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Hi Shaun! How do you go about testing new products or prelanders? I now have the sinfle campaign structure running for our top selling product.

I think you were doing branded DS right? can't rmb If so, test products like you normally do with ABO setup in a different ad account. For pre-landers, if you're looking to do a split test use a tool like intelligems. If not, you can set up an ABO campaign for all page tests in there. 1 ad set to pre lander and 1 ad set for the original page you were sending traffic to, then leave it for a week. same ads for both

Thanks for this valuable content legend

Appreciate you bro

Why do you think testing like this is better than running 10 ABO ad sets so you can find a winner faster?

You save money cause FB isn't spending on ads it thinks aren't good. And more importantly you're testing ads at scale. With an ABO an ad that did well $50/d doesn't mean it'll do well at $10k/d budget. Money wasted + time wasted. This method allows you to test at scale, so if you hit a winner you could double your budget or more at KPI

When you say” 3 different hooks per creative” do you mean just visual hooks or you can change the hook completely with new wording and angels?