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I've been dealing with real life, and video projects aren't a focus. I intend on shipping two videos this month, however it's dependent on if things calm down. I'm super sorry that I've not been able to deliver an HLX video for a bit. Bear with me a little...

25,324 просмотров • 1 год назад •via X (Twitter)

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I just launched a brand new channel with an INSANE strategy. I'm calling it the Launch Loop. I've been working on this channel for over a year, and took the actually massive risk to hold off on posting until I had all 5 launch videos ready. Each idea was carefully selected for this strategy, and each one was carefully written to execute it. I view this channel launch, and these videos, not as individual videos but as a season of a new show. The plan was this: come up with video ideas that fit together, and write the end of each video to smoothly blend into the next. I treated the conclusion of each video as if it was the intro of the next video, so that if people enjoyed what I made and wanted to see more, they could click the next video on the End Card This was inspired by work I've done in the past: a few years ago on my YouTube strategy channel, I posted a video about Ryan Trahan's thumbnail strategy which has gotten over 2M lifetime views. But at the end of that video, I carefully wrote a transition showing video my comprehensive breakdown of 21 thumbnail formats. The End Screen video CTR on that video is 29.4% 🤯. I'm convinced that some of those 2M views must have come from the success of that end screen. I've come to believe that it's really important to bring in an audience to your CHANNEL, not just one video. That was a mistake I made in another channel I worked on before! Getting virality on individual videos, but not keeping viewers for the long term or growing an actualy community. So I thought, what if I launched a channel where every video pointed to the next, in a loop? Maybe there will be a flywheel where success on one brings success on the next, and the next, and the next... But for this plan to work the videos I made have to actually be good 😅

Tyler Fleischman ⏸️

68,920 просмотров • 10 дней назад