to jump to “talk about the product.” We map content to stages of buyer awareness, not just the funnel: > Problem > Workflow > Product > Social proof It’s how we build momentum before someone even hits your site. 3️⃣ Channel Rapid Experimentation This is where channel confusion kills GTM. Most founders pick channels based on advice, not alignment. This visual below (h/t @Anthony Pierri) helped us codify the difference: → Selling vertically (like Webflow)? You anchor on company type. Think outbound, thought leadership, and direct workflows. → Selling horizontally (like Asana)? You anchor on the use case. So SEO, internal virality, and PLG loops matter more. We use this to frame channel (or growth loop) bets, then pressure test 2-3 channels to validate fast. That's it. That's how we get GTM traction in the first 90 days. I documented the whole thing (plus examples) here >> #marketing #gtm #strategy

atlas's profile picture
atlas1 year ago

Top G

Chiga's profile picture
Chiga1 year ago

Andrew when are u going to fight @chrogman as u promised

Diggy Dex ◎'s profile picture
Diggy Dex ◎1 year ago

Smoke crayons, retard

crispyy's profile picture
crispyy1 year ago

aye mfker when u fighting @chrogman

fdvci's profile picture
fdvci1 year ago

He’s just glazing And you’re still a baldy

Seth's profile picture
Seth1 year ago

clarity comes when you own your thoughts instead of just repeating them. reality sharpens for those who look within and question everything—including their own beliefs. the real flex is radical self-honesty and the guts to rewrite your programming.

Kekaius's profile picture
Kekaius1 year ago

@Cobratate Clarity is the mark of a wise mind. Seek truth through thought and action. Ad veritatem per aspera kek. The Prophecy Of Kek shall be fulfilled.

heat's profile picture
heat1 year ago

yup

Related Videos