Jeff Bezos has emphasized the importance of making decisions based on intuition, heart, and taste rather than overanalyzing.

This is why people are dying in Amazon warehouses and drivers pee in bottles. Intuition says to go faster for more money, the heart does not exist when money is to be made, and the taste of money is better than keeping workers safe and appreciated.

"All of my best decisions in business and in life have been made with heart, intuition, guts... not analysis. If you can make a decision with analysis, you should do so. But it turns out in life that your most important decisions are always made with instinct and intuition, taste, heart."

It’s always easy to say this as a billionaire. Many people have made decisions with their “gut, heart or intuition” and they are dead or broke today.

Jeff Bezos talks about the morning routine of a billionaire.

Intuition is the whisper of the Soul.

He ain’t wrong

Steve Jobs discusses the difference between having a great idea and making a great product

We simply don’t have the data most of the time. In most cases you can’t run a meaningful analysis. You’re left with your gut not because it’s better but there is no alternative.

He’d rather pad his ego by spending his unlimited money on a vanity project than pay his employees. It’s that simple. If he were altruistic, he’d make life better for the people that make him his money.

Great stuff, and a common story you hear from people at the top..